Western United Women’s Football Integration Manager Amanda Stella: “This process is just the beginning”

Western United fielded its first ever women’s team in a curtain-raiser exhibition match against the Tasmanian state team at UTAS Stadium on Tuesday, April 19.

It was another big step in the club’s journey to the A-League Women competition. The club announced last year that it had been granted a license to join in the 2022/23 season, after the Wellington Phoenix expanded the competition to 10 sides in 2021/22.

With the FIFA Women’s World Cup 2023 front and centre in the minds of many, women’s football is seeing massive growth across Australia.

But a desire for development requires continued investment. In a Q&A, Soccerscene spoke to Calder United president and Western United Women’s Football Integration Manager Amanda Stella about the journey to be able to field a team at all, backed by a strong connection between two teams.

How was the experience for the girls?

Amanda Stella: It was a good hit out for the girls, where it was a 1-1 game. It was pretty close with end-to-end chances.

Our girls were very spent by its conclusion. They played Bulleen the night before, so they were feeling pretty flat and had to pick themselves up. We had a couple of last minute injuries to a few girls and they couldn’t play, so it put the load back on some of them.

It was difficult, but it was an amazing experience and they were all very grateful they got to go. However it was the worst conditions for football. It was raining, and made for some miserable weather.

How did it help the players’ integration within Western United?

Amanda Stella: That night we stayed and watched the A-League Men’s game at the chairman’s function, and got some acknowledgement from the board and the chairman. Afterwards we went and had pizza with all the staff of Western United and the board that were there, which was great.

Everyone met up for a little bit of a get together later on in the night, and a lot of the men’s A-League team came along as well.

It was a great moment for the girls and a real taste of what it will be like when the club has the A-League Women’s team up and running.

Even for the Western United commercial teams and marketing teams – to meet the girls and spend some time with them – it was very well worth having everyone in the one place.

What have been the aims of the past year?

Amanda Stella: It is about getting Western United on track with having a women’s team, and all the things that go with that. It is a little bit of an extra workload for everybody, but also a good opportunity for the club to feel what it will be like to be a complete A-League club in both men’s and women’s.

There’s lots of positives, and a lot of hard work to come, but they’re a club that is extremely ambitious and are looking for success with their A-League Women team. This development squad will help get that started.

I would be suggesting there is still plenty of positions available to current A-League Women’s players and those from overseas to lift it up, but a lot of players will come from this group which will give them a great opportunity.

How has the connection with Calder United helped?

Amanda Stella: For the girls that are involved from Calder, it gives them an extra skill session every week, which is always a big bonus.

We have had two years of not a lot of football in Victoria, so that is probably number one, and to get the experiences we did in Tasmania. Some exposure on social media, like you guys wanting stories and photos of the girls and interviews with the girls out there, that’s only a positive.

Whether they all become A-League Women players or not, I think they are all grateful for the opportunities they have had and what still may come in the future.

The first team will not look the same as the second year team and the third year team. This process is just the beginning.

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Is the FW Regional Girls Training Camp bridging the access gap for talent?

In Western Australia, the tyranny of distance has historically functioned as the primary barrier to talent identification.

For regional footballers, the logistical and financial burden of accessing elite pathways often renders the concept of “equal opportunity” a theoretical ideal rather than an operational reality. However, the recent Regional Girls Training Camp, hosted at the Sam Kerr Football Centre, suggests that Football West is moving to operationalise the structural changes announced in its 2026 academy overhaul.

Earlier this week, nearly 100 players aged 10 to 17 converged on the State Centre for Football in Cannington. The three-day camp invited participants from the previous year’s Country Week carnival, represents the first tangible application of the “real-match” and high-performance philosophy outlined by Football West Development Manager Gareth Naven late last year.

While the previous announcement of the Regional Academy model focused on the structural shift from training camps to competitive “State Carnivals,” this current initiative addresses the resource gap. For stakeholders and policymakers, the camp serves as a case study in how centralised infrastructure assets can be leveraged to service a decentralised demographic.

Infrastructure as an equity lever

A lack of high-performance environments defines the economic reality of regional football. The facility gap between metro NPL setups and regional clubs is often vast. Football West uses the Sam Kerr Football Centre to subsidise the “professional experience” for regional talent.

Sarah Carroll, Female Football & Advocacy Manager, notes the purpose extends beyond simple engagement. The curriculum fused on-pitch technical training with athlete development workshops.

Geography usually blocks access to this sport science for a 14-year-old Pilbara or Goldfields player. By centralising this education, the governing body helps standardise the player pool’s knowledge base. Naven’s alignment strategy demands closing the “knowledge gap” alongside the technical one.

The economics of the “Legacy”

Critically, the WA Government funds the camp through the Female Community Legacy Program. This highlights the Legacy Program’s ROI for the Department of Local Government, Sport and Cultural Industries.

A stated aim to “enhance club capability” acknowledges that player development requires an ecosystem. The funding mechanism here is significant. Without state intervention, the cost per head would prohibit many families from attending.

Targeted funding bridges the gap between community participation and elite commercial viability. Regional Lead Tanya Amazzini calls these opportunities “essential” for player growth and confidence.

Strategic alignment with the 2026 pathway

Observers must view this camp alongside the Regional Academy system overhaul. The new “State Carnival” model demands players physically prepared for elite competition. This camp functions as the preparatory phase for that new competitive reality.

Football West uses elite exposure to mitigate the shock of transitioning to state programs. Furthermore, involving players from the Pilbara to the South West keeps the talent net wide. Maintaining sight on remote talent requires constant investment.

The residual challenge

However, the long-term impact warrants caution. The “re-entry” phase remains the primary challenge. Players return to clubs with significantly fewer resources than the Sam Kerr Football Centre.

Success depends on the “trickle-down” effect of the education provided. If players transfer this knowledge locally, the aggregate standard of regional football rises. If isolated, the experience may simply make the regional gap feel more pronounced.

Integrating 100 regional girls into the state’s premier facility executes the strategic plan. It signals that the Centre delivers dividends to the broader ecosystem, not just the elite.

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