How Raven Controls are evolving event safety management standards

Raven Controls

Developed by resilience experts, Raven Controls is a digital management system which provides powerful real-time situational awareness that aims to ensure reassurance for all stakeholders and venue management involved in an event.

Event safety management standards have undoubtedly shifted overtime due in no small part to the changing nature of how live events are attended and consumed. Football has no doubt seen a major change in the behaviour of fans over the past few decades with specific standards of compliance needing to be adhered to, especially at multinational tournaments such as the World Cup and EUROS.

The reality of event safety management standards is that often improvements are driven in response to major disasters such as the Heysel Stadium disaster in 1985 and the Hillsborough disaster in 1989. Both of these were massive catalysts for changing safety management standards and influenced global recognition of the need to make improvements.

The approach from then on was dominated by a European approach which aimed at preventing and managing violence – as was dictated by the European Convention on Spectator Violence and Misbehaviour at Sports Events. 2016 saw The Council of Europe Convention on Integral Safety, Security and Service Approach at Football introduced to add to the work that has been done since the adoption of the European Convention on Spectator Violence in 1985. The new convention advocated for cooperation between all public and private stakeholders involved in making events welcoming, safe and secure.

In a contemporary sporting landscape, Raven Controls is well positioned to suit the modern demands of event safety and security management and also meet the challenges created by the integrated approach being demanded by the new European Convention.

Raven Controls’ method of digital information logging (which is based on integrated emergency management principles) precisely highlights information flow and supports real-time notification alerts and subsequent escalation processes. Moreover, in terms of accountable decision-making, Raven Controls assures that policy decisions are recorded in real-time highlighting the justification and rationale for critical decisions.

Customers who utilise Raven Controls are assured not just a safe and successful event, but a comprehensive variety of accessible tools designed to assist in the smooth running of live events. It includes features such as the in-control dashboard which provides real-time critical information that is readily usable and can identify what is happening in an instant; Digital Logging to intuitively capture essential information; Checklists to provide staff with clarity; and instant notification alerts.

In addition, the Inter-Account Working component allows agencies and event stakeholders to maximise interoperability through Raven’s multi-agency situational awareness, whilst Raven Eye allows fans seeking to report issues happening during the event to get into contact with Raven through instant SMS messaging. Finally, Raven Mobile provides a guide to an event’s operations team through a remote setup aimed to provide consistency and staff reassurance.

The UEFA EURO 2020 tournament saw Raven Controls playing a central part in the coordination and communication aspects of the month-long event. Raven successfully coordinated real-time shared situational awareness across the 51 matches and 11 host cities and stadiums at EURO 2020, all the while streaming directly to the UEFA command centre in Switzerland.

Raven Controls consistently displayed a capability for capturing integral information and providing a direct link from the stadium and host city to UEFA HQ. The software available to Raven Controls at the time ensured that many policies, protocols and procedures in place were able to be effectively met and complied with.

Major tournaments such as EURO 2020 often offer a challenging adjustment period for newly-implemented technologies, however Raven’s intuitive and user-friendly system benefitted the intricacies and complexities of the tournament. Considering the tournament unfolded over 11 different countries – which subsequently included a variety of cultures, languages and customs – Raven Controls were able to consistently ensure that UEFA’s digitally embedded checklists were adhered to and that information was accurately reported and communicated.

In a live footballing event setting, Raven Controls no doubt provides a guarantee of maintaining consistent safety standards and assurance for venue management and workers. It will be fascinating to see if the technology is included as part of the organisation of the 2022 FIFA World Cup in Qatar later this year.

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

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