ZENB signs as regional partner for FC Barcelona

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Global food brand ZENB has partnered up with FC Barcelona until 2026, becoming the LaLiga side’s first official gluten-free food partner.

As the regional partner, ZENB will target three markets in Japan, the US, and the UK.

ZENB is a plant-powered consumer brand that has revolutionised thoughts about what plant-based meals can do for our bodies and have a massive presence in the aforementioned countries. Alongside Barcelona, ZENB will focus on producing content on eating habits with an emphasis on developing digital strategies to be published on Barca’s social platforms to engage with fans.

FC Barcelona also has a prominent presence and exposure in the three countries associated with ZENB’s activities and also set up youth clubs in Japan and the United States of America.

Speaking about the partnership, Juli Guiu, Marketing Area Vice-President at FC Barcelona, said via press release:

“We are very happy to begin this partnership with ZENB, a leading company in the gluten-free foods sector with a solid history and tradition of over 200 years. A company that is opening up new markets, building on its success in the United Kingdom, the United States of America, and Japan, with whom we will collaborate to inform our fans about new dietary options.”

FC Barcelona has instilled its style and methodology to over 1500 children in Japan through various camps and academies situated in football frenzy regions such as Hiroshima, Fukuoka, Yokohama, etc. Their presence in the US is also massive with over 8 running projects situated across the country from Miami, Arizona as well as in Chicago where ZENB’s USA head office is located.

Regarding the partnership, ZENB Global CEO Nobuhisa Hamana added via press release:

“At ZENB, we feel a responsibility to develop plant-powered foods, such as pasta that benefit people and those mindful of the planet, and part of that is having a deep understanding of their health value and functionality.”

FC Barcelona and ZENB’s partnership will be ground-breaking for several other football clubs all over the globe, especially in Japan, the US, and the UK as they are tinkering with the dietary and eating habits of their respective organisations to give them a competitive edge both on and off the field.

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Melbourne Victory teams up with Superdry

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Image credit: Melbourne Victory

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

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Image credit: Wellington Phoenix

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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