Western United sign three-year deal with BrandScent

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Image credit: Western United website

Western United has teamed up with BrandScent and LIGHT + GLO for three years to create a signature scent for Ironbark Fields in Tarneit.

This unique collaboration will help Western United foster a memorable smell at their home ground, capturing the essence of the club.

The creation of the signature scent is underway with input from A-Leagues players Ben Garuccio and Julia Sardo and will evolve over the coming months to perfect the scent in time for the start of the 2024/25 A-Leagues season.

LIGHT + GLO, the fragrance house involved with BrandScent, will feature on LED signage during home matches and host pop-up activations at games and events.

Starting in the 2025 season, their branding will also appear on the front of shorts for the club’s junior academy.

BrandScent is a multi-award-winning scent marketing agency, specialising in creating a signature scent for their clients and manufacturing custom branded candles and fragranced promotional products.

The local company, based in Truganina, Victoria has worked with a range of companies globally from Toll Group to Arnott’s and American Express but hasn’t involved themselves in football until now.

Western United Commercial Partnerships Executive, Nathan Perrone expressed his delight at signing with the local company.

“We are thrilled to be partnering with BrandScent. It is always special bringing a partnership to life with a local Wyndham business,” he said in a club statement.

“Jeeva and Suji have an exciting product with a wealth of knowledge to help us elevate the experience for those coming to Ironbark Fields.

“We are looking forward to how creative we can be, and members can look forward to some unique products coming soon.”

BrandScent Director, Jeeva Sanjeevan spoke about bringing a unique experience to the new home in Ironbark Fields for the next three seasons.

“The team at BrandScent is thrilled to capture the vibrant essence of Western United in a signature scent,” Sanjeevan said in a statement.

“This collaboration allows us to transform Ironbark Fields into an immersive and memorable environment through the power of science-backed scent marketing.

“We can’t wait to unveil the unique sensory experiences we’ve designed for the club and its supporters.”

This partnership is quirky and different with a goal to simply give Western United an identity through a smell at Ironbark Fields.

Western United have recently signed a few new partnerships and are expanding their corporate portfolio extremely quickly as they look to turn around their on-field fortunes and grow as a club for the future.

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Off the Pitch Podcast: Cavallucci On the Importance of FQ’s Future Club+ Initiative for Local Clubs

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Image Credit: Football Queensland

On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci ahead of the all-important 2025 Queensland Football Convention.

Many topics around the issues in Queensland football were discussed including Futsal’s incredible growth, update on Perry Park’s upgrade plan and driving player retention in certain youth age groups.

On the topic of administration, FQ’s new Future Club+ is a ground-breaking initiative designed to strengthen the foundations of football clubs across the state.

The concept of this began after last year’s convention and through interactive club lab sessions and ongoing consultation, FQ are continuing those discussions and driving practical change.

Cavallucci discussed the current volunteering and administration issues that are plaguing local football clubs.

“Future Club+ is in line with what I talked about earlier in regard to what we need to do to best position this sport for the next 20 years,” he said.

“Clubs are run by volunteers and volunteerism is waning. A lot of clubs can’t get the administration right because they also can’t get the governance right.

“The sport is run by volunteers and when you look at the fact that volunteerism is declining in Australia across every sport, you know it’s a problem we have to solve right now.

“From a governing body point of view, when you look at that, that’s actually a limiting factor on the success of our sport.”

He also gave a solution on how FQ are going to tackle this in the future, specifically in regards to what  Future Club+ will offer in the 2025 Queensland Football Convention and beyond.

“We need to start to work with clubs to transform how they manage themselves and that means a whole series of things. Hence the Future Club+ concept is looking at that and rethinking about best practice of how a club should operate,” he said.

“What we’ve been doing over the last 18 months through a series of webinars and in the last convention, and even in this upcoming one, there’s three Future Club+ sessions and it’s all about best practice at a club.”

In this convention, the three Future Club+ sessions are:

#1 What data reveals about your club future

#2 The amalgamation playbook: Real stories from the clubs forging the future

#3 The growth engine: your tool kit to fund staff and empower volunteers.

“Those three subjects should be very appealing to any club.”

Click hear the full interview with Rob Cavallucci, on Episode 16 of Soccerscene’s Off the Pitch Podcast – available on all major podcasting platforms.

Adelaide United and 1KOMMA5° Strengthen Ties Through Shared Values

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Image Credit: Adelaide United

Adelaide United has confirmed 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season.

The new one-year partnership further strengthens the strong relationship between the two organisations, which first began in the summer of 2024.

During the 2024/25 campaign, the clean energy innovator featured on the back of the club’s home and away shorts.

Nathan Kosmina, Adelaide United’s Chief Executive Officer said that the collaboration represents both of the organisations shared values on South Australian expertise.

 “To have a partner so deeply invested in renewable energy and built on South Australian expertise is something we’re truly proud of,” Kosmina said in a press release. 

“It aligns perfectly with Adelaide United’s ongoing commitment to sustainability and community impact.

“We’re proud to showcase the 1KOMMA5° brand on our away shirt and thank them for their continued support of the Reds.”

Founded in 2019 and formerly known as Kozco, 1KOMMA5° Adelaide has earned global recognition as a pioneer in the clean energy sector. 

The company continues to set new benchmarks for innovation, driving the transition toward a cleaner, more sustainable future. Its vision is to empower individuals to take control of their own energy, living from the sun and wind, forever, for free.

Beyond shirt branding, the partnership confirms 1KOMMA5° as one of Adelaide United’s key commercial partners, focused on creating shared value through community engagement and positive environmental impact.

The agreement also includes a player partnership with Amlani Tatu, one of the Club’s most exciting emerging talents.

Danny Mudronja & Wayne Faranda, 1KOMMA5° Adelaide directors commented on the deal.

“We’re thrilled to expand our partnership with Adelaide United and to have our brand represented on the away shirt this season,” they said in a statement. 

“Like the Reds, we’re proud to call South Australia home and to champion innovation, sustainability, and progress for future generations.” 

Together, the collaboration highlights how sport and business can unite to promote positive environmental change and celebrate South Australian excellence on and off the field.

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