Sydney FC secure major partnership with Carma

Sydney FC

Sydney FC have announced a new one-year major partnership Carma, an Australian online used car platform.

Carma is a fully digital used car platform, headquartered in Sydney, which offers a large range of quality pre-owned vehicles at fixed prices, delivered to the home.

The agreement, which will see Carma feature on the back of the Sky Blues’ Men’s and Women’s shorts, further adds to the positivity around Sydney FC as they return to the new Allianz Stadium this season with another addition to the Sky Blues’ strong corporate family.

“Carma is a new, exciting and innovative business based and operated in Sydney and we are delighted to be showcasing their successful brand,” Chief Executive Officer Adam Santo said in a statement.

“In less than a year Carma has positively disrupted the used car market and is revolutionising used car sales in Australia.

“Much like ourselves they pride themselves on innovative and best-in-class service, and have a strong growth and expansion vision for their brand.

“We are looking forward to working with them and I hope this will be the beginning of a long and successful major partnership.”

Like the Sky Blues, Carma is founded in Sydney and is currently exclusive to the Sydney market but looking to expand.

Co-founder and Chief Commercial Officer Yosuke Hall believes the Sky Blues are perfect major partners.

“Carma is proud to partner with Sydney FC as the Official Used Car Dealership Partner, Premium & Major Club Partner and Official Shorts Partner for both the Men’s and Women’s A-League teams in the 2022-23 season,” he said via press release.

“The family-oriented spirit of the Sky Blues really resonates with our values and Carma’s commitment to bringing trust and ease back into buying a used car for Australian families.

“We’re both building world-class teams, establishing ourselves as leaders in our fields, and ultimately creating a great experience for the people that come to us.

“We’ve had a glimpse inside the new Allianz Stadium which is fantastic, and we can’t wait to share in experiencing Sydney FC’s first season back at their new home.”

The deal includes a bespoke digital content series and match day branding during the Isuzu-UTE and Liberty A-League 2022-23 seasons.

The Sky Blues begin their season on Saturday October 8 against Melbourne Victory at the new Allianz Stadium with a 7:45pm kick off.

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Peter Kokotis: South Melbourne Was Never Built to Finish Second

South Melbourne football director, Peter Kokotis, has just one complaint following the club’s historic Australia Cup triumph last Saturday: that the team he has played a primary role in building may not have had due time to take it all in.

As those players – just a week on from becoming the first semi-professionals to win the national Cup – headed to Sydney for their next assignment, Kokotis took a rare moment to himself. Remaining in Melbourne, he reflected on what the achievement meant to the club he started supporting as an eight-year old in 1979, his uncle earlier a signatory to their 1959 establishment.

‘As was common with a lot of young Greek boys, our fathers were of a different generation. My father was in the hospitality industry, always working nights. So that two, three hours with him every second Sunday was gold to me. It was my time with dad,’ Kokotis told Soccerscene Unfiltered.

‘Once we dropped to the State League in 2005 some of us stayed, but a lot left or didn’t come at all, or went off to Melbourne Victory. We went from an NSL powerhouse to a club struggling to compete.

‘The last seven days [as we spoke] haven’t been normal. It’s been an incredible outpouring of emotion, gratitude from all over the community with people reaching out. It’s been really refreshing and lovely to listen to people’s stories of how it’s impacted them.’

From the gloom, South Melbourne now finds itself in its strongest position of the post-NSL era. Once a FIFA-licensed player agent, Kokotis has served as South’s general manager, a board member, and the past two seasons as senior football director – an immense task, given the relentless schedule the club is undertaking.

Off-field, they’re banging at the gates for an A-League license, a status they’ve been denied numerous times over the past 20 years. This time does feel different; with the A-League stagnating and South packing the stands on Cup final night, their top-flight exclusion looks ever-more incongruous with the broader health of the game.

While their preparedness to step up can’t just hinge on a result here or there, Kokotis is aware their on-field showings do supplement their attractiveness as a proposition – significantly.

‘We are evolving as a club, and there are many things we do outside of the senior team that are about cultural connection, the wider community. We’re not just a team that cares about trophies and silverware,’ he says.

‘But South is not a club built on coming second… and [winning] is my area. I feel the responsibility, the legacy and the history of the club, and all the success and great people that have come before us.

‘I feel obligated to maintain the machine and keep it going. This time is unique with what’s going on in the football landscape, and success now is very important.’

Catch the full chat with Peter Kokotis on Soccerscene Unfiltered: from helping Brazilian flair reach Australia and backing the unfancied Sinisa Cohadzic, to the top-down versus bottom-up growth debate, and plenty more…

Shepparton Cup – Victoria’s biggest junior football tournament – set for 2026 edition

Victoria’s largest junior football tournament is set to kick off in style as the Shepparton Cup returns for 2026. With age groups from under-sevens through to under-17s, the Shepparton Cup welcomes players of all genders and abilities as the perfect way to end the 2026 club season.

The tournament kicks off on the 23rd of October with an Olympic-style opening ceremony. The 2025 edition saw 385 teams and 4,600 players take to the pitch across both Liga and Copa Divisions. The Liga Division is for grassroots teams of all abilities who want a fun competitive experience; the Liga Division is for NPL and state league teams who will compete in a competitive carnival.

Rolando Navas, Managing Director of Sports Group Melbourne, says the tournament is not only beneficial for young players but also for the community of Shepparton.

“The Shepparton Cup is a great opportunity for families and the wider Shepparton community to embrace the regional community and provide a platform for young players to participate and experience a competitive and fun three day festival of football.”

The 2026 Shepparton Cup will be held from 23rd to 25th October 2026 at Shepparton Sports City. For more information about the Shepparton Cup, click the link here.

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