Construction begins for Melbourne City’s South East Melbourne home

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Following a historic inaugural A-League championship and premiership double, Melbourne City have confirmed that construction has begun on the brand-new Etihad City Football Academy Melbourne.

A formal ‘groundbreaking’ ceremony attended by senior executives and community leaders from the City of Casey, the City of Greater Dandenong, Cardinia Shire Council and Melbourne City FC formally kicked off construction at the 84-hectare sporting precinct in South East Melbourne.

The first stage of construction includes the central elite training pitch, with its 115m x 115m hybrid grass surface, due for completion by the end of 2021. The new pitch is adjacent to the site’s existing four full-sized pitches – one grass and three synthetic – which will be primarily used by the Club’s Academy teams and for City in the Community programs, as well as for City of Casey school and club programs.

Fields

The next stage of construction will see the development of Melbourne City’s new two-storey administration and high-performance building at Casey Fields, currently in detailed design phase. Construction on that phase of the facility is due to commence in the coming months, with completion estimated for mid-2022.

The Club’s Academy teams started training and playing at Casey Fields in February, while administration staff will begin working from Casey Fields next month. Melbourne City’s championship-winning A-League team and four-time Westfield W-League championship winning side commence 2021-22 pre-season training on site in August and September respectively.

Melbourne City CEO Brad Rowse and City of Casey CEO Glenn Patterson were on hand to put the first spade in the Casey Fields ground.

“This has been a momentous season for Melbourne City FC – starting with the announcement of our move to South East Melbourne and right up until last weekend’s grand final win,” Rowse said.

“Both moments are just the beginning of an exciting future for the Club, the fans, the staff, players and the wider community.

“The welcome we have received in the South East has been extraordinary, and we cannot wait to see the Etihad City Football Academy come to life. This is more than an elite training facility, it’s a home for football in South East Melbourne.”

Players training

City of Casey Chair of Administrators Ms. Noelene Duff PSM celebrated Melbourne City’s firm establishment in the South East of Melbourne.

“The commencement of construction on the City Football Academy at Casey Fields is another exciting milestone in this wonderful partnership that is developing between the City of Casey and Melbourne City Football Club,” she said.

“The December announcement of Melbourne City’s move to South East Melbourne was met with great enthusiasm in our community, and to now see signs of life in the development of the next stage of what will be a truly world class facility will only increase that level of excitement.

“The impending move of some of Australia’s best footballers, coaches and sporting administrators will be a wonderful addition to our community, providing positive role models and engagement opportunities on many levels.”

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

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Image Credit: Football NSW

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

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Image credit: Prostock-studio / Shutterstock.com

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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