FIFA to help stream Homeless World Cup as part of agreement

FIFA has signed a memorandum of understanding (MoU) to support the Homeless World Cup Foundation (HWCF) in supplying materials and streaming upcoming tournaments.

The HWCF organises the annual Homeless World Cup men’s and women’s tournaments aimed to support and inspire homeless people to change their lives through the world of football.

The tournament also tries to change people’s perceptions and attitudes towards people who are experiencing homelessness and this year’s edition will take place in Seoul, South Korea, which will be the first time the event will be hosted in Asia.

As part of the MoU, the HWCF and FIFA have agreed to broadcast the event jointly on FIFA’s streaming service, FIFA+, while also providing equipment and materials for the tournament, including medals and trophies.

In addition, FIFA and HWCF will also be looking into co-branding opportunities, involving pitch-side content and using various social media platforms to endorse the tournament.

FIFA President, Gianni Infantino, expressed his excitement about teaming up with the HWCF and supporting the Homeless World Cup:

“I am delighted that FIFA will be supporting this wonderful tournament and to be partnering with the Homeless World Cup Foundation,” he said in a media release.

“The Homeless World Cup is a perfect example of how football can bring people together to challenge existing social perceptions and improve people’s lives.

“FIFA is excited to contribute, because we share the view of the Homeless World Cup Foundation that football is a force for good, and starting from the upcoming edition in Seoul, FIFA will contribute in ensuring that this tournament continues to make a real impact that supports homeless people all across the world,” he said.

Homeless World Cup President, Mel Young, added about signing the agreement with FIFA:

“We are delighted to sign a partnership agreement today with FIFA which will greatly enhance the delivery of the Seoul 2024 Homeless World Cup,” he said via a media release.

“The purpose of the Homeless World Cup is to use football as a way of ending homelessness and 1.2 million people have benefited from the initiative since it was born in 2003.

“Sport has real power, and we have proved that it can be a force for good. FIFA is committed to supporting those in need so a partnership between the Homeless World Cup and FIFA is natural. Longer term the impact will be very significant.”

Out of the 49 Homeless World Cup Member Countries, Australia will compete in the men’s competition of the Homeless World Cup.

The “Street Socceroos” were formed by The Big Issue Australia, an independent, not-for-profit organisation dedicated to supporting and creating work opportunities for people experiencing homelessness, marginalisation and disadvantage.

The team is selected through one of The Big Issue’s initiatives called the Community Street Soccer Program which operates in 25 locations across the country.

Street Soccer promotes social inclusion and positive health outcomes for players while providing a safe and welcoming environment for those participating.

In 2008, the Homeless World Cup was hosted in Melbourne which brought more than 50 national teams for a week of competition and there are plans to bring the event back in 2026.

This year’s Homeless World Cup will take place at Hanyang University in Seoul, South Korea, from the 21st to the 28th of September.

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The Man Who Built a Women’s Football Program from Nothing is now an Award-Winning Gender Equity Leader

Eight years ago, Spring Hills Football Club did not have a girls’ team. Today it has one of the most recognised women’s programs in Melbourne’s west, a senior NPLW side, and a head coach who has just been named Gender Equity Leader of the Year at the Melton City Council Volunteer Achievement Awards.

Tom Markovski, Spring Hills’ NPLW Head Coach, received the award at a ceremony coinciding with National Volunteer Week, recognised for his community leadership, promotion of gender equality and commitment to advancing the status of women and people of all genders in sport. The recognition comes from outside the football community entirely, awarded by a local council celebrating volunteers across every sector of civic life in one of Melbourne’s fastest-growing regions.

Building from scratch

When Markovski arrived at Spring Hills, women’s football at the club did not exist. His first act was to champion the establishment of the club’s first all-girls team, a process that required persuading a club culture built around men’s football that the investment was worth making.

Women’s football in community clubs has historically struggled to access the same facilities, scheduling priority, coaching resources and institutional support as the men’s game. Clubs have been slow to invest in programs whose return is less immediately visible than a senior men’s premiership, and in a growing outer-suburban community like Melton, where volunteer capacity is finite and demand across every program is high, the case for building something new always has to compete with the urgency of maintaining what already exists.

Markovski made the case anyway, and kept making it across eight years of coaching senior and junior NPL teams while simultaneously building the structural foundations of a women’s program designed to outlast any individual’s involvement. The club’s first all-girls team became multiple junior girls teams. Those junior teams created the pipeline for a senior women’s side. The senior women’s side created visible pathways for younger players to see where the game could take them within their own club.

The outcome is a program that Spring Hills now holds up as central to its identity rather than supplementary to it. The club has become a leader in female participation in Melbourne’s west, and recently made history within the NPLW Victoria structure by fielding junior teams coached entirely by female coaches, a milestone that reflects the depth of the program Markovski helped build.

What the Award Recognises

The Melton City Council’s decision to name Markovski its Gender Equity Leader of the Year places his work in a frame that extends beyond football. Melton is one of the fastest-growing local government areas in Australia, a diverse and rapidly expanding community where the institutions that bring people together, like schools, councils, sporting clubs, carry an outsized responsibility for social cohesion.

Mayor Cr. Lara Carli, speaking at the awards ceremony, reflected on the role volunteers play in communities like Melton’s. “Volunteering creates friendships, strengthens communities and builds a sense of belonging,” she said. “It helps people feel connected, supported and valued, and those things are more important than ever in a growing and diverse community like ours.”

For the girls now playing football at Spring Hills who were not playing anywhere eight years ago, Markovski’s contribution is not abstract. It is the specific and concrete fact of having somewhere to play, someone to coach them, and a pathway that leads somewhere.

Aussie partners with two A-League clubs in cross-state alliance

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

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