Federation University join Melbourne City to meet long-term aspirations

Federation University Australia and Melbourne City

Melbourne City FC has established a new long-term agreement with Federation University Australia as its Official Tertiary Education Partner.

With a campus in Berwick, Victoria’s top regional university proudly serves the South East Melbourne community, and it also has sites in Ballarat, Gippsland, and the Wimmera.

This allows Melbourne City to branch out into other areas of Victoria and promote their club in these areas, potentially attracting new fans to the club.

This new collaboration will deepen Federation University’s relationships with the region while also providing interesting new chances for students to complete work placements in fields like as business, communications, information technology, and exercise and sport science.

Federation University’s emblem will appear on the back of City’s A-League Women’s playing shorts as part of the long-term arrangement.

Federation University’s primary goal is to improve lives and communities. Federation institution has been named the number one institution in Australia for first-in-family enrolments since 2018, with an emphasis on increasing fairness and access to education.

Professor Duncan Bentley, Vice-Chancellor and President of Federation University Australia, spoke on the partnership.

“Federation University has a proud history of supporting sport and the benefits it brings to our communities, and we are excited to commence our partnership with Melbourne City FC.”, he stated via press release.

“The Matildas recent tilt for World Cup glory captivated the entire nation and through this partnership, we hope to share our expertise in a variety of disciplines that will help develop the next generation of football stars.”

Melbourne City FC CEO Brad Rowse echoed those sentiments:

“It’s a significant partnership for the South East Melbourne community and we’re really excited by the new opportunities we will be able to provide for students across the region to get a taste of working in an elite sporting environment,” he added via media release.

“After having 10 players from the Matildas history-making World Cup squad spend time here at Melbourne City, an investment like this into our Women’s program ensures we can continue to be the prime destination in the country for young talent to develop their craft. 

“We look forward to working together with Federation University for many years ahead to continue to deepen our ties with the South East Melbourne region and also support the rapid growth of Women’s football in Australia post-World Cup.” 

Melbourne City kick off their A-League Men season at home this Saturday October 21 where they will face Western United.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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