Soccerscene and Professional Footballers Australia sign MOU

Soccerscene is delighted to announce the signing of a Memorandum of Understanding (MOU) with Professional Footballers Australia (PFA).

In line with the MOU, Soccerscene will now provide exclusive content from the PFA tackling a range of local and global macro and micro industry topics.

With Soccerscene’s commitment to being Australia’s online football business platform, this access to the PFA will ensure a greater opportunity for Australia’s football leaders to truly understand and appreciate the ongoing role of the PFA in football governance and how it represents and advocates for its members.

The PFA is the longest-standing stakeholder in the Australian game and has played a pivotal role in raising the standards for professional players in Australia, as well as shaping the way that the professional game has developed in this country.

More than just advocating for its members, the PFA plays a crucial role in providing invaluable data and insights into the professional game in Australia through its industry-leading research and connections to the global football industry and player association movement.

With the signing of this MOU, Soccerscene is excited to be able to generate a range of exciting content featuring the expertise and opinions of those from the PFA to give our readers invaluable insight into the crucial role the PFA plays in the professional game in Australia and how the various issues in our sport affect those who play it.

Soccerscene Chief Operational Officer Andrea Ioannidis is delighted to see such an influential industry body partner with Soccerscene.

“We are delighted to see industry organisations such as PFA and ourselves working together with common values,” she said.

“By now having PFA and Football Coaches Australia delivering content to the Australian football public together under the one platform, our game now has a genuine hub for Australian Football industry news.”

PFA Co-Chief Executive Beau Busch added:

“Through our partnership with Soccerscene we are excited to contribute the players’ perspective to the range of engaging discussions taking place across Australian and global football,” he said.

“Our conversation series will include the direct feedback and insights from over 700 professional players based in Australia and overseas, as well as sharing our research and evidence-based positions on global and local trends with Soccerscene’s growing and engaged audience.”

About Soccerscene

Soccerscene is committed to growing, promoting and enhancing the soccer industry in Australia.

Soccerscene is the online business platform for the football industry of Australia and Asia, serving as a practical guide to all those involved in running a football club at every level.

With the largest readership of decision makers within the football industry, Soccerscene continues to make huge strides when linking buyers & sellers as well as providing insight, discussion, research and information on all topics that impact the industry – as partners with community business.

Soccerscene is the first port of call for information in this growing industry, featuring product reviews, case studies, interviews, research and comment on all the areas that touch the industry – from finance, stadia development, technologies, products, safety & security to disability & governance.

About The PFA

The PFA is the exclusive collective voice of Australia’s professional footballers.

The PFA was established in 1993 with two key objectives: to support the players and build the game.

As the exclusive representative body and collective bargaining agent of Australia’s elite professional footballers, including A-Leagues, Socceroos and Matildas players, the mission today remains the same.

The PFA is the longest established stakeholder in the professional game in Australia with the key to its longevity being the voice of the players. Since its establishment the PFA has, and always will be, run by the players for the players.

The PFA has delivered critical reforms that have enhanced the professional game in Australia and provided players with ‘world class’ collective bargaining agreements, player development and wellbeing programs and legal representation and advice.

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Spain’s Liga F receives history-making investment into women’s football

The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s football by Gasol16 Ventures and Fortified Partners.

 

Setting the pace

The investment comes as a hugely signficant moment in the history of women’s football not just in Spain, but across Europe.

But, given Spain’s commitment to growing the women’s game in recent years (and the world-beating teams it produces as a result), it is hardly a surprise that Liga F is at the centre of this milestone.

In the 2024-25 season, Liga F distributed AUD 28 million to its clubs, as well as doubling television audiences across two years.

The rate of growth is astounding, and shows no signs of slowing down.

“Women’s football in Spain has made a spectacular leap in recent years: audiences have almost doubled in two seasons, and stadiums are incresingly full,” explained Founder and President of Gasol16 Ventures, Pau Gasol.

“Therefore, this is not a sentimental commitment to women’s sport. It is an investment decision based on data, market trends, and the conviction that women’s football represents a growth opportunity with enormous potential for value creation.”

Thus, Gasol’s motivation reveals much about his own reasons for investing, as well as about the current status of women’s football in Spain.

The landscape does not want, or need, sentimental commitment. It is a financial and sporting powerhouse in its own right, and one which can grow to new heights year-on-year.

 

Securing a successful future

Furthermore, the long-term nature of the deal (set for the next four seasons from the 2026-27 campaign) shows vision and ambition for what the league can become.

“This agreement allows us to look further ahead and equip ourselves with the necessary tools to continue building an increasingly strong, more competitive league with greater capacity to generate value for our clubs,” outlined President of Liga F Beatriz Álvarez Mesa.

“What excites me most about this alliance is not just the investment it brings, but the message it sends: there are people and institutions who believe in the potential of Liga F and want to be part of its growth.”

 

Final thoughts

This is in stark contrast to the current situation of the A League Women in Australia, which PFA Chief Executive Beua Busch described as at a “tipping point”.

The problems remain the same as they were several years ago. Investment, player satisfaction and attendances are well below other major leagues. The key is creating a product which presents the immense value of clubs, players and commercial opportunities.

Because when intentional investment comes, the question stops being ‘who will invest?’ but ‘who wouldn’t?’ .

Arsenal FC announce Saint Lucia as new destination partner

Starting in the 2026/27 season, the deal will see Saint Lucia become Arsenal‘s Official Destination Partner.

 

Global reach of a football giant

As one of the most popular clubs in the world, Arsenal’s influence expands far beyond the boundaries of North London.

And with its latest partnership, alongside the Saint Lucia Tourism Authority (SLTA), the reigning Premier League champions will help to promote the Caribbean island to the UK market.

Furthermore, the agreement will see additional benefits for both parties, including the development of an Academy Hub in Saint Lucia, brand visibility at the Emirates Stadium for both Premier League and Women’s Super League games, and more.

“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base,” said Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, Dr. Ernest Hilaire via media release.

A partnership extending from one side of the Atlantic to the other, uniting communities through football.

 

Sport and culture go hand-in-hand

This isn’t the first time, however, that Saint Lucia Tourism Authority has ventured into the commercial world of global sport.

In the past, for example, the organisation built firm relationships with several other iconic outfits including the New York Yankees (baseball), Toronto Raptors (basketball), Toronto Maple Leafs (ice hockey) and Brooklyn Nets (basketball).

But with an iconic club like Arsenal the latest addition to the lost, it further proves that sport, culture and commerce are by no means seperate entities.

In fact, in a deal such as this, all three can grow and thrive.

Arsenal are one of several clubs to establish ties with tourism boards and destination groups across the world. Notable partnerships include:

  • Manchester City and Visit Abu Dhabi
  • Fulham FC and Visit Mongolia
  • Manchester United and Visit Malta

Exposure for international tourism boards at Premier League grounds holds immense economic potential, thus a key aim in the alliance between Saint Lucia and Arsenal is to drive the island’s economy through tourism.

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