French Ligue 1 side RC Lens and sustainable electrification company Nexans are extending and expanding their collaboration – in a deal that will undoubtedly bring positives to both parties.
Nexans is a leading electrification company based in Paris that design and manufacture cable systems and services. Nexans have been providing the planet with electricity for over 120 years and are committed to do the same now and in the future.
Nexans pride themselves on providing the best service available for their many clients and are committed to delivering a sustainable energy future.
They are deeply associated in the Hauts de France region where the city of Lens is located. The company have been rooted to this area since 1929. Not only are RC Lens and Nexans from the same geographical area, but both companies share the same set of values and beliefs such as team spirit and commitment. This alignment in values between RC Lens and Nexans makes for a perfect partnership.
Philippe Demarez, director of the Nexans plant in Lens, further highlighted this point in a press release.
‘’The same values of commitment and team spirit drive Nexans employees and the RC Lens teams, so it is perfectly natural to continue the partnership between these two leading regional figures,’’ Demarez said.
This new deal is set to benefit Nexans greatly. During the 2023-2025 football seasons Nexans will be visible at the Bollaert-Delelis stadium (RC Lens home stadium) on matchdays. There will be advertisements on the boards pitch side, visible to both the fans in the stadium and to television audiences.
Also, Nexans will appear on RC Lens’ digital communication. In addition, the Nexans logo will be appear on the front left side of RC Lens’ matchday playing shirt. Ligue 1 is one of the most watched and popular football league in the world; meaning that millions of fans will be exposed to Nexans.
At the time of writing, RC Lens are sitting in third position in Ligue 1. If they can maintain that position or better it, this would result in RC Lens qualifying for the UEFA Champions League for next season. This could greatly benefit Nexans, as the UEFA Champions League is the biggest and most watched European club football competition. This would result in even greater public exposure for Nexans via their deal with RC Lens.
This deal gives RC Lens another source of revenue which is vital to being able to constantly compete at the top of the Ligue 1 table and to be a successfully ran club. The partnership extension between RC Lens and Nexans is set to be a successful one.
