Serie A side Udinese Calcio and Bluenergy Group have announced that the club’s stadium would be known as Bluenergy Stadium for the next five years.
The Udine-based venue, Italy’s second club-owned stadium after Juventus’ home ground, has established a benchmark among European stadiums while pursuing the unique notion of a football stadium that is open seven days a week.
Bluenergy, the multi-utility firm located in Friuli-Venezia Giulia and Udinese, is also announcing the establishment of joint initiatives dedicated to the local region’s environment, people, and economy as their collaboration gets closer. Udinese Calcio, who has flown the Friuli banner across the world for many years, sees their conscience and values represented in Bluenergy’s ownership and administration.
The club’s relationship with the multi-utility corporation, which began in 2018, has already yielded remarkable results in the battle against climate change. Udinese has been named the most sustainable club in Serie A by the Brand Finance Football Sustainability Index 2023, a classification based on ESG factors that has also placed the club in fourth position globally. This was made possible by Bluenergy’s energy efficiency improvements and green electricity, which resulted in a CO2 savings of 4,850.64 tonnes.
Bluenergy have been engaging in sustainable measures for several years and this has seen the company receive prestigious awards such as Sustainability Leader 2023.
“This long-standing partnership and the rebranding of the stadium are based on common foundations which we’ve shared since day one,” Gianfranco Curti, founder of Bluenergy Group, stated via press release.
“Bluenergy and Udinese are two fantastic exponents of Friuli-Venezia Giulia. Both institutions have contributed greatly to the history of this region and are now preparing to continue the march towards a sustainable future with low environmental impact. Bluenergy were founded here and the company have since grown to encompass all of northern Italy.”
Bluenergy Group CEO Alberta Gervasio echoed those thoughts, adding via press release:
”Today marks the beginning of a new chapter in the history of this region’s iconic stadium. The Bluenergy Stadium is a modern and multifunctional structure, designed to be a meeting point for athletes, families, companies and the community in general. We’ve been working with Udinese for a long time and now we’ve decided to further our commitment.”
BluenergyGroup and Udinese Calcio collaborated on the design of the Bluenergy Stadium logo. The font matches Bluenergy’s regular typeface, and the design references the stadium’s diamond shape. As a result, a new, clear, and distinct identity has emerged.
