PFA and ST. ALi Coffee Roasters agree to collaborate

Avatar
Image credit: PxHere website

Professional Footballers Australia (PFA) has collaborated with ST. ALi Coffee Roasters, who will become their premium coffee provider and also supply branded merchandise to Australia’s professional footballers.

ST. ALi was founded in 2005 and is one of the pioneers in specialty coffee in Melbourne. They have taken pride in their relationships with farmers, in-house roasting and coffee brewing, while also collaborating with local and international businesses such as Mercedes and Koko Black.

Originally starting in Melbourne’s South, ST. ALi coffee has been used by many cafes and restaurants all across Australia and also has a sister location in Jakarta.

They have already provided coffee at a Delegates conference for female players in Melbourne and players within Australia’s national teams.

The PFA and ST. ALi Coffee Roasters will work together on content projects featuring players from Australia and New Zealand and consider brand ambassador roles for PFA members.

PFA Co-Chief Executive, Kathryn Gill, voiced her excitement about partnering up with the local coffee provider:

“We are excited to welcome ST. ALi to the PFA family. Our members love their coffee, which is a big part of a footballers’ daily routine. Off the pitch, and when players meet with us to discuss their careers and the Australian football industry, ST. ALi is what fuels those important conversations,” she said via PFA media release.

PFA Vice President, Lydia Williams, spoke about how this partnership will benefit both players and PFA staff:

“Most athletes crave a good caffeine kick as part of their daily ritual, as we often have long days and demanding training schedules. For the players and PFA staff living in Melbourne, the coffee capital of the world, we are super thankful for ST. ALi for partnering with us and keeping us stocked up with delicious coffee,” she said via PFA media release.

ST. ALi CEO, Lachlan Ward commented about expanding its partnerships into the footballing landscape:

“We are thrilled to partner with the PFA and support Australia’s professional footballers. At ST. ALi, we believe in the power of community and bringing people together over a great cup of coffee. We know how much the players value their coffee, and it’s a privilege to support their dedication and performance both on and off the field,” he said via PFA media release.

For more information about ST. ALi, visit their website stali.com.au.

Previous ArticleNext Article

Project ACL: The initiative leading the way on injury research

Avatar
Image credit: FiledIMAGE / Shutterstock.com

Launched in 2024, the research project recently welcomed two US-based organisations: the National Women’s Soccer League Players Association (NWSLPA) and National Women’s Soccer League (NWSL).

 

About Project ACL

Led by FIFPRO, PFA England, Nike and Leeds Beckett University, Project ACL aims to research ACL injuries and understand more about multifactorial risk factors.

After piloting in England’s Women’s Super League (WSL), Project ACL will expand to the NWSL in the US, reflecting the global importance of the project’s research and outcome.

“We are incredibly excited to bring the NWSLPA and NWSL to Project ACL,” said Director of Women’s Football at FIFPRO, Dr. Alex Culvin, via official press release.

“Overall, we believe that player-centricity and collaboration with key stakeholders are central to establishing meaningful change in the soccer ecosystem and that players, competition organisers and stakeholdersaround the world will benefit from Project ACL’s outputs and outcomes.”

Interviews with over 30 players and team surveys across all 12 WSL clubs provided the project’s research team with valuable information about current prevention strategies and available resources.

Furthermore, the project tracks player workload and busy schedule periods during the season through the FIFPRO Player Workload Monitoring tool, therefore gaining insights into the link between scheduling and injury risks.

 

Looking to the data

Project ACL’s partnerships with the WSL – and now the NWSL – are immensely valuable for the future of player welfare in women’s football.

Although ACL injuries affect both male and female athletes, they are twice as likely to occur in women than men. However, according to the NWSL, as little as 8% of sports science research focuses on female athletes.

In Australia, several CommBank Matildas suffered ACL injuries in recent years: Sam Kerr was sidelined from January 2024 to September 2025, Ellie Carpenter for 8 months after suffering the injury while playing for Olympique Lyonnais, and Holly McNamara came back from three ACL’s aged 15, 18 and 20.

And this is just the tip of the iceberg. The 2025/26 ALW season saw several ACL incidents, including four in just two weeks.

 

Research, prevent, protect

Injury prevention and research are vital to sport – whether professional or amateur.

But when the numbers are so shocking – and incidents are so common – governing bodies must remember that player welfare comes above all else. Research can inform prevention strategies. Prevention means players can enjoy the game they love.

The work of Project ACL, continuing until 2027, will hopefully protect countless players across women’s football from suffering long-term or recurring injuries.

South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

Avatar
Image Credit: SCFC

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

Most Popular Topics

Editor Picks

Send this to a friend