Koan Solutions extends deal with Adelaide United

Adelaide United confirm that Koan Solutions will continue as a partner for the 2024/25 A-League Men’s season, serving as the official ‘back of shirt’ sponsor on the club’s renowned ‘City of Churches’ Home Kit.

The club revealed its 2024/25 home kit in August, receiving widespread acclaim from fans.

Koan Solutions is a privately-owned South Australian company that has operated for 14 years which upholds strong values and high ethical standards.

The company specialises in innovative, vehicle-enhancing equipment for all makes and models, Koan Solutions aims to enrich the lives of clients, employees, and stakeholders.

Koan Solutions also served as the front of shirt sponsor for the club’s Australia Cup campaign and this decision to increase their sponsorship commitment reflects their strong support for the Club.

Last season, Koan Solutions made a significant impact off the pitch by offering James Morrison, an Adelaide United fan battling cancer, a once-in-a-lifetime experience. They generously donated their 15-person corporate box and arranged for a pitch-side experience at an A-League Men’s match.

Owner of Koan Solutions, Stephen Mercieca, spoke briefly about renewing the partnership with Adelaide United.

“We’re delighted to continue our partnership for the upcoming season and are proud that through the club, we can give back to the community,” Mercieca said in a statement.

Adelaide United’s Head of Commercial, Fabrizio Petrone, expressed his gratitude for Koan Solutions’ continued support.

“We are thrilled to have Koan Solutions on board for the new season,” Petrone said in a club statement.

“Their support extends beyond just sponsorship; it’s about making a tangible difference in the lives of our fans, and we look forward to working together to create more unforgettable experiences for our supporters.”

Adelaide United have secured two partnership renewals in the past week for both the Men’s and Women’s teams with local sponsors.

The club are hitting their targets of focusing on financial success, on-field success and importantly youth development with their PSV partnership earlier in the off-season.

It has been a highly impactful preseason and the Reds are a club that others in this league should be following, especially after the APL’s message of the league becoming a ‘development league’ focusing on getting out of the current financial problems that plague many clubs.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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