LAFC and BMO confirmed an expansion of their multi-year partnership, unveiling BMO as the Club’s “Official Jersey Sponsor” on the 2024 primary and secondary jersey.
BMO currently have a fantastic relationship with LAFC and the community with the national bank firm being the Official Bank of LAFC as well as the naming rights to the team’s home stadium, named BMO Stadium right in the heart of Los Angeles.
According to the club, the new LAFC 2024 primary jersey represents strength, craftsmanship, and attention to detail.
It features a minimalist look with gold pinstripes on LAFC’s primary black home colour. BMO will be front and centre on both jerseys in gold to match the club’s colour scheme and jersey aesthetic.
BMO Financial Group is a large national bank in North America that has served customers for over 200 years. The team of highly engaged employees provide personal and commercial banking, wealth management, global markets and investment banking products and services to 13 million customers across Canada, the United States, and in select markets globally.
BMO Chief Marketing Officer Catherine Roche expanded on the company’s drive to improve the sport in the local area and continue their great deal with LAFC.
“As The Bank of Soccer, BMO is excited to expand this wonderful partnership with LAFC, which further strengthens our commitment to growing the game of soccer across North America,” she said in a BMO statement.
“This not only reflects our passion for soccer but also underscores our support of the Los Angeles community. Together, we’re crafting a blueprint for community empowerment, leveraging the power of sport to make progress for a thriving economy, sustainable future, and inclusive society. We look forward to supporting LAFC and its fans this season and beyond.”
LAFC Co-President & CBO Larry Freedman expressed a similar excitement to this deal.
“From the beginning, this has always been an incredible partnership that has united two organizations with a shared vision and commitment to what it means to be a force for good in our community,” he added in an LAFC press release.
“We are so excited to expand and strengthen this special relationship as we work together to grow the game in Los Angeles and beyond.”
BMO has been a major contributor to the MLS and North American football for many years, with over a decade of experience partnering with other MLS teams including Toronto FC, CF Montréal, and Vancouver Whitecaps FC. BMO has also invested over C$25 million ($28.3mil AUD) to engage, develop and cultivate youth soccer at every level of competition across Canada since 2005, supporting over one million youth athletes in the sport.
Both parties share the same values and have very similar cultures when it comes to developing the sport and MLS in North America which should see significant progress in this sector.
Through multiple partnerships, both BMO and LAFC are quickly working towards becoming a powerhouse of their own as they try to conquer the huge Los Angeles entertainment and sports market.
