Teqball’s future in Australia: A chat with ATF President Jarred Bester

Teqball is one of the fastest growing sports in the world and the foundation of it in Europe and South America is seeping down towards Australia, where the sport is slowly but surely reaching the mainstream.

The Australian Teqball Federation (ATF) established in 2022 by President Jarred Bester and Vice President Shannon Bester has made a mark on the football scene in Australia very quickly with their portfolio of partners.

The ATF have secured partnerships with A-League clubs Brisbane Roar, Western United, Adelaide United and the Western Sydney Wanderers whilst also recently adding Football South Australia with a driving ambition to create a competitive scene that will eventually tune out some of the world’s best Teqball athletes.

In a chat with Soccerscene, ATF President Jarred Bester discusses the motivation to launch the federation, the ambition to become an Olympic sport and the popularity of the sport booming on social media.

The Australian Teqball Federation was established in 2022, a lot later than the rest of the world, where did the motivation to launch the federation come from initially?

For myself and Shannon (Vice-President) we’ve been involved in football for a long time. I’m an accredited coach and worked in football at various levels, Shannon & I have kids involved in sport, so we’ve always had that involvement & passion for football.

It would have been early 2022 where we got in touch with the manufacturer of the tables which is Teqball, as we were seeking equipment to support with athlete development. Our approach, wanting to know when Teqball was coming to Australia, they put us in touch with the International Teqball Federation (FITEQ, Fédération Internationale de Teqball), to assist with our enquiry as to “where can we play the sport” and at that time there was no iteration of Teqball in Australia. We started probing and asking the question, well “what would it take to get Teqball into Australia?”

We pretty much pushed the boat out to them to say we would be willing to help support bringing the sport into the country and they obliged and said they were keen to establish a federation in Australia. We pretty much put our hands up to be the ones to help get it off the ground.

One of the main goals on the website is Education and Training, comparing that with your current partnerships in the A-League and with the state federations, how will you implement that to grow the sport?

The remit of the federation is for the exposure of the sport, development and governance of the sport as the governing body essentially.

The partnerships we have with the A-Leagues club is from that promotional perspective because obviously they’ve got the member base and viewership of people that know football and Teqball is really closely related to football, there’s a lot of transferrable skills there.

From the perspective of the partnership with Football South Australia, that’s the training and education side. We are working with them at the moment to deliver courses for coaches and referees to bring that skill set up because to build a framework that’s going to support this sport going into the future, you have to have coaches and officials.

That’s what that partnership is really based upon, it’s giving access to the sport and the governance of the sport to coaches and referees to underpin what we’re trying to do with the development side of it, eventually creating athletes to represent Australia which goes back to our ultimate goal as the international federation across the world is to create an Olympic sport.

Image credit: International Teqball Federation website

That’s the ultimate goal and there is all these steps we need to take in between to get to that point, and these are the foundation points.

The Olympic goal was mentioned on the website, and it talked about establishing competitive leagues, tournaments and national championships. How is the competitive Teqball scene in Australia and how quickly is it growing?

In Australia, the Teqball competitive scene doesn’t yet exist, but we are working with a lot of clubs to try and establish grassroots clubs. We’re talking to clubs in Victoria, South Australia or New South Wales that are grassroots or NPL clubs and talking to them about establishing a Teqball club which we can then start to partner with the state federations.

We are currently fielding expressed interest in establishing a state-based Teqball federation which will be responsible for developing competitions in each state and then we can have state-run competitions, we can have national-run competitions (state vs state) and ultimately for us to be able to then start selecting athletes to represent Australia at the Teqball World Championships.

There are established leagues in other countries where, as you can tell, we’re the newest federation to come on the scene, so we’re sort of trying to build that grassroots level of Teqball to eventually go to state and national based competitions then put athletes forward for international competitions as well.

Teqball hasn’t quite hit the mainstream in Australia just yet. What about the sport is so entertaining and enticing for new audiences?

Teqball is the fastest growing sport in the world, it was established only 12 years ago and it’s now one of the biggest sports that has been taken on by new participants internationally.

Obviously, the world game being football, this is a sport that has many transferrable skills, it has been used as a training tool to help develop athletes, even in the elite sense there are many international clubs that use Teqball to help their players refine their touch and develop their ability to weigh their passes and things like that. It also is great for kids to help develop them with those hidden learnings where they’re having fun playing the sport but they’re learning and developing their skillset at the same time.

Where Teqball has a great niche is on social media, it’s an attractive sport to look at when it’s played at the very highest level, the technicality in it is amazing.

You have sports that are constantly trying to refine and create a more condensed, exciting version of their sport. AFL had the AFLX for a little while, Cricket has T20 that’s a condensed version with a bit more excitement, and Teqball is like that from its inception. Teqball is an exciting sport, you watch it, and you see some of the flair that athletes in the sport have, it’s super attractive from a social media perspective.

When you also have Ronaldo, Messi, Neymar all playing the sport and finding it fun and entertaining on top of the millions and millions of impressions if you use the hashtags around the sport of Teqball. It’s an engaging and technical sport with a flair aspect that is big on social media like TikTok and Instagram, which is a huge driver in its increase in popularity.

 

 

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Theo Fotopoulos outlines vision for Canberra United’s future

Professional football in the nation’s capital has entered a new era with Australian Sports Group (ASG) officially taking over Canberra United ahead of the 2026/27 season.

Led by Chairman Morris McAllister and CEO Theo Fotopoulos, ASG takes over a club whose future has been uncertain in recent years. Now, the focus has shifted from survival to building a sustainable future for football in Canberra.

Speaking to Soccerscene, Fotopoulos discussed why ASG chose to invest in Canberra United, the importance of preserving the club’s identity, and the roadmap for the chapter ahead for football in the nation’s capital.

Why Canberra?

The investment in Canberra United comes at an important time for the club. The beginning of the 2026/27 A-League Women season is just around the corner, and the prospect of an A-League Men side is drawing closer. Asked why ASG chose to invest in Canberra United and Canberra itself, Fotopoulos’ answer was simple.

“Canberra has stacks of football culture. It is a football city,” Fotopoulos said.

Speaking on the decision to retain the name Canberra United and not undertake a rebrand, Fotopoulos pointed to the club’s history and connection to the community.

“We retained the name, Canberra United, because of the history and the association. We felt there were more positives to retain the name,” Fotopoulos said.

The new ownership also wants supporters to play an active role in shaping the club’s future.

“The fans will be involved in making decisions,” Fotopoulos said.

Fotopoulos revealed that the club is already consulting with fans on the introduction of a nickname and is looking at developing a playing kit that is designed by the fans.

While Canberra offers a unique opportunity for professional football, Fotopoulos acknowledged the club will still compete for supporters’ attention alongside established sporting organisations such as the Canberra Raiders and ACT Brumbies.

Rather than viewing that as a disadvantage, he believes Canberra’s appetite for sport presents an opportunity to grow the club’s presence in the capital.

“It is something that allows us to accelerate the building of the brand in Canberra, Canberrans really love their sports,” Fotopoulos said.

 

The road ahead

The 2026/27 Ninja A-League season kicks off in October, and the priority for Fotopoulos and ASG at Canberra United is to ensure that Canberra is ready to compete not only next season, but sustainably for the years ahead.

“For us, it’s really stabilisation for the women’s. Build that and build the infrastructure around the women then translate that into an additional structure for the men’s program,” Fotopoulos said.

Infrastructure also forms a key pillar of ASG’s long-term vision. Fotopoulos said securing a long-term home at McKellar Park and improving football facilities across Canberra would play an important role in supporting future growth.

He believes better facilities will benefit not only Canberra United but football throughout the ACT and surrounding region.

Importantly, the takeover of the club included an option to introduce a team into the A-League Men’s competition from the 2028/29 season, which is something that ASG intends to pursue.

When speaking about the future of the proposed senior men’s side, Fotopoulos pointed to the quality within and around the organisation that will ensure its introduction.

“We’re quietly confident, the football department is very positive. There are a lot of quality people, both in Canberra and outside of Canberra, that have indicated interest in being part of the elite pathways academy structures that will be the foundation for a new A-League men’s team,” Fotopoulos said.

 

More than a football club

For Fotopoulos and ASG, this investment is about more than just owning and running a football club. The focus extends beyond results on the field to developing an integrated football structure and greater cohesion across the game.

In order to support a strong senior men’s and women’s side, Fotopoulos outlined the importance of establishing strong junior pathways for young players growing up in Canberra.

“One of the other big picture objectives is to finally get to establishing a permanent pathway,” Fotopoulos said.

Fotopoulos believes that these pathways will ensure long-term stability for Canberra United and help form the foundation of both senior playing groups for years to come.

However, it wasn’t just an investment in football in Canberra. It was a vote of confidence for women’s football in Canberra in particular.

While excitement is building around a potential expansion into the A-League Men, Fotopoulos believes that the current moment represents an even greater opportunity for the women’s game.

“If I was to look at any other time in history, this is probably the strongest time to invest in women’s football,” Fotopoulos said.

 

Mizuno’s Australian gamble: can a 120-year-old brand break through?

When Mizuno unveiled a mural of Socceroos captain Harry Souttar on a Richmond wall during the 2026 World Cup, the company’s name did not appear on the artwork. The artist, Rory Ledge, painted Souttar as the “Minister of Defence” behind a brick wall. Channel 7 and Channel 9 turned up. The Herald Sun ran it in their Saturday edition. Mizuno’s brand director called it “mainstream awareness” without paid media.

The mural sat within a broader push by the Osaka-based company to expand in Oceania. For the fiscal year ending March 2026, Mizuno reported sales of ¥259 billion, up 7.8 per cent year-on-year, with net income of ¥18.4 billion representing 20.5 per cent growth . Operating profit rose to ¥22.6 billion. The Asia and Oceania segment is central to the company’s medium-term plan, which targets net sales of ¥290 billion by fiscal 2027.

The growth imperative

Australian football has not historically been kind to specialist boot brands. Nike, Adidas and Puma dominate retail shelves. A-Leagues collective bargaining agreements and club deals have locked in incumbents. For a brand without the marketing budgets of its competitors, the path to relevance runs through the players.

Mizuno has grown its Australian ambassador base from one athlete to around 20 across the A-Leagues in recent seasons. Melbourne City’s Tolgay Arslan, who played in the Bundesliga and Serie A before arriving in Australia, told Front Page Football: “If I discovered these boots ten years ago, I would wear these boots overseas in my career.” Western United midfielder Angus Thurgate called them “the comfiest boots I’ve ever worn”.

The mural moment

Richmond was chosen for the mural because of its location. The suburb sits at the centre of Melbourne’s sporting precinct, five minutes’ walk from the MCG and AAMI Park. It is already home to murals of AFL players. Rowena Corner Store owner Con, who agreed to host the artwork, had previously welcomed murals of Dusty Martin and an AFLW player.

“We didn’t have access to Harry because he was in the US competing,” brand director Rishi said. “We couldn’t do a photoshoot. So we had to be clever. The best ideas come from real time, aligned with what the public discourse looks like. Once we saw his Wikipedia page updated to refer to him as the Minister of Defence, we knew we could play into this.”

Ledge incorporated an existing window into the design to create a net behind Souttar’s figure. The mural appeared the morning of the Paraguay match, when Australia’s clean sheet sent them into the knockout phase.

The World Cup provided a massive backdrop. The Socceroos’ run captivated the nation: 4.84 million Australians tuned in to the Paraguay match, making it the most-watched World Cup match in SBS history at the time, with an average audience of 3.086 million . The final reached 5.26 million viewers, and cumulative tournament reach hit 18.04 million— 64 per cent of Australia’s population. SBS director of sport Ken Shipp said: “We’ve never seen engagement at this level.” Mizuno spent comparatively little and had Channel 7 and Channel 9 on site.

The commercial question

For a brand with limited marketing firepower, organic PR coverage is the prize. The question for the company’s Oceania division, still in growth mode, is whether a mural and a handful of player endorsements can convert into sustained commercial traction. Retail partnerships with Ultra Football, which has created a dedicated Mizuno space at its Melbourne store, suggest the company is thinking beyond campaigns.

Mizuno’s European expansion has taken a different path. The company signed a five-year deal to become AS Monaco’s technical equipment partner from the 2025-26 season, its first entry into Ligue 1. It already has a presence in Germany’s Bundesliga and Italy’s Serie A. In Australia, institutional partnerships are harder to secure. The approach has been slower: build through athletes, then through community, then through culture.

The Queensland government signed a Memorandum of Understanding with Mizuno in March 2026 to explore the Japan-Australia Sports & Health Innovation Exchange (JASHIE), a two-year partnership focused on sport and health innovation . The agreement supports Queensland’s preparations for the 2032 Olympic and Paralympic Games.

The mural campaign reflected a broader trend in sporting brand marketing, where IP restrictions and athlete availability increasingly demand creative solutions. “I love what Levi’s did because they were able to lean into their brand codes and tell what I believe to be the most memorable advertising story from the World Cup,” Rishi said. “This is a different page out of fundamentally the same playbook.”

Mizuno’s boots are not cheap. The Made-in-Japan models retail well above competitors’ offerings. The brand’s pitch rests on quality and heritage, not price or volume. That is a harder sell in a country where discounting dominates and cost-of-living pressures are squeezing households.

The Souttar mural will eventually fade or be painted over. Mizuno is betting that by the time it does, enough Australian football fans will have noticed the three stripes’ quieter rival.

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