Western United lands inaugural women’s front-of-shirt sponsor

Western United

The leading technology provider in the country for office solutions, Sharp Extensive IT, has collaborated with Western United as it becomes the club’s first-ever front-of-shirt sponsor for the Liberty A-League women’s team.

The historical partnership will see the technology giant appearing on the front of the home jersey for the 2022/23 season while the sister company EIT Solutions will appear on the away jersey.

Both organisations are emerging technology experts as well as specialising in digital transformation. The EIT Group is backed with 20 years of knowledge with highly skilled specialists and is also the nation’s frontrunner for companies in managed IT services, office multi-function printers and digital solutions.

By being the club’s platinum and technology partner, both brandings of Sharp EIT and EIT Solutions will also feature on the social media platforms while also engaging in multiple extra initiatives and opportunities.

Sharp EIT make it easy and seamless for businesses to buy, rent or lease a printer for their respective companies. The staff offer knowledgeable advice and guidance for print management services, while the sales representative help their clients pick and choose the most suitable for their business needs.

Digital signage provides every necessity that all sorts of businesses require to suit their operating times.

Western United General Manager of Commercial, Chris Speldewinde, said via press release:

“The brand alignment is so strong between our two organisations. The diversity in product range and support from Sharp Extensive IT is, literally, extensive, as we grow as a Club, we are looking forward to working with Sharp Extensive IT and EIT Solutions in state-of-the-art technology within the administration, football and the stadium precinct.”

Managing Director of EIT Solutions and Sharp EIT, Mario Bernatovic added via press release:

“The EIT group is already involved in supporting some of the biggest sporting clubs and organisations in the country and the move to partner with Western United FC is a welcomed one as we show our support for women in sport and expand our service to provide more comprehensive support to Victorian businesses.”

For more information on Sharp EIT, click here.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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