ZENB signs as regional partner for FC Barcelona

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FC Barcelona
Image credit: FC Barcelona

Global food brand ZENB has partnered up with FC Barcelona until 2026, becoming the LaLiga side’s first official gluten-free food partner.

As the regional partner, ZENB will target three markets in Japan, the US, and the UK.

ZENB is a plant-powered consumer brand that has revolutionised thoughts about what plant-based meals can do for our bodies and have a massive presence in the aforementioned countries. Alongside Barcelona, ZENB will focus on producing content on eating habits with an emphasis on developing digital strategies to be published on Barca’s social platforms to engage with fans.

FC Barcelona also has a prominent presence and exposure in the three countries associated with ZENB’s activities and also set up youth clubs in Japan and the United States of America.

Speaking about the partnership, Juli Guiu, Marketing Area Vice-President at FC Barcelona, said via press release:

“We are very happy to begin this partnership with ZENB, a leading company in the gluten-free foods sector with a solid history and tradition of over 200 years. A company that is opening up new markets, building on its success in the United Kingdom, the United States of America, and Japan, with whom we will collaborate to inform our fans about new dietary options.”

FC Barcelona has instilled its style and methodology to over 1500 children in Japan through various camps and academies situated in football frenzy regions such as Hiroshima, Fukuoka, Yokohama, etc. Their presence in the US is also massive with over 8 running projects situated across the country from Miami, Arizona as well as in Chicago where ZENB’s USA head office is located.

Regarding the partnership, ZENB Global CEO Nobuhisa Hamana added via press release:

“At ZENB, we feel a responsibility to develop plant-powered foods, such as pasta that benefit people and those mindful of the planet, and part of that is having a deep understanding of their health value and functionality.”

FC Barcelona and ZENB’s partnership will be ground-breaking for several other football clubs all over the globe, especially in Japan, the US, and the UK as they are tinkering with the dietary and eating habits of their respective organisations to give them a competitive edge both on and off the field.

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Murray United calls Football Victoria review following wave of State League forfeits

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Image Credit: Murray United FC

Murray United has called on Football Victoria to undertake a comprehensive review of State League football after a series of fixture forfeits left the regional club questioning the integrity of the competition and the long-term sustainability of its senior pathway.

In correspondence sent to Football Victoria, Murray United outlined concerns following what it says has been an unprecedented number of forfeited fixtures during the 2026 State League season. According to the club, its senior men’s program has been impacted by five forfeited rounds, equating to 10 matches. This includes the club’s last two fixtures, significantly disrupting competition across both senior and reserve grades.

The club and its chairman Pedro Afonso, argue the consequences extend far beyond missed fixtures, affecting player development, community engagement and confidence in the State League system.

“This is extraordinary, unacceptable, and completely inconsistent with the integrity and intent of Football Victoria’s State League competition,” Afonso said to Football Victoria.

“This impact extends well beyond lost fixtures. It has damaged player morale, member engagement, volunteer morale, sponsorship and club revenue, and the reputation of the sport and competition itself.”

Located at the club’s $20 million facility in Wodonga, Murray United has invested heavily in creating a regional football pathway. However, repeated forfeits have limited opportunities for players, coaches and supporters to participate in home State League fixtures.

The club has hosted just three home rounds this season despite the significant investment made into facilities and matchday operations.

“Our players, coaches, members, supporters, sponsors and the sport expect a legitimate State League competition, not one regularly disrupted by forfeits,” Afonso said.

“Our confidence must be restored by Football Victoria.”

While the immediate concern centres on this season, Murray United believes the issue reflects broader structural challenges facing regional football within Victoria’s State League system. Between the north-west and south-east competitions, there are 14 divisions of State League football in Victoria.

Among its recommendations, the club has called for Football Victoria and its Football Development Committee to undertake a formal review of the State League Seven North West competition, including club compliance and the frequency of forfeits.

Murray United also questioned whether the current competition structure provides an appropriate development environment for ambitious regional clubs. The club could be promoted to division six due to a large proportion of fixture forfeits. But fearing further cancellations, the club is requesting a review to be placed in an even higher division where clubs are willing to travel to Wodonga.

“We believe we should be sensibly placed in a competition that reflects our playing standard, facilities, player and coach pathways and our ambitions,” Afonso said.

The club has requested that Football Victoria assess its senior program using grading principles similar to those recently applied within senior women’s competitions, with consideration given to placement in a competition more suited to its football program and long-term objectives.

Alongside competition grading, Murray United has proposed stronger penalties for clubs that repeatedly forfeit fixtures. Recommendations include increased financial sanctions to $2,100 for senior teams alongside a three-point deduction per forfeit and compensation for host clubs to offset matchday operating costs.

The submission also encourages Football Victoria to review minimum participation standards across State League clubs, strengthen accountability measures and examine whether the existing league structure adequately supports regional football.

Afonso believes reform is necessary to ensure regional clubs are not disadvantaged within a statewide competition.

“We remain fully committed to providing quality football opportunities for our regional members and community and have heavily invested in facilities, player and coach development and volunteers,” he said.

The club has requested that Football Victoria provide clarity on the actions it intends to take before the commencement of the 2027 season, arguing that restoring confidence in competition integrity will be critical for the continued growth of regional football.

 

Kansas City Current receive financial backing for stadium expansion

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Image credit: CPKC Stadium

The CPKC Stadium, home to NWSL side KC Current, will see a major financial injection transform its capacity from 11,500 to 18,000.

 

Leading by example

Amid the excitement, chaos and attention on the FIFA World Cup this summer, the football industry in the US has, once again, come into the spotlight.

But one story which truly represents the progress and development of football in the US is not within the men’s game, but the women’s.

Kansas City Current – a team who privately funded the world’s first purpose-built football stadium for a women’s professional team – is once again leading by example for women’s football in the US.

Only this time, their stadium plans will have the backing not just of the club, but of the Kansas City Council. A recently approved package of AUD 336 million (USD 235 million) will add 6,500 seats to the venue, an expansion which comes as a welcome development for fans who regularly fill the CPKC Stadium to capacity.

 

Big investment, fast expansion

The CPKC Stadium, however, is little over two years old, having reached its project completion in 2024. But after matches consistently sold out, expansion was always the next step in the inspirational journey of the KC Current.

Co-founders and co-owners, Angie and Chris Long, outlined what the coming investment will mean for both club and community.

“We are proud to continue investing in Kansas City’s future and grateful for the partnership that makes this chapter possible,” the Longs said.

“The success of the Current and the Riverfront benefit our entire community, and we are honoured to help create a lasting legacy for a city that has given so much to us.”

The public funding for the project takes it to AUD 2 billion (USD 1.4 billion). Such financial commitment, of course, reflects the welcome backing from the Kansas City Council.

Yet, more importantly, it shows that women’s football is one of the most rapidly growing industries in the sporting world. In just a few years, the KC Current went from a 3,200 capacity stadium to one which boasts 18,000.

Who knows, in the coming seasons, where this rapid rise will lead to next.

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