SEN secures rights to audio broadcast English Premier League

Premier League

SPORTS Entertainment Network (SEN) has announced the acquisition of Australian audio broadcast rights to the English Premier League (EPL).

The EPL broadcast adds to SEN’s unparalleled football coverage, with the current stable of football content including the upcoming 2022 FIFA World Cup, 2023 FIFA Women’s World Cup, the A-League and several programs dedicated to analysing the world game from every angle.

Football is booming locally on the back of a stunning 270,000 fan turnout to a series of pre-season games in Australia, featuring EPL clubs Manchester United, Crystal Palace, Aston Villa and Leeds United.

The broadcast compliments the content currently enjoyed by New Zealand football fans, who have access to five EPL matches each weekend across the SENZ airwaves and SENZ app. Additionally, SENZ listeners can enjoy exclusive A League coverage for all matches involving the Wellington Phoenix.

SEN Chief Executive Craig Hutchison shared via media release that adding the EPL to SEN’s content offering is a great outcome for listeners.

“It is an exciting time for football in Australia, and we are thrilled to broadcast the EPL action across the SEN airwaves and digital channels,” Hutchison said in a statement.

“We’ve seen the appetite for football content locally through our coverage of the A-League. This has grown exponentially, so to bring our audience a world-class product in the EPL solidifies our standing as the Home of Football.”

SEN National Radio Director Sam Thompson explained the coverage would open the door to new fans interested in football.

“This is an excellent opportunity for sports fans curious about football to sample the game and experience why millions of people are so passionate about this competition.

“Our commitment to bring the world’s best football to the SEN airwaves demonstrates that we are the premier destination for sport in Australia.”

SEN’s coverage of the English Premier League kicks off this weekend for Gameweek 3, featuring Leicester City taking on Southampton from 12am, Sunday August 21.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Arsenal FC announce Saint Lucia as new destination partner

Starting in the 2026/27 season, the deal will see Saint Lucia become Arsenal‘s Official Destination Partner.

 

Global reach of a football giant

As one of the most popular clubs in the world, Arsenal’s influence expands far beyond the boundaries of North London.

And with its latest partnership, alongside the Saint Lucia Tourism Authority (SLTA), the reigning Premier League champions will help to promote the Caribbean island to the UK market.

Furthermore, the agreement will see additional benefits for both parties, including the development of an Academy Hub in Saint Lucia, brand visibility at the Emirates Stadium for both Premier League and Women’s Super League games, and more.

“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base,” said Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, Dr. Ernest Hilaire via media release.

A partnership extending from one side of the Atlantic to the other, uniting communities through football.

 

Sport and culture go hand-in-hand

This isn’t the first time, however, that Saint Lucia Tourism Authority has ventured into the commercial world of global sport.

In the past, for example, the organisation built firm relationships with several other iconic outfits including the New York Yankees (baseball), Toronto Raptors (basketball), Toronto Maple Leafs (ice hockey) and Brooklyn Nets (basketball).

But with an iconic club like Arsenal the latest addition to the lost, it further proves that sport, culture and commerce are by no means seperate entities.

In fact, in a deal such as this, all three can grow and thrive.

Arsenal are one of several clubs to establish ties with tourism boards and destination groups across the world. Notable partnerships include:

  • Manchester City and Visit Abu Dhabi
  • Fulham FC and Visit Mongolia
  • Manchester United and Visit Malta

Exposure for international tourism boards at Premier League grounds holds immense economic potential, thus a key aim in the alliance between Saint Lucia and Arsenal is to drive the island’s economy through tourism.

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