This week’s football funding news ahead of election

Australia’s Federal election commences on Saturday, with the final rounds of funding and promises rolled out across the week.

Both major parties once again made their commitments across various states, both on and off the pitch, and more broadly for issues surrounding community and national sport.

Tasmania and New South Wales will both benefit further from the Morrison Government if re-elected, while other communities and broadcasters were given promises by Labor.

Labor

The Labor Party will commit $2.5M to upgrade the Kariong Sporting Precinct if it wins government on May 21. Based in the NSW suburb of Kariong – just west of Gosford – the upgrades will aim to make the precinct more inclusive.

While the Precinct is host to many different sporting clubs and organisations, it is also home to Kariong United FC.

Announced by Candidate for Robertson, Dr Gordon Reid, and Member for Gosford, Liesl Tesch, it is an addition to the state-wide focus on investing in female football.

While not funding, Labor leader Anthony Albanese pledged to support local TV and free sporting events, including football events, if elected.

The Labor Party will review anti-siphoning laws if elected to ensure that major sporting events are available for free instead of behind paywalls of streaming services.

Liberal

The Liberal Party announced on Tuesday that it will commit $3.5 million towards the redevelopment of Valley Road if elected after May 21.

Announced by Member for Braddon, Gavin Pearce, the funding would allow Devonport Strikers to complete Stage One of its redevelopment of Valley Road, including increased seating, lighting and pitch upgrades, as well as refurbished clubroom and kitchen facilities.

The funding would be in addition to the State Government funding committed to Valley Road to give the venue the best chance of being selected to host 2023 FIFA Women’s World Cup basecamps.

Meanwhile in NSW, it was announced on Monday that $3 million would go to upgrading sporting facilities at Harrie Dening Football Centre and Prince Edward Park in Kareela

The proposed funding will help deliver an equaliser for the Sutherland Shire football community in a state-wide commitment to female football.

The equaliser campaign is designed to support grassroots for clubs to deliver new and improved female friendly facilities.

The funding to Prince Edward Park will go towards raising the oval, sports field lighting, improved car park and playground and fitness space renewals.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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