How the NPL can learn off the USL’s content deal with Footballco

The United Soccer League (USL) has launched a strategic content partnership with Footballco, a football media company, being designated as an “Official Content Partner of the USL.”

The company will showcase the league, which is the football pyramid separate to the franchised MLS in the US, through existing fan and player-led video content formats, original creatives, features and news.

Goal and Mundial will focus on the men’s divisions, while Indivisa will work on the soon-to-be-launched USL Super League and USL W League with a more lifestyle and community-led approach to its content.

Footballco is strategically aiming to expand in the US, with the next Men’s World Cup and Olympics taking place there, and a bid for the next Women’s World Cup possibly adding that to the mix.

USL Chief Marketing Officer Greg Lalas discussed the importance of fast-tracking the USL’s growth with the sport becoming more popular.

“The USL is the heartbeat of American soccer, and we are thrilled to partner with Footballco to help bring the story of our leagues and our clubs to new fans around the world,” Lalas explained in a USL released statement.

“Brands like Goal, Mundial, and Indivisa are massively influential in the global soccer community, and as we look to extend our reach both domestically and internationally, we were excited about the opportunity Footballco presents.

“Likewise, we look forward to supporting Footballco’s strategic expansion in the U.S. This really is a match made in soccer heaven.”

Jason Wagenheim, Footballco’s CEO, North America discussed the potential this deal has for both companies.

“The USL is among the most exciting soccer leagues in the United States. As we expand our U.S. footprint, we look forward to connecting at an entirely new level with the clubs, players and fans at the heart of the USL,” Wagenheim added in a statement.

“Our reporting goes beyond just news and scores to cover the intersection of soccer and lifestyle, and there’s a huge opportunity to put the USL at the centre of that storytelling – something we know our audience craves.”

There are a lot of similarities between the NPL and USL in terms of its place in the football pyramid of its respective country and attendance numbers, and whilst the funding is different, it begs the question, should the standard of NPL content be higher from the state federations and clubs?

NPL1 matches are currently being streamed on YouTube under the NPL.TV channel, with every game live and with commentary. There have been known issues in recent years with NPL.TV streaming on the now administrated Cluch TV and the absence of live games since had affected the pyramid.

After a return to YouTube in 2024, it’s good to see a healthy audience watching games live on a big platform but fan and club driven content is still so scarce.

Akin to the partnership between USL and Footballco, Australia’s state federations need to do more with website and social media content. Among all of the divisions in each state, there is plenty of opportunity for behind-the-scenes access, stadium news and promotion of big matches including derbies to draw interest to YouTube live streams.

The forward-thinking approach of the USL has provided the NPL with a good blueprint to expand the lower leagues and Australian Football pyramid.

It’s simple, providing the vast array of NPL fans with league-focused social media content on a popular social media channel like the state federation accounts and actively promote any signings, big club news or upcoming matches that fans could attend or watch on NPL.TV.

A lot of these suggestions aren’t particularly out of budget for the NPL, but rather are more of an effort-driven focus that can have a big impact on attendance, viewership and publicity.

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Tasmania’s State Budget Commits $350,000 to Football Facility Planning as $80 million Home of Football Moves Closer to Reality

The Tasmanian State Government has committed $350,000 in seed funding for the next stage of planning for Football Tasmania‘s proposed Home of Football, moving the state’s most significant football infrastructure project closer to construction and signalling political recognition that demand for rectangular facilities in Tasmania has outgrown what currently exists.

The funding, confirmed in the 2026-27 State Budget handed down last week, sits within an almost $200 million investment in sport and recreation across the budget and forward estimates: a package the government describes as designed to improve access and participation for Tasmanians of all ages. The football allocation is listed alongside a $25 million community sporting infrastructure commitment at Kingborough, $12.5 million for new multipurpose indoor sporting courts at New Town Bay, and $8 million for the Domain Tennis Centre redevelopment.

Football Tasmania CEO Tony Pignata OAM welcomed the commitment as an acknowledgement of the structural gap between participation numbers and available infrastructure, particularly in the state’s south.

“The State Government’s delivery on this commitment shows us that they understand that demand outstrips supply for rectangular facilities in the state,” Pignata said. “If we are to continue to grow and develop future Matildas and Socceroos, we need to invest in the infrastructure our game so desperately needs.”

The proposed $80 million facility would include six full-sized pitches, three synthetic and three turf, alongside four five-a-side pitches, modern changerooms for both men and women, and dedicated training facilities. The design is intended to serve every level of the game simultaneously, from grassroots junior competitions through to national-level tournaments.

From grassroots to A-League ambitions

Football Tasmania has framed the facility’s purpose across a deliberately wide range of uses. At the community end, it would provide a permanent home for junior games and regional tournaments that currently compete for limited rectangular ground availability across the state. At the elite end, it would create the capacity to host national competitions including the Emerging Matildas and Emerging Socceroos Championships, flagship state competitions such as the Statewide Cup finals, and potentially, in time, an A-League team.

That last ambition is the most significant and the most distant. Pignata was measured but direct in raising it, situating a Tasmanian A-League club alongside the NBL’s Jackjumpers, the WNBL’s Jewels and the AFL’s Devils as part of the state’s emerging identity as a home for national sporting competition.

“One day down the track, we anticipate this would become home to our very own A-League team, so that we take our rightful place in the nation’s elite competition,” he said.

The pathway from planning funding to A-League admission is long and would require sustained political and commercial support well beyond the current commitment. But the logic is consistent with how football infrastructure investment has worked elsewhere in Australia. The facility comes first, and the competitive pathway follows. Without a purpose-built ground that meets the standards required for elite competition, the conversation about an A-League team cannot begin in earnest.

The equity dimension

The inclusion of modern women’s and men’s changerooms in the facility’s design carries more weight than it might appear. Community and semi-professional football facilities across Australia have historically been built to male standards, with women’s changerooms added as afterthoughts or not included at all. That inadequacy has been consistently identified as a barrier to female participation and to the hosting of women’s competitions at venues that cannot accommodate them properly.

A purpose-built facility that treats women’s infrastructure as a design requirement rather than a retrofit positions the Home of Football to serve the growth of women’s football in Tasmania in a way that existing facilities cannot. The state recorded 41,395 registered football participants in 2025, a number that has been growing and that the current rectangular facility stock was not built to support at this scale.

Additionally, the government’s Ticket to Play program, which provides eligible children with two vouchers worth up to $100 each for sporting participation, and the Ticket to Wellbeing program offering $100 vouchers to eligible seniors, represent indirect but meaningful support for football participation across the state’s communities.

Pignata also acknowledged outgoing Football Tasmania President Bob Gordon, who he said had dedicated almost a decade to the organisation and had been instrumental in lobbying for this and other facilities across the state.

The $350,000 planning commitment is a beginning. The $80 million facility it is intended to progress remains subject to further government investment and development approval.

FCA to Host Exclusive Two-Part Goalscoring Workshop Series with Dr Ron Smith

One of Australian football’s most respected coaching minds shares decades of research ahead of the FIFA Men’s World Cup.

Football Coaches Australia (FCA) has announced an exclusive two-part coach education series featuring renowned coach educator and football analyst Dr Ron Smith, offering coaches a rare opportunity to explore the evolving science of goalscoring through the lens of one of Australia’s most influential football thinkers.

The online workshops, scheduled for June 1 and June 8, will examine the historical development, modern trends and future direction of goalscoring in football, drawing on extensive research that formed the foundation of Dr Smith’s doctoral studies.

For FCA, the sessions represent the culmination of more than a year of planning and provide a timely opportunity for coaches to deepen their understanding of attacking play ahead of the FIFA Men’s World Cup.

“Ron’s work on goalscoring has been years in the making and continues to evolve,” FCA President Ian Greener said.

“We felt there was no better time to bring this knowledge to the coaching community than in the lead-up to the World Cup, when coaches around the world will be analysing the game’s best teams and players.”

Across the two sessions, Dr Smith will present findings from his extensive research into goalscoring patterns and trends, examining how the game has changed over time and what coaches can learn from football’s biggest tournaments.

Topics covered throughout the series will include:

  • Historical analysis of goalscoring trends
  • How goalscoring has evolved in the modern game
  • Key patterns identified through Dr Smith’s research
  • Scoring trends across the last six FIFA Men’s World Cups
  • Comparisons between men’s and women’s World Cup tournaments
  • The role of pressing, transition moments and direct play in creating goals
  • Practical coaching implications for improving attacking performance

The two-part structure has been intentionally designed to build upon itself. Session One will focus on the evidence, data and research underpinning Dr Smith’s findings, while Session Two will explore the practical applications and coaching interventions that can emerge from that analysis.

Football Australia has accredited both workshops with one Continuing Professional Development (CPD) hour each, allowing coaches to earn two CPD hours by attending both sessions.

Dr Smith’s coaching and coach education credentials span decades. He has worked extensively with Football Australia, the Australian Institute of Sport and the Socceroos, while also holding coaching roles internationally in Iceland and Malaysia, as well as within the A-League.

His contributions to coach development have helped shape generations of Australian coaches, making this series a valuable opportunity for coaches across all levels of the game.

Event Details

History and Future of Goalscoring – Session One
Date: Monday, June 1, 2026
Time: 7:30pm AEST
Format: Online
CPD: 1 Football Australia-accredited CPD hour

Following the completion of the FIFA Men’s World Cup, FCA is also planning a special panel discussion featuring leading Australian and international coaching voices to analyse the key tactical developments, trends and lessons emerging from the tournament.

Further details regarding that event are expected to be released later this year.

FCA members can attend the workshops free of charge, while guest registrations are available through Eventbrite.

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