Wyscout a pioneer for analysis and insights

Wyscout

Founded from Genoa in 2004, Wyscout is an international platform based in Italy which specialises in football scouting, transfer dynamics, and match analysis – regarded as one of the most used technological services in football.

Matteo Campodonico, a co-founder of Wyscout, is a former amateur footballer in Italy and upon early retirement was inspired by his playing days and his coach’s methodology. Along with Simone Falzetti, they brought Wyscout to life.

Initially, along with their colleague Piermaria, they started with filming and editing local matches – with the emergence of DVD softwares in 2004, they turned their hobby into an international business platform. Wyscout was started with the purpose to provide a set of innovative technological products for video data editing along with information on players, competition, matches, and plenty more. Through these products, football organisations are able to have an advanced view of athletes’ performances, trends of play, strategy, and more.

Since 2004, they have been pioneers in providing video analysis tools and digital databases for football operations and have aided coaches, teams, and players in their performance as well as in dealing with the football world.

Wyscout possesses one of the widest football video archives in the world, ensuring they have the most advanced information on football matches, players, teams, and competitions. This extends to major European leagues such as Premier League, Bundesliga, Ligue 1, La Liga, and Serie A, through to various youth competitions. Across the globe, more than 250 football completions are analysed. Over 200 football games are uploaded every week and Wyscout analysts segment the match data into thousands of short and easy-to-find video clips. Professional reports, rankings, searching tolls, and other advanced statistics enable football organisations to track and measure every detail.

Wyscout’s services include providing information, statistics needed to organise the day-to-day operations. Performance Analysts can measure and analyse players’ development, while heads of scouting can build travel schedules for scouts across the globe with the help of Wyscout data. Football organisations can monitor and plan to optimise their performance.

Wyscout data enables clubs to analyse opponents and individual matchups along with, managing events and enhancing the capabilities of technical teams. Advanced search situated on Wyscout’s innovative database after analysing a large amount of data in a few quick seconds offers over 100 filters to find the right player.

WyscoutThrough Wyscout data, clubs can use this for websites and social media to create content based on stats of any player, team, and coach’s performance. Integration of communication mechanisms, along with developing technical skills, is made easier by the constant update of data after every match. Coaches and video analysis teams are able to share videos, data, stats, etc with all technical staff within the football club ensuring, efficiency and alignment of the club’s vision for future outcomes. Adjusting and comparing numbers and videos at any time during the season ensures accurate analysis for any occasion to micro-manage players’ performance and work with them to develop it.

Wyscout allows football clubs to process travel schedules, policies, agendas, medical exams, training, diet programs, etc and can be integrated into internal software to improve efficiency. Scouting networks have access to high-quality analysed data of over 450,000 football players and over 220,000 catalogued games. Wyscout’s range of products aids clubs and football federations to create one digital database for videos, stats, and player/competition/match information.

Federations and clubs in minor footballing countries can create private archives to store statistics and other data, ensuring the development of technical elements of any minor/youth tournament and league across the globe. This provides custom resources for referee federations to improve adaptability and preparedness to games along with promoting and managing player portfolios to push clubs and federations to build a good network list.

Wyscout’s talent centre products are designed to collect data of under 21 players who have played in the first team for at least 20% of total minutes in the current season. This provides clubs and organisations to scroll through lists of debutants and analyse reports from the best youth and be able to discover the best young talents in the world – along with browsing global talents by filtering values like geographical region, birth date, market value, minutes, and matches played and plenty more.

Overall Wyscout is intuitive, smart, easy, and has evolved since its inception in 2004 to enhance the performances of the teams, day by day. Wyscout has an established structure and stands on the pillars of innovation and technology.

Over its course, Wyscout has become the reference point of football professionals and emerged as an enormous digital footballing database that has contributed massively to the globalisation of football.

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

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