10-year milestone of Australia Cup achieved with ongoing benefits for semi-professionals

The Australia Cup is the nation’s premier knockout cup competition which has reached its 10th year of existence.

The competition was founded as the Football Federation Australia (FFA) Cup and has been won by five different clubs, with nine unique sides appearing in its respective finals down the years.

Knockout cup football before the reintroduction of it was something which remained an unappreciated element of Australian football with the first attempt of sustaining a competition occurring back in the 1960s with the Australia Cup – the first and only national club knockout competition which was held from 1962 until 1968.

The FFA Cup was ultimately renamed to the Australia Cup in 2022, suiting as a more fitting title for what has become an important piece of silverware within Australian football.

The competition has contributed immensely to the sport in a variety of aspects. Semi-professional clubs across the country have the opportunity to compete against the nation’s best upon their entry in the round of 32, providing spectators with the possibility of witnessing a David and Goliath like matchup. The ‘cupsets’ provide a sense of urgent, frantic football in which fans are jubilant to receive.

Those at the business end of the competition are recipients of prize money, with the winners claiming a cheque worth $131,000. As of 2021, competition winners are placed into continental football play-offs within Asia. Due to the consistent restructure of Asian continental club football, winners of the Australia Cup from 2021 were eligible to qualify for the Asian Champions League via a playoff position, in 2022 the AFC Cup playoffs were up for grabs, with the latter to be changed to the third instalment of Asian football being the newly founded tournament, the AFC Champions League 2.

10 years of cup magic within Australian football has complimented the competitiveness across the sport. The mind races back to all the ‘cupsets’ witnessed throughout the years including the notorious Green Gully victory over the Central Coast Mariners in 2015 where Liam Boland scored from his own half. Not to mention in more recent history, in the cup run Sydney United 58 had gone on.

For lower-ranked clubs across the nation to have the opportunity to compete with professional established clubs has not only provided fans with nostalgic moments, but has opened the another gateway into competing across the continent. The Cup has established itself amongst a trophy of significance in that has also acted as an attraction for international marquee players to venture to Australia from overseas, knowing there’s now three different titles within the sport they can compete for.

The more frequency of football – combined with the magic of the cup – will only serve to open more financial and beneficial opportunities within the sport across the nation.

Based upon its first decade, it’s safe to say its presence has been palpable.

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Off the Pitch Podcast: Shepparton Cup’s Incredible $5 Million Community Impact

On Episode 15 of Soccerscene’s Off the Pitch Podcast, it was a Shepparton Cup special with Australian Football Skool Director Rolando Navas and Mayor of Greater Shepparton Shane Sali on the eve of the 2025 Shepparton Cup.

On the topic of tourism and the economic impact of the event, the annual Shepparton Cup is the region’s most lucrative and popular event, amassing over 12,500 visitors and generating $3-4m in revenue in the 2024 edition of the cup.

Shane Sali discussed the importance of football and the cup in the Greater Shepparton region for tourism.

“We have a strong multicultural community and a lot of people have grown up playing football. People have migrated and really contributed to the sport over here and it’s a sport that’s been very active in an around Greater Shepparton,” he said.

“When you come to the event and get that warmth that we want to provide, not only to the people hosting the event, but the visitors , we hope you can leave with a smile at the end of it and encourage family and friends to come back.”

Sali continued to speak about the impact it has on local businesses and the great feeling of seeing the town’s buzz during the weekend.

“We like to position Greater Shepparton as a really prominent regional city and we feel like we’ve got a role to play in economic activity for surrounding communities.”

“As Rolando mentioned, with the visitation that comes with this event, you’re getting close to 15,000 people in and around the town. I can’t believe we have the facilities to cater for that,” he said.

“This is the biggest sporting weekend we have in and around Greater Shepparton and it will generate well over $5m for our local economy.”

This upcoming weekend, the 2025 Shepparton Cup is predicted to become the largest weekend junior football tournament in Australian history, and the sheer scale of the event will have a lasting impact on the local community.

Click hear the full Shepparton Cup special, on Episode 15 of Soccerscene’s Off the Pitch Podcast – available on all major podcasting platforms.

Bentleigh Greens Confirm Renewal of Sponsorship with Structural Challenge

Bentleigh Greens have confirmed the renewal of their partnership with returning sponsor Structural Challenge for the 2026 season.

The Melbourne-based structural engineering firm has been a consistent and valued backer of the Greens for several years, providing steadfast support across both the men’s and women’s programs. 

The renewed agreement reinforces a relationship built on mutual respect, shared values, and a strong commitment to community growth.

In announcing the partnership via a social media post, Bentleigh Greens expressed their appreciation for Structural Challenge’s ongoing support and belief in the club’s long-term vision.

“A long-time supporter of our club, Structural Challenge has stood by us for many years, helping to drive growth across our men’s and women’s programs,” the club said.

“Their expertise in structural engineering and commitment to quality has made them a trusted name in the industry — and a valued part of the Bentleigh Greens family.”

“We’re thrilled to continue this partnership as we build towards another exciting year on and off the pitch.”

Structural Challenge has established itself as a leading name in the structural engineering industry, recognised for its innovation, precision, and commitment to quality. 

The company has played a key role in numerous major projects across Victoria, earning a reputation for reliability, craftsmanship, and community engagement.

Its ongoing partnership with Bentleigh Greens highlights Structural Challenge’s continued investment in grassroots sport and its dedication to fostering growth in the local community. 

Through this collaboration, the company not only supports the club’s competitive ambitions but also contributes to the development of pathways for young players to thrive within the sport.

The renewed agreement will see the Structural Challenge brand featured prominently across the club’s facilities, matchday signage, and digital platforms throughout the 2026 campaign. 

The partnership will also include engagement initiatives that aim to bring fans, players, and sponsors closer together as part of the club’s broader community outreach efforts.

Bentleigh Greens’ continued partnership with Structural Challenge reflects the club’s strategy of aligning with organisations that share its passion for performance, integrity, and community spirit. 

With preparations already underway for another exciting campaign, the Greens are confident that the renewed partnership will play a vital role in the team’s ongoing success both on and off the field.

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