Western United suiting up with Damat Tween

Nick Davis16/01/2024 6:05 am15/01/2024

Image credit: Damat Tween official website

Western United are making stylish moves off the field, in a deal with menswear company Damat Tween as their official A-League Men’s suit provider for the next two seasons.

Damat Tween’s logo will feature on United’s starting line-up graphic and matchday signage for the duration of the two-season contract.

The company, formed in Turkey in 1986, is fast-becoming a popular brand in the menswear industry, and has been the selection of Spanish giants, Atletico Madrid, in the past.

Meanwhile, Western United continues to make headway by establishing relationships in the West of Melbourne, evidenced with Damat Tween’s first Australian showroom operating in Niddrie.

Western United General Manager of Commercial, Chris Speldewinde, is grateful for the chance to work with the European suitors.

“The guys at Damat Tween have dressed many clubs in Europe and as they’ve recently launched in Australia, we get the opportunity to work with them to style our men’s team and staff,” he said via club press release.

“We look forward to showcasing the quality they bring to Melbourne at their showroom at 519 Keillor Road, Niddrie. We welcome Damat Tween to the Green and Black family.”

Damat Tween prides itself on a sustainable approach to its production, offering United quality products made with innovation and efficiency.

Its Director, Max Demir, is eager for the company to make a mark on the Australian menswear market through its partnership with the 2022 Men’s A League champions.

“At Damat Tween Australia, we believe in the power of collaboration, and joining forces with the dynamic team at Western United exemplifies our commitment to excellence,” he added via media release.

“Our shared values, passion for innovation, and dedication to community growth form the cornerstone of this partnership. As we unite our strengths, we look forward to a future filled with shared success, mutual growth, and unforgettable achievements.”

Whilst Western United’s players and staff will be looking fresh as part of the new deal, Damat Tween will be able to build its market presence through its involvement in Australian football.

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GIS Sydney continues to connect students with Australia’s sports industry

Oliver Van Bronswijk22/09/2026 6:00 am21/09/2026

Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

Lorcan Marelich21/09/2026 12:00 pm21/09/2026

Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.