In a game of inches, Raw Stadia can be the difference

Avatar
Raw Stadia
Image via Shutterstock

Raw Stadia is revolutionising the interaction between players and the pitch. The sports technology company – that focuses on surface–player interactions – uses data and analytics to track and measure the playing surface’s condition.

96 per cent of managers and coaches believe that the playing surface influences athletes’ performance and welfare, but there is no technology tracking it. Raw Stadia has entered the conversation. With some eye-watering team valuations in world football, the question could be asked, why isn’t surface technology being used more? According to business insider Forbes, Premier League champions Manchester City had a team value of 4.25 billion dollars (£3.4B). With clubs spending incredible sums of money on players, Raw Stadia has produced the technology to help protect their player investments by measuring the player’s interaction with the surface, and how the quality of the surface fairs before, during and after matches.

Raw Stadia technology operates with user-friendly testing tools being set up on the playing surface to measure key pitch metrics. The testing hardware analyses and collects relevant agronomical data, and sends it to their platform which can be accessed on a computer or mobile device. The weather station tool allows club groundskeepers to track the microclimate inside the stadium and make decisions on its maintenance through data-driven pitch management.  Raw Stadia technology  can analyse pitch density, electrical conductivity, moisture, PH and infiltration. If you want to go more in-depth, grass height, root depth and and how the pitch is absorbing nutrients are all available to analyse.

Players can also benefit from having the innovation made available to them. The pitch can have a key impact on player performance. Raw Stadia technology can measure and monitor the surface conditions and how players are interacting with the playing surface. The Raw artificial athlete tool paired with the Raw rotational traction tester, allows clubs to keep track of all important metrics and gain a clear understanding of how players interact with the surface. Data can be collected from multiple playing surfaces, such as training grounds and the match day ground, and used to determine the best playing surface based on your training needs. Feedback is provided and reported to the Raw Stadia platform from training drills and matches, and the analytics can help players and medical staff make decisions on the management of players.

The advanced technology may sound overwhelming at first, but it is backed by a team of experts specialising in Grounds Management. The Raw Stadia team is led by award-winning Grounds Manager, Reece Watson, who has over 15 years of experience in the management of playing surfaces. Watson is no stranger to the big stage having worked for Premier League club Arsenal. He managed the playing surface in London on his way to founding Raw Stadia alongside co-founder, Jan Stryckers.

Clubs that introduce the technology can expect support from the Raw Stadia team. Experts will come on-site to provide hands on training and advice on how to use the tools and platform. If clubs decide to pursue the technology, they will have access to remote support where they will be guided on how to analyse recorded data. Currently, the renowned technology is used by some of the biggest football clubs in the world – Liverpool, Tottenham and Leicester City to name a few.

In professional sports, the margin for error is slim, and the difference between losing and winning can come down to an inch. Raw Stadia could be that decisive inch. All in all, clubs will expect to see improvements in their surface quality and player performance. The platform, tools, and support provided by Raw Stadia optimise both the pitch and player performances. Football clubs pay an extravagant amount of money to build their teams each year. Raw Stadia is protection on that investment. By reducing the risk of injury whilst optimising performance, Raw Stadia is already establishing itself in professional football. It seems it is not a matter of if, but when we will see them as a more permanent staple in professional sports.

Previous ArticleNext Article

Spain’s Liga F receives history-making investment into women’s football

Avatar
Image credit: Liga F

The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s football by Gasol16 Ventures and Fortified Partners.

 

Setting the pace

The investment comes as a hugely signficant moment in the history of women’s football not just in Spain, but across Europe.

But, given Spain’s commitment to growing the women’s game in recent years (and the world-beating teams it produces as a result), it is hardly a surprise that Liga F is at the centre of this milestone.

In the 2024-25 season, Liga F distributed AUD 28 million to its clubs, as well as doubling television audiences across two years.

The rate of growth is astounding, and shows no signs of slowing down.

“Women’s football in Spain has made a spectacular leap in recent years: audiences have almost doubled in two seasons, and stadiums are incresingly full,” explained Founder and President of Gasol16 Ventures, Pau Gasol.

“Therefore, this is not a sentimental commitment to women’s sport. It is an investment decision based on data, market trends, and the conviction that women’s football represents a growth opportunity with enormous potential for value creation.”

Thus, Gasol’s motivation reveals much about his own reasons for investing, as well as about the current status of women’s football in Spain.

The landscape does not want, or need, sentimental commitment. It is a financial and sporting powerhouse in its own right, and one which can grow to new heights year-on-year.

 

Securing a successful future

Furthermore, the long-term nature of the deal (set for the next four seasons from the 2026-27 campaign) shows vision and ambition for what the league can become.

“This agreement allows us to look further ahead and equip ourselves with the necessary tools to continue building an increasingly strong, more competitive league with greater capacity to generate value for our clubs,” outlined President of Liga F Beatriz Álvarez Mesa.

“What excites me most about this alliance is not just the investment it brings, but the message it sends: there are people and institutions who believe in the potential of Liga F and want to be part of its growth.”

 

Final thoughts

This is in stark contrast to the current situation of the A League Women in Australia, which PFA Chief Executive Beua Busch described as at a “tipping point”.

The problems remain the same as they were several years ago. Investment, player satisfaction and attendances are well below other major leagues. The key is creating a product which presents the immense value of clubs, players and commercial opportunities.

Because when intentional investment comes, the question stops being ‘who will invest?’ but ‘who wouldn’t?’ .

Juan Mata Commits to Melbourne Victory’s Future with Ownership Stake

Avatar
Image Credit: A-Leagues.com

Melbourne Victory has announced that Spanish football icon Juan Mata has joined the club’s ownership group, marking one of the most significant investment moves by a current international footballer in Australian football history.

The agreement sees Mata acquire an ownership stake in Victory while continuing to weigh up whether he will extend his playing career beyond the 2025/26 A-League Men’s season. The investment is separate from any future playing contract and reflects a long-term commitment to both the club and the wider Australian football landscape.

Should Mata eventually retire from professional football, he will also take on a leadership role by chairing a newly established football committee at Melbourne Victory, helping shape the club’s football operations and strategic direction.

More than another football investment

While former elite players have increasingly entered football ownership around the world, Mata’s decision stands apart because he is investing directly into the club he currently represents.

The move places Melbourne Victory among a growing list of clubs benefiting from investment by globally recognised football figures. However, unlike celebrity ownership groups where players often become passive investors after retirement, Mata is embedding himself within the club while still competing at the highest domestic level.

Commercial terms of the transaction remain confidential, although the investment has been described as a significant long-term minority stake designed to strengthen the partnership between Mata and the club well beyond his playing career.

A vote of confidence in Australian football

Perhaps the most significant aspect of the announcement is what it says about the perception of Australian football internationally.

After arriving in Australia following spells with some of Europe’s biggest clubs, including Manchester United, Chelsea and Valencia, few would have predicted that Mata would choose to invest his own capital into an A-League club.

Instead, the 2010 FIFA World Cup winner has described Australian football as a competition with genuine long-term potential.

“Australian football has a future I genuinely believe in,” Mata said.

“From the moment I arrived at Melbourne Victory, I’ve felt the passion of this club and the potential of the A-Leagues, and I want to be part of building what comes next—not just for a season, but for the long term.”

Mata added that becoming a shareholder represented “the natural next step” after enjoying his first season at Victory.

Rewarding an outstanding first season

The investment follows what has been one of the finest individual campaigns by a marquee player in recent A-League history.

The 38-year-old registered five goals and 13 assists across 25 appearances during the 2025/26 season, earning the Johnny Warren Medal as the league’s best player while also claiming Melbourne Victory’s Player of the Year honours. His performances helped guide Victory back into the Finals Series and demonstrated that his influence extends far beyond his reputation.

Rather than treating Australia as a final destination before retirement, Mata has instead become increasingly involved in shaping the game’s future.

A growing portfolio of sporting investments

Melbourne Victory is not Mata’s first venture into sports ownership.

The Spaniard already holds ownership interests in Major League Soccer expansion club San Diego FC and Formula One outfit Alpine Racing. He has also invested in Mercury/13, the multi-club ownership group focused on developing women’s football globally.

These investments reflect a broader trend among modern footballers who are leveraging their experience and networks beyond their playing careers. For Melbourne Victory, securing someone with Mata’s global football knowledge, commercial experience and international connections represents an opportunity that extends well beyond the pitch.

Landmark moment for Melbourne Victory

Victory Chairman John Dovaston described Mata’s investment as a significant endorsement of both the club and the A-Leagues.

According to Dovaston, Mata is a discerning investor with stakes in elite sporting organisations worldwide, making his decision to back Melbourne Victory a strong signal of confidence in the club’s direction and the league’s future.

Managing Director Caroline Carnegie echoed those sentiments, describing the announcement as “genuinely groundbreaking” and highlighting Mata’s combination of world-class football intelligence, investor mindset and long-term commitment.

A statement beyond Melbourne

Australian football has long sought greater international credibility. Not only through marquee signings, but through meaningful long-term investment.

Mata’s decision represents something arguably more valuable than a headline player signing. By committing financially to Melbourne Victory, he is effectively betting on the future growth of both the club and the A-Leagues.

At a time when Australian football continues to pursue increased investment, stronger governance and greater global relevance, having one of the game’s most respected figures choose to become an owner may ultimately prove to be one of the competition’s most powerful endorsements.

Most Popular Topics

Editor Picks

Send this to a friend