FIFA to help stream Homeless World Cup as part of agreement

Avatar
Image credit: FIFA

FIFA has signed a memorandum of understanding (MoU) to support the Homeless World Cup Foundation (HWCF) in supplying materials and streaming upcoming tournaments.

The HWCF organises the annual Homeless World Cup men’s and women’s tournaments aimed to support and inspire homeless people to change their lives through the world of football.

The tournament also tries to change people’s perceptions and attitudes towards people who are experiencing homelessness and this year’s edition will take place in Seoul, South Korea, which will be the first time the event will be hosted in Asia.

As part of the MoU, the HWCF and FIFA have agreed to broadcast the event jointly on FIFA’s streaming service, FIFA+, while also providing equipment and materials for the tournament, including medals and trophies.

In addition, FIFA and HWCF will also be looking into co-branding opportunities, involving pitch-side content and using various social media platforms to endorse the tournament.

FIFA President, Gianni Infantino, expressed his excitement about teaming up with the HWCF and supporting the Homeless World Cup:

“I am delighted that FIFA will be supporting this wonderful tournament and to be partnering with the Homeless World Cup Foundation,” he said in a media release.

“The Homeless World Cup is a perfect example of how football can bring people together to challenge existing social perceptions and improve people’s lives.

“FIFA is excited to contribute, because we share the view of the Homeless World Cup Foundation that football is a force for good, and starting from the upcoming edition in Seoul, FIFA will contribute in ensuring that this tournament continues to make a real impact that supports homeless people all across the world,” he said.

Homeless World Cup President, Mel Young, added about signing the agreement with FIFA:

“We are delighted to sign a partnership agreement today with FIFA which will greatly enhance the delivery of the Seoul 2024 Homeless World Cup,” he said via a media release.

“The purpose of the Homeless World Cup is to use football as a way of ending homelessness and 1.2 million people have benefited from the initiative since it was born in 2003.

“Sport has real power, and we have proved that it can be a force for good. FIFA is committed to supporting those in need so a partnership between the Homeless World Cup and FIFA is natural. Longer term the impact will be very significant.”

Out of the 49 Homeless World Cup Member Countries, Australia will compete in the men’s competition of the Homeless World Cup.

The “Street Socceroos” were formed by The Big Issue Australia, an independent, not-for-profit organisation dedicated to supporting and creating work opportunities for people experiencing homelessness, marginalisation and disadvantage.

The team is selected through one of The Big Issue’s initiatives called the Community Street Soccer Program which operates in 25 locations across the country.

Street Soccer promotes social inclusion and positive health outcomes for players while providing a safe and welcoming environment for those participating.

In 2008, the Homeless World Cup was hosted in Melbourne which brought more than 50 national teams for a week of competition and there are plans to bring the event back in 2026.

This year’s Homeless World Cup will take place at Hanyang University in Seoul, South Korea, from the 21st to the 28th of September.

Previous ArticleNext Article

Beyond Old Trafford: How Manchester United’s new stadium could reshape an entire district

Avatar
Image Credit: Manchester United

Manchester United’s proposed new 100,000-seat stadium is more than a replacement for Old Trafford.

It’s the centrepiece of one of the most ambitious urban regeneration projects ever planned by a football club.

Unveiled in March by architects Foster + Partners, the concept would see a new stadium built adjacent to Old Trafford, just 350 metres from the existing ground.

Supported by Trafford Council, the Greater Manchester Combined Authority and Old Trafford Regeneration Mayoral Development Corporation the proposed development aims to transform the area surrounding the stadium into a thriving mixed-use precinct featuring housing, commercial space, public transport improvements and new public amenities.

While the stadium dominated headlines, the broader vision is about much more than just football.

Once complete, the new venue would become the largest club football stadium in the UK, increasing capacity from around 74,000 to 100,000 spectators.

 

More than just a stadium

However, the stadium is only one piece of a much larger plan.

Foster + Partners vision includes new homes, offices, hotels, retail and hospitality spaces, green public areas and improved pedestrian links.

They believe this “mixed-use” destination will attract visitors throughout the year and create a “vibrant destination” for tourists and visitors from across the world.

The proposal also places a strong emphasis on sustainability, with plans for a walkable precinct supported by public transport, rainwater harvesting and renewable energy technologies integrated into the stadium’s distinctive canopy design.

 

A major economic opportunity

The broader regeneration has been positioned as a major economic opportunity for Greater Manchester.

An independent study conducted by Oxford Economics found that the stadium and regeneration project could contribute approximately $15 billion to the UK economy.

In addition, the project would also support around 92,000 jobs while creating more than 17,000 new homes and attracting an additional 1.8 million visitors yearly.

Those figures remain projections rather than guaranteed outcomes, but they have become central to the club’s case for the redevelopment.

 

Connecting United to a Wider European Trend

A key component of the proposal is improving transport connections around Old Trafford

The British Prime Minister Andy Burnham described the project as significant opportunity for the region, with investment in rail, Metrolink and surrounding infrastructure viewed as essential to unlocking the wider regeneration potential.

The plan also includes greater pedestrian accessibility, to integrate the stadium district with surrounding communities.

Manchester United’s proposal reflects a broader trend across Europe football.

Stadium developments are increasingly viewed as catalysts for urban renewal and economic development, rather than standalone sporting venues.

Projects such as Tottenham Hotspur Stadium, Everton’s new waterfront home and Real Madrid’s redevelopment of the Bernabeu have demonstrated how modern stadiums can generate revenue through hospitality, entertainment and commercial activity beyond football.

 

Transforming Old Trafford

Despite support for the proposal, significant hurdles remain before construction can begin.

Funding arrangements, planning approvals and major infrastructure upgrades will all need to be finalised before construction can begin.

If delivered, the project would represent one of the largest football-led regeneration projects ever undertaken in the UK.

The project would transform not only where Manchester United plays, but how the wider Old Trafford district lives, works and grows.

Football Has the Audience. Does It Have the Commercial Strategy?

Avatar
Image Credit: One Nil Media

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

Most Popular Topics

Editor Picks

Send this to a friend