Arsenal set to feature on Amazon’s All or Nothing series

Amazon’s All or Nothing series has seen the likes of Premier League sides Manchester City and Tottenham Hotspur explored like never before for the whole world to see. For the 2021/22 campaign, cameras will be allowed behind the Arsenal wall to gain a deeper insight into the ongoings at the club.

The series, which will be available on Prime Video in 2022, will feature an in-depth look into the inner sanctum at Arsenal, including access to the changing rooms pre- and post-match and interviews with senior club figures, players and managers.

The announcement of the series’ filming arrives at a pivotal time in Mikel Arteta’s journey as Arsenal coach as 2021/22 will be the first campaign in 25 years that will not involve Arsenal in a European competition, having finished eighth in the Premier League last campaign.

Arsenal Media and Communications Director Mark Gonnella was excited at the prospect of teaming up with Amazon ahead of the 2021/22 season.

“We are looking forward to giving our fans around the world a unique insight into how we work day to day. We have one of the biggest global followings in the game and one consistent thing we hear from fans is their desire to see more about what happens behind closed doors at the club,” he said.

“All or Nothing will give our fans and sport lovers an opportunity to learn more about what makes Arsenal such a special club, our trophy-laden history and our ambitions for future success.”

Dan Grabiner, head of UK originals at Amazon Studios, said: “Arsenal is a historic club going through a fascinating period, and we can’t wait to take viewers behind the scenes on the journey of this crucial season.

“All or Nothing is about intimate access to the passion and commitment behind elite sport, and in Arsenal we have the perfect subject for the next chapter. We are looking forward to Prime members around the world experiencing another Premier League season with a new club, through All or Nothing’s signature quality storytelling and access.”

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Arsenal FC announce Saint Lucia as new destination partner

Starting in the 2026/27 season, the deal will see Saint Lucia become Arsenal‘s Official Destination Partner.

 

Global reach of a football giant

As one of the most popular clubs in the world, Arsenal’s influence expands far beyond the boundaries of North London.

And with its latest partnership, alongside the Saint Lucia Tourism Authority (SLTA), the reigning Premier League champions will help to promote the Caribbean island to the UK market.

Furthermore, the agreement will see additional benefits for both parties, including the development of an Academy Hub in Saint Lucia, brand visibility at the Emirates Stadium for both Premier League and Women’s Super League games, and more.

“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base,” said Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, Dr. Ernest Hilaire via media release.

A partnership extending from one side of the Atlantic to the other, uniting communities through football.

 

Sport and culture go hand-in-hand

This isn’t the first time, however, that Saint Lucia Tourism Authority has ventured into the commercial world of global sport.

In the past, for example, the organisation built firm relationships with several other iconic outfits including the New York Yankees (baseball), Toronto Raptors (basketball), Toronto Maple Leafs (ice hockey) and Brooklyn Nets (basketball).

But with an iconic club like Arsenal the latest addition to the lost, it further proves that sport, culture and commerce are by no means seperate entities.

In fact, in a deal such as this, all three can grow and thrive.

Arsenal are one of several clubs to establish ties with tourism boards and destination groups across the world. Notable partnerships include:

  • Manchester City and Visit Abu Dhabi
  • Fulham FC and Visit Mongolia
  • Manchester United and Visit Malta

Exposure for international tourism boards at Premier League grounds holds immense economic potential, thus a key aim in the alliance between Saint Lucia and Arsenal is to drive the island’s economy through tourism.

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