Capital Football continue with Capital Trophies and Sportswear

Capital Football are continuing their long-established partnership with Capital Trophies & Sportswear to offer member clubs benefits from the sport trophy, awards and medal company.

After releasing a 2024 Request for Tender (RFT) regarding a trophy and award sponsor, Capital Trophies & Sportswear have stepped up to supply the federation’s many leagues and participants with a quality product.

Capital Football have over 16,000 football players across different age levels and over 35,000 participants, highlighting the importance of securing this partnership at the start of the 2024 season.

As a result of the partnership, Capital Trophies & Sportswear will be offering all Capital Football affiliated organisations and clubs a 15% discount off Capital Trophies & Sportswear on all trophy and medal orders for the term of the agreement.

In addition, Capital Trophies & Sportswear will become naming rights holders for all Masters League competitions in the Capital Football competitions with the division being named the Capital Trophies Masters League.

Capital Trophies and Sportswear is a local business based in the ACT that has been running for over thirty years supplying high quality trophies, awards and medal designs for sporting clubs in the region.

Their commitment to excellence has been demonstrated through their involvement with Summernats, Cricket ACT, Hockey ACT, Basketball ACT, Capital Athletics as well as on a local level with Capital Football affiliated clubs such as Gungahlin United, Majura, O’Connor Knights, Belnorth and Belconnen United.

Capital Football CEO Samantha Farrow commented on the new partnership and what it means for the federation in the future.

“We are delighted to have secured this partnership with Capital Trophies & Sportswear,” she said in a statement.

“Like ourselves, Capital Trophies & Sportswear is well known locally and has been a supplier of trophies and awards to our organisation, and to Canberra United, for a number of years. Their products are top-class, and their service is unrivalled, and we are looking forward to working with them.”

Upholding the highest standards in craftsmanship, Capital Trophies & Sportswear are committed to delivering products that reflect prestige and durability.

This is fantastic news for Capital Football who add to their growing corporate partnership portfolio and do so with a trusted, local business that has had a successful history with Capital Football’s affiliated clubs at other levels.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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