Western Australian Institute of Sport to earn $20.8m funding boost

The Cook Government is set to inject a $20.8 million funding boost over four years to enhance the operations and athlete development programs at the Western Australian Institute of Sport (WAIS) in preparation for the 2028 Olympic Games in Los Angeles and the 2032 Olympic Games in Brisbane.

Starting from 2024-25 and continuing until 2027-28, this funding increase will supplement WAIS’s existing annual base funding of $9.5 million.

The new resources are aimed at providing enhanced support to athletes aspiring to international success and improving athlete care with an overall goal to build on WA’s best-ever Olympics result in Paris.

The additional $20.8 million funding package includes:

– A $9 million increase in base funding for WAIS.

– $7.5 million allocated for advancements in WAIS operations, governance, and athlete development and care programs.

– $500,000 earmarked for refurbishments to the WAIS High Performance Service Centre to accommodate additional staff.

The WAIS played a crucial role in the early development of Sam Kerr and other Western Australian footballers before they transitioned away from the program following the FA’s national pathway change in 2012.

Today, football is no longer a primary focus for WAIS, much like the AIS, despite the sport’s continued inclusion in the Olympics.

Premier Roger Cook commented on the upgrades his Government are leading following a proud WA cohort in Paris 2024.

“Western Australian athletes have had an unbelievable Paris 2024 Olympic campaign, with stunning medal-winning performances across athletics, sailing, swimming, cycling, diving, surfing, rowing, tennis, basketball, water polo and boxing,” Cook said in a press release.

“This major funding boost for WA’s peak athlete support organisation reflects my Government’s commitment to fostering sporting talent.

“The additional resources will provide a clear pathway for our athletes and future Olympians to thrive on the world stage, and ultimately give them the best chance of bringing gold home from Los Angeles in 2028 and Brisbane in 2032.”

WAIS Chair Dr. Neale Fong spoke on the success in Paris 2024 and the future following the upgrades.

“Fifty-three Western Australians have performed on the world stage at the Paris Olympics, and a further 20 will strive for success in the Paralympics shortly,” Fong said in a statement.

“WAIS is proud to support these athletes as a vital step on their path to representing Australia, and this funding from the Cook State Government is vital in ensuring that how we win is just as important as winning itself.

“With the focus firmly on Paris at the moment, we are getting an insight into the ability of athletes to inspire a nation, which will only increase in magnitude at a home Games in Brisbane 2032.

“This investment enables WAIS to ensure we have strong foundations for future growth as we look to increase the number of athletes we support in preparing for Brisbane 2032 and beyond.”

Futsal’s potential influence on the upgrades:

With Futsal emerging as a potential candidate for future Olympic Games and participation rates skyrocketing across all states in recent years, this upgrade could pave the way for developing some of the sport’s top athletes, should they choose to pursue that path.

The situation is extremely similar of the Moreton Bay Indoor Sports Centre, approved in early August and constructed for the 2032 Olympics. The Moreton Bay City Council highlighted that the facility would accommodate various sports, with futsal noted as a possible activity on its 12 multi-use courts.

Football West and Football Queensland have both emphasised the significance of futsal’s growing popularity, recognising it as one of the fastest-growing sports in Australia.

While the question of futsal’s inclusion in the Olympics remains unanswered, the facility undeniably has the potential to host National and State Championships and serve as a breeding ground for the next generation of elite futsal players.

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FA partners with Coca-Cola ahead of FIFA World Cup 2026

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

Geelong Regional Football Hub vision one step closer to reality

A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe Reserve in Corio.

A major advancement

The project promises to be a major boost for the football community in Victoria’s west.

But the approval isn’t just about addressing the current issues facing players in and around Geelong (with just one football pitch found per 6,971 people), it symbolises an all-important promise to players, coaches and supporters:

A promise to invest, support and grow.

So now, following an extensive process of potential site assessments and council approvals, Football Victoria (FV) will prepare to lay the physical foundations at Sutcliffe Reserve in Corio – ten minutes away from Geelong CBD.

“This is a brilliant result for the sport in Victoria and the start of something truly exciting for football in Geelong and the surrounding area,” said FV CEO, Dan Birrell, via press release.

But despite the obvious anticipation over site approval, there remains one more bridge to cross to bring this project from blueprint to building block: securing funding.

 

What is the GRFH?

Beyond a mere community football centre, the GRFH will become a world-class hub for playing opportunities, development pathways and venue for several of FV’s most popular competitions.

The proposed site will include five pitches, of which two will boast seated stands, as well as two pavilions, social spaces, kitchen and bar areas, media spaces, and facilities for players and match officials.

Such extensive, thorough infrastructure will therefore ensure the site can host an array of competitions for players across the landscape to showcase their talent. From supporting everything from school competitions to NPL VIC Men’s and Women’s games, the GRFH will be a place for player growth, opportunity and community engagement with the beautiful game.

And as Geelong Mayor, Stretch Kontelj, highlighted, the current demand requires investment of this nature as soon as possible.

“With more than 7,370 registered players across the Geelong region, the scale of demand is undeniable. A regional football hub would be genuinely transformational,” Kontelj said via press release.

“It would drive participation across all genders, abilities and levels of the game, strengthen education and development pathways, attract major events and tournaments and deliver lasting social and economic benefits for Geelong and the broader region.

The demand is there. The support is unwavering.

All that remains is the financial backing to bring about real, tangible results for those driving this vision forward.

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