Mariners extend with Budget as jersey sponsor for women’s team

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Image credit: Central Coast Mariners website

The Central Coast Mariners have extended their partnership with Budget Car & Truck Rental, confirming the company as the front-of-jersey sponsor for the club’s A-League Women’s team for the upcoming 2024-2025 Ninja A-League Women’s season.

This new agreement marks a record-breaking investment for the Mariners’ women’s team, underscoring Budget’s dedication to supporting women’s sport and nurturing local talent.

As part of the partnership, Budget will offer the Mariners accessible and affordable transport solutions, ensuring smooth logistics for training, matches, and community engagements.

The collaboration will also include a series of community-driven initiatives designed to enhance the matchday atmosphere and strengthen ties with fans and club members.

As a Premier partner, Budget’s branding will feature prominently on the team’s jerseys, reflecting their commitment to providing a platform for female athletes and helping to inspire future generations of players.

Alyssar Narey, CEO of Central Coast Mariners, spoke about the club’s enthusiasm for the partnership.

“We are thrilled to welcome Budget Australia as our front of jersey partner for the A-League Women team. Their substantial investment reflects a shared commitment to the growth of women’s football and the development of our talented athletes. Together, we will inspire and engage our community while striving for success on and off the field,” Narey said in a club statement.

“We are proud to continue the partnership with Budget, established in 2023, and look forward to  working together for the growth and success of both our women’s and men’s team.

“Thank you, Budget, for your support and belief in our mission to promote football on the coast. Together, we aim to inspire the next generation of athletes.”

Budget released a statement expressing their excitement about signing on with the East Coast club.

“Budget is excited to continue our partnership with the Central Coast Mariners for a second year, reaffirming our commitment to women’s football and community spirit,” the company said in a statement.

“With two locations on the Central Coast, we proudly support a local club that shares our values of innovation and engagement. We look forward to contributing to the Mariners’ success on and off the field.”

Fans can expect exciting promotions and campaigns as Budget Car & Truck Rental and the Central Coast Mariners continue to build momentum both on and off the field.

To celebrate the partnership, Mariners fans can access exclusive friends and family discounts on commercial rentals.

This is a great deal for the Mariners women’s team, securing one of their big shirt sponsors ahead of a landmark season in the Ninja A-League Women’s competition which is expected to break attendance and viewership records again.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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