The considerable challenge facing Asia’s coaching elite

Ange Postecoglou

The Asian Football Confederation (AFC) is home to a litany of successful, transformative and triumphant coaches, many of whom have left an indelible mark on the region for years to come. However, the extensive measures put in place by the Union of European Football Associations (UEFA) leave these coaches facing a monumental effort in their attempt to progress their career – coaching amongst the elite of European club football.

The documented challenges faced by Socceroos Asian Cup winning coach Ange Postecoglou in taking on the managerial role at Scottish powerhouse Celtic FC is a significant example recently. Postecoglou’s Australian Pro coaching license – which is the highest level of coaching qualification in Asia – was not recognised as an equivalent to UEFA’s Pro coaching licence, a requirement for coaches in the continent.

In Postecoglou’s case, the appointed Celtic Head Coach was recognised by the UEFA Coaching Convention for his prior experience and success and pro diploma in the AFC, with the clutch that he had to undergo a Recognition of Confidence procedure to determine his aptitude. Following this UEFA convention process he received a ‘certificate of competency’ that now allows him to coach Celtic parallel to completing his UEFA Pro licence.

Ange coaching

Such a process is no doubt unnecessarily extensive, particularly for a coach of Postecoglou’s calibre. Moreover, it is an even greater toil of a process for AFC coaches who lack Postecoglou’s years of experience. As even though an AFC Pro Diploma relates to the UEFA A License, it is not the UEFA equivalent.

FIFA’s efforts to establish a cross-confederation recognition of coaching licences have gained little traction within the UEFA confederation to date.

Coaches with non-UEFA credentials are forced to undergo a process whereby they are assessed by a bureau of the Jira Panel – the body responsible for the developing and fostering of coaching and coach education across Europe – on a case-by-case basis and on request. There is no official agreement between UEFA and other confederations regarding the mutual recognition of coaching qualifications.

An initiative led by Head of Football Education Services at UEFA, Frank K. Ludolph in October 2019, represents the most recent effort to amend the UEFA Coaching Convention in support of non-UEFA coaches seeking recognition of their respective confederation’s pro licence by UEFA.

Among other recommendations, the initiative suggested that for recognition of non-UEFA coaching qualifications to be considered, the coach would need to have at least five years’ experience coaching a team of the club or the national team of a FIFA member association at the relevant training level and the relevant coaching qualification which meets UEFA’s minimum criteria.

“The procedure determines whether these competences are ‘recognised’. This means coaches will need to compile supporting documents for the procedure, go through the assessment and convince the assessors (expert panel) that they possess the required competences,” Ludolph stated in his letter address to the Jira Panel.

“If the assessment is successful, the coach will receive an official UEFA Recognition of Competence certificate, not a UEFA diploma/licence. This certificate will be valid for three years and will be renewed if the coach in question completes 15 hours of further education with a UEFA member association in that time, in accordance with the further education requirements applicable to UEFA licence holders. Recognitions of competence will remain transferable between UEFA member associations that are parties to the UEFA Coaching Convention.”

Postecoglou and many Australian coaches – including Bristol City’s Tanya Oxtoby and the recently announced Juventus coach Joe Montemurro – befit the aforementioned recommendations, however change has been a slow and laborious process with little eventuating from these recommendations.

Tanya Oxtoby Bristol City

The challenging circumstances that Australian coaches have found themselves in overseas have been well-documented, but it is often out of a sheer desire to make the step up that leaves coaches trapped in complicated and indefinite contracts.

Speaking at a Football Coaches Australia (FCA) webinar last year were international lawyers Josep Vandellos and Susanah Ng and Australian lawyer Peter Paleogolos. Their inclusion in the webinar was essential in shedding light on the at times vague and difficult contract situations faced by coaches overseas.

FCA CEO Glenn Warry, who facilitated the webinar, said that the following key issues emanated from the experts’ presentations that focused on how a coach’s role can be defined within their coaching contract overseas according to their qualifications.

“Ensure your role as coach and other appointments such as football director and head of football are clearly defined in the contract,” he said.

“Only football coaches and clubs will have the standing to stay in proceedings before the FIFA legal bodies. Therefore, it is crucial that the designation of a ‘coach’ is included on the Contract (and that the job scope at the very least refers to some coaching duties) if the coach is to be appointed in a dual role.

“The object of contract represents the work that the coach engages to render in favour of the club. It is important to make sure the job for which the coach is recruited is accurately defined as: Head Coach, Assistant Coach or Goalkeeper Coach.”

The struggles experienced by Australian and Asian coaches in attempting to progress their career are inherently stifled by guidelines that appear to act as a preventative, rather than as a method to ‘upskill’ coaches who would no doubt be capable of matching it against the very best if given the role. Warry elaborated further by stating: “Australian coaches who wish to coach in Europe should carefully plan their professional development and coach education pathway. For Australian players who play in Europe, or coaches with dual nationality, the UEFA Coach Accreditation pathway may be more appropriate.

Montemurro Coaching

The appointment of Postecoglou and Montemurro to the Celtic and Juventus roles respectively is pivotal for not just the recognition of Australian coaches, but coaching professionals right across the AFC. And, dependant on the success that comes Montemurro’s and Postecoglou’s way, it may be the instigator of change that the region is crying out for.

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Spain’s Liga F receives history-making investment into women’s football

The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s football by Gasol16 Ventures and Fortified Partners.

 

Setting the pace

The investment comes as a hugely signficant moment in the history of women’s football not just in Spain, but across Europe.

But, given Spain’s commitment to growing the women’s game in recent years (and the world-beating teams it produces as a result), it is hardly a surprise that Liga F is at the centre of this milestone.

In the 2024-25 season, Liga F distributed AUD 28 million to its clubs, as well as doubling television audiences across two years.

The rate of growth is astounding, and shows no signs of slowing down.

“Women’s football in Spain has made a spectacular leap in recent years: audiences have almost doubled in two seasons, and stadiums are incresingly full,” explained Founder and President of Gasol16 Ventures, Pau Gasol.

“Therefore, this is not a sentimental commitment to women’s sport. It is an investment decision based on data, market trends, and the conviction that women’s football represents a growth opportunity with enormous potential for value creation.”

Thus, Gasol’s motivation reveals much about his own reasons for investing, as well as about the current status of women’s football in Spain.

The landscape does not want, or need, sentimental commitment. It is a financial and sporting powerhouse in its own right, and one which can grow to new heights year-on-year.

 

Securing a successful future

Furthermore, the long-term nature of the deal (set for the next four seasons from the 2026-27 campaign) shows vision and ambition for what the league can become.

“This agreement allows us to look further ahead and equip ourselves with the necessary tools to continue building an increasingly strong, more competitive league with greater capacity to generate value for our clubs,” outlined President of Liga F Beatriz Álvarez Mesa.

“What excites me most about this alliance is not just the investment it brings, but the message it sends: there are people and institutions who believe in the potential of Liga F and want to be part of its growth.”

 

Final thoughts

This is in stark contrast to the current situation of the A League Women in Australia, which PFA Chief Executive Beua Busch described as at a “tipping point”.

The problems remain the same as they were several years ago. Investment, player satisfaction and attendances are well below other major leagues. The key is creating a product which presents the immense value of clubs, players and commercial opportunities.

Because when intentional investment comes, the question stops being ‘who will invest?’ but ‘who wouldn’t?’ .

Inaugural 2026 UEFA Walking Football EURO Cup begins

On 25 June, senior players from across Europe will take part in the first UEFA Walking Football EURO Cup at UEFA HQ in Lyon, Switzerland.

 

It’s everyone’s game

When thinking about football, fans tend to imagine the fast-paced, adrenaline-pumping action of the professional game. That is where excitement and drama is, usually, at its highest.

But growing within the wider football landscape is a version of the game which, rather than focusing on speed, instead champions enjoyment, health and participation for senior participants.

Walking football is proof that football truly belongs to everyone. UEFA’s commitment to staging the inaugral tournament on 25 June reflects the organisation’s understanding that a love for the beautiful game stays despite age, injury, or mobility issues.

Alongside the 2026 UEFA Walking Football Euro Cup is the release of the UEFA Walking Football Toolkit. This aims to provide more information about the game, benefitting associations, leagues and clubs and encompasses contributions from national associations of England, the Faroe Islands, France, Gibraltar, Portugal, Poland and Sweden.

 

A brief history of walking football – and its importance

From its beginnings in the UK in 2011, walking football has since expanded across Europe and the world to give senior players a chance to be socially and physically active – all within a safe, minimal-impact environment.

And the game – despite its more steady nature – is gathering real pace here in Australia.

In October 2021, Football Australia introduced the first ever Seniors Football Week. Also, just last month, Brisbane Roar hosted the 2026 IWFF Walking Football World Championships at Perry Park – the first time the tournament has taken place in the entire Southern Hemisphere.

The implication, therefore, is that walking football will continue to grow and welcome more members of the community with a desire to dust off their old boots and join a team.

From youth teams to walking football, everyone in the pyramid shares the same love for the game. And there is no reason why, when speaking about the cohesive football development, that walking football shouldn’t be included in future planning and strategic visions.

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