Kayo president expresses interest in gaining A-League rights

With less than two months until the 2024/25 season, a Foxtel executive said the company might consider returning the A-Leagues to its screens.

Kayo chief Julian Ogrin said in a recent interview that the option could be available for Kayo to gain the TV rights to the A league from the 2026 season.

Julian Ogrin is chief of Foxtel’s streaming and advertising division of which Kayo sports is a part off.

Kayo Sports holds many different Australian and international sports including AFL, NRL and F1 and has a massive streaming base.

Appearing on the latest episode Mumbrella’s one-on-one podcast, Julian Ogrin explained he’d consider revisiting the rights if they become available in 2026.

“Yeah absolutely, we have a very strong acquisition team who’s been in the business for a long time and knows everyone. We are always talking to all the sports providers wherever they are in their cycle, who knows maybe one day.”

Foxtel did abandon a $60 million six-year deal after having the rights from 2005 to 2021, which left the league TV rights in the hands of Paramount, which they have the rights till the end of the 2025/2026 season.

The A league has called upon more support recently with support from media and TV money with massive redundancies and club distributions slashed to 350,000 per club.

The modern football game means these low funds put clubs in an awkward position and importantly jeopardise youth in the clubs and talent from staying in the A-league.

The premier league for example proves that a strong sponsor and owner of TV rights brings in a lot of money for these leagues and for the TV distributor, Optus have benefited from their TV rights of the English Premier League.

Also, for sports loving Aussies having the A-league on the same streaming services as other sports could help with their own expenses in streaming.

The stability of Kayo sponsorship is necessary for the A-league to thrive in the modern sporting environment.

Though it is still early days, this interest by the CEO of Kayo is a promising sign of interest for supporters and the future of the A-league itself.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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