Football trailblazer Ebru Köksal appointed to Board of Australian Professional Leagues

Ebru Koksal

Australian Professional Leagues (APL) and Football Australia (FA) have announced the appointment of global football identity, Ebru Köksal, CFA, to the APL’s Board of Directors as FA’s nominated board appointment.

Köksal is an experienced football and finance executive, an advocate for women’s football and gender equality, who is currently an Independent Non-Executive Director on the board of the UK’s Professional Footballers’ Association (PFA), and also holds positions on the boards of Women in Football UK (Chair) and Doublepass BV (Non-Executive). She is a senior advisor at the investment management firm J. Stern & Co, where she advises on the football finance transactions and manages relations with wealth management clients.

Ebru previously served as a member of the Equality & Diversity Advisory Board of the Scottish Football Association, CEO & Board Member of Galatasaray AŞ, and consultant for UEFA and FIFA. While working with FIFA, she led their Women’s Football Administration Course in 2015 as well as the Female Leaders in Football Workshop in 2016 on behalf of Football Australia.

She was the first woman to be elected to the Executive Board of the European Club Association in 2011. Prior to working in the football industry, Ebru had a decade-long investment banking career with Morgan Stanley, Citibank and AIG Capital partners.

Commenting on the appointment, APL Chair, Paul Lederer said in a statement:

“Ebru Köksal is a trailblazer in the football world and is one of the most experienced experts in the industry today. It is an honour to welcome her to the APL Board, and we are excited to leverage her global experience in finance and football to propel the professional game forward in Australia.”

Ebru Köksal said via press release:

“I am delighted to join APL at such an exciting time for the professional game in Australia. I very much look forward to contributing to the significant innovation and evolution that APL is overseeing. The timing could not be better with the FIFA 2023 Women’s World Cup just a year away. There is an extraordinary opportunity for the entire women’s football pyramid to deliver a legacy for the whole game, and women and girls in particular.”

Chris Nikou, Chair of Football Australia, was excited to welcome Ebru as the Football Australia nominated Board member:

“Ebru Koksal is an outstanding, globally recognised and experienced football executive who brings a wealth of knowledge across many facets of the professional game. We are delighted to have secured Ebru to join the APL Board as the Football Australia nominated non-executive director and we look forward to continuing the strong collaboration with the APL to continue to grow the professional game in Australia.”

Ebru Köksal, who is a graduate of Advanced Management Program from Harvard Business School and holds a BA in Economics and International Relations from Brown University, will commence her role with immediate effect following the unanimous support for her appointment by the APL Board.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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