TSG Hoffenheim extends partnership with SAP until 2030

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TSG Hoffenheim has confirmed a long-term extension of its partnership with SAP, one of the most established and technology-driven sponsorships in German football. The renewed agreement, running through to 2030, will see SAP continue as main sponsor, front-of-shirt partner, and official technology partner — while expanding its involvement across the women’s and academy teams.

This extension highlights the strong commitment from both parties and reinforces the growing importance of tech-focused partnerships in shaping modern football strategy and infrastructure.

Among the Bundesliga’s Longest-Standing Sponsorships

SAP has featured on Hoffenheim’s kits since the 2013/14 season, making it one of the Bundesliga’s three longest-running front-of-shirt sponsors. The expanded deal includes:

  • Continued main sponsorship of the men’s first team
  • Sleeve sponsorship for the TSG Hoffenheim women’s team from the 2025/26 season
  • Shirt sponsorship for the club’s academy sides (U16–U19)
  • Branding on training gear and matchday apparel
  • In-stadium branding, including façade signage and TV-facing boards
  • Naming rights to specific stands and hospitality areas at Hoffenheim’s home ground

Managing Director of Marketing and Sales at TSG Hoffenheim, Tim Jost, underlines the club’s strong commitment to SAP and the future of their joint venture.

“Two strong brands from the region are stepping into the future together. We are delighted to extend our intensive partnership with SAP for the long term.

“SAP’s commitment goes far beyond that of a main and shirt sponsor. SAP’s technical expertise is the basis for our role as an innovation leader. In addition, the extension shows once again that TSG have a loyal partner in SAP, who by agreeing to a long-term extension are sending a strong signal of trust in times of change,” he said via press release.

This renewal comes at a time when stability and strategic partnerships are more important than ever in football sponsorship, especially given evolving economic conditions and club ownership models.

A Broader Partnership Beyond Branding

SAP will continue as Hoffenheim’s official technology partner, providing data integration, analytics, and digital performance tools to support both sporting and business operations.

For Hoffenheim, the agreement extends beyond financial support — SAP’s involvement helps position the club as one of the Bundesliga’s most innovation-driven organisations, with projects spanning player tracking, injury prevention, and fan experience enhancements.

The partnership also reflects a strong regional connection, both SAP and Hoffenheim are based in Baden-Württemberg, fostering shared community values and a regional identity.

A Model of Stability and Regional Collaboration

This extension exemplifies a regionally grounded sponsorship with global impact. SAP, a multinational company with over 108,000 employees, remains a locally rooted partner in Walldorf, just 20 kilometres from Hoffenheim’s home base.

From a commercial standpoint, this ongoing alliance strengthens TSG Hoffenheim’s reputation as a long-term, values-aligned sponsorship platform for premium, tech-focused brands.

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Football QLD to team up with Restore Function Physiotherapy

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Football Queensland announced last week it will be partnering with Restore Function Physiotherapy in a multi-year collaboration.

Elite preparation and performance

By establishing a long-term partnership with a business dedicated to supporting athletes in the region, Football Queensland are showing their commitment to supporting current and future players in their physical preparation.

Furthermore, by ensuring injuries are kept at bay through physiotherapy, strength and conditioning services, Restore Function Physiotherapy will help Football Queensland to keep their most talented players fit and firing throughout the season.

Football Queensland CEO, Robert Cavallucci, expressed his delight at establishing the alliance and what it means for Football Queensland’s football development going forward.

“Our partnership with Restore Function Physiotherapy is a key step in continuing to raise the standard of FQ Academy and State Team programs,” Cavallucci said via press release.

“Restore Function Physiotherapy will deliver a range of services across our boys’ and girls’ pathways, including training and match coverage, injury screening, rehabilitation and high performance support,” he continued.

“The experience everyone at Restore Function Physiotherapy bring from elite sport will help to further professionalise our programs and support the long-term development and wellbeing of Queensland players.”

 

Supporting long-term development

As Football Queensland looks to build a sustainable footballing future across the region, prioritising players’ health will be essential. With training partners like Restore Function Physiotherapy, clubs can help their players become elite athletes, ultimately improving the footballing standards on the pitch.

Restore Function Physiotherapy Owner and Founder, Miranda O’Hara, revealed her pride at having established an alliance with Football QLD for the upcoming season and beyond.

“We’re proud to partner with Football Queensland and support its Academy and State Team players with high quality, evidence-based physiotherapy and high performance programs,” O’Hara said via press release.

“Our role is to work closely with players and staff to deliver injury prevention, rehabilitation and S&C programs that support sustainable high performance and long-term athlete development.”

It is clear that the impact of a partnership between Football QLD and Restore Function Physiotherapy goes far beyond a mere commercial venture. It is an alliance which can help a local business, as well as nurture future talents coming through the Football QLD system.

Ultimately, by providing Queensland players with elite training and support networks, a distinct culture of excellence and professionalism is created before they step onto the pitch.

 

Read more about Restore Function Physiotherapy and the services they provide here.

 

Who are the Key Speakers at the 2026 FV Club Administrator Conference?

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Football Victoria (FV) has confirmed the expert lineup for the 2026 Club Administrator Conference, set to take place at The Home of The Matildas on Saturday, 7 February.

While the annual forum remains a staple of the pre-season calendar, the 2026 edition arrives against a backdrop of increasing administrative complexity for the state’s grassroots ecosystem. Consequently, this year’s schedule moves beyond standard networking to prioritise specific subject matter experts who address three distinct pressure points: digital transition, infrastructure investment, and operational risk management.

Digital and Infrastructure Strategy

For club administrators, the immediate operational focus remains the integration of the new Dribl platform. However, FV’s Head of Government Relations & Strategy, Lachlan Cole, drives the broader strategic conversation.

Cole dissects the Facilities Strategy 2025-2035 during the “Level The Playing Field” session. Crucially, a bipartisan panel featuring Parliamentary Friends of Football Co-Conveners Anthony Cianflone MP and John Pesutto MP joins him. With the 2026 state election looming, their involvement offers clubs a rare mechanism to understand how to leverage political support for infrastructure funding.

Risk and Compliance

The burden of compliance on volunteers remains a central theme. Tom Dixon, National Manager at Play by the Rules, confronts the tightening regulatory environment regarding member protection. Dixon delivers a technical breakdown on complaints management, specifically targeting the tangible liability risks that volunteer boards face.

Moreover, Outside the Locker Room CEO Todd Morgan turns the lens toward the psychosocial environment. Morgan presents frameworks for managing mental well-being, equipping administrators with the tools to navigate high-pressure sporting contexts.

Further strengthening the governance focus, FV Diversity, Equity & Inclusion Project Manager Sophie Byrnes outlines the organisation’s new DEI Framework. Her session examines how clubs embed these standards into core business operations rather than treating them as peripheral activities. This structural approach finds a complement in Tarik Bayrakli. Bringing seven years of development experience, Bayrakli presents the ‘A.W.E.S.O.M.E.’ framework, a systematic methodology designed to help committees move beyond simple punitive measures and address club culture at the source.

Ultimately, this speaker lineup represents a shift from general club development to specific technical upskilling, reflecting the professionalisation required of modern volunteer committees.

 

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