WSC Sports is an AI-powered content product that creates more personalised content, formats, and viewing channels for sports leagues, broadcasters, clubs and organisations.
Recently, WSC Sports has pledged to revolutionise the creation of sports content to speed up the production of traditional highlight reels.
The goal for any clients dealing with WSC, and there are over 450 sporting organisations from all over the globe, is to help rightsholders create more dynamic and fan-focused content while enabling them to better monetise their rights.
As outlined on the main website, there are five key pieces to the WSC Sports puzzle that make it such a successful and effective product, and these include:
AI-Based Content Analysis
AI-driven algorithms are revolutionising the analysis, indexing, and rating of sports events across a wide range of disciplines.
These context-aware systems are designed to capture pivotal moments both on and off the field, providing deeper insights into the game.
By enriching live broadcasts, archived footage, press conferences, and media libraries with detailed metadata, organizations can ensure that content is optimized for immediate retrieval and usage.
Automated Content Creation
The demand for diverse viewing experiences has led to the need for automated content generation.
AI solutions are capable of producing relevant and engaging content tailored to a variety of formats, from live and on-demand streams to Connected TV (CTV) and vertical formats optimized for mobile applications.
Content Studio
The evolution of sports content creation is being accelerated by AI-powered editing tools specifically designed for the industry.
These solutions offer users advanced creative control, enabling faster and more efficient production workflows while maintaining high-quality output.
AI-Powered Asset Management
Content management systems enhanced by AI are enabling seamless organisation, discovery, and distribution of assets.
These systems not only optimise workflow processes but also help organisations make better use of their entire content libraries, unlocking new possibilities for repurposing indexed assets into innovative formats.
Driving Fan Engagement
Proprietary AI solutions are playing a pivotal role in enhancing fan engagement.
By delivering personalised, immersive content experiences tailored to individual preferences, sporting leagues and clubs can connect with their audiences across a wide range of platforms and viewing formats, ensuring a more dynamic and interactive experience.
LALIGA in particular have focused entirely on capturing the younger audience through platforms like Instagram and TikTok, utilising algorithm-based content to reach more people and appear more relatable to that target audience.
How it can be introduced in Australian football
There can be no arguments about the A-Leagues lack of creativity and the same could be said for posts regarding the Socceroos.
The power of social and digital media in the eye of the average, young consumer is vital as seen by the Matildas team who are just as popular for their random off-field antics as they are for their 4th placed WC finish.
A digital media overhaul in Australia is clearly on the radar, first attempted by KEEPUP which in Jose Mourinho’s words; most would prefer not to speak about.
WSC Sports already works with Cricket Australia on producing entertaining content and football is this country’s sleeping giant.
There is a lot of potential in this AI-generated product which can start targeting younger audiences and producing media content the sport has not seen locally especially if it wishes to grow to enormous heights.
Conclusion
WSC Sports have become increasingly prominent in the football industry, taking over the digital media strategies of many top leagues including La Liga, NWSL, Bundesliga and the Serie A.
On top of that, they have partnered recently with smaller leagues and clubs with clubs like BSC Young Boys and the Czech First division who will become a part of a 450-strong client roster who employ WSC Sports’ award-winning AI-powered technology.
The company’s biggest clients include NBA, YouTube TV and ESPN with the mega success clearly indicating the future lies within AI-powered digital marketing and content creation.
To find out more about WSC Sports click here.
