Herbalife names Wanderers Women as shirt sponsor

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Image credit: Western Sydney Wanderers website

Western Sydney Wanderers FC have confirmed that Herbalife will elevate their partnership with the club by becoming the front-of-shirt sponsor for the Ninja A-League Women’s team in the 2025/26 season.

Herbalife, a proud partner of the Wanderers since 2014, will continue as the club’s official nutrition partner.

They will support both the men’s and women’s teams with nutrition products for pre-, during-, and post-match routines, as well as providing educational sessions on maintaining a healthy, active lifestyle.

For the 2024/25 season, Herbalife has increased its backing of the Wanderers Women’s team and will now be featured on the front of their home, away, and third jerseys.

Herbalife are a global health and wellness community that offers their science-backed products, wellness resources such as helpful articles and recipes, and even have a service which offers the opportunity to build a business. For over 40 years and in more than 90 countries, Herbalife have been committed to empowering and changing the lives of millions of people.

Western Sydney Wanderers CEO, Scott Hudson spoke about Herbalife’s incredible loyalty and support of the club.

“Herbalife have been proud partners of the club for the last 10 years and we are delighted that they are taking a whole of club approach to their partnership,” said Hudson in a club statement.

“Peter and his team have had a very positive impact on our club through their emphasis on nutrition and a healthy active lifestyle so we look forward to continuing to work with them.”

Peter Hurley, General Manager and Director of Herbalife Australia and New Zealand, discussed their commitment to the women’s team for the upcoming season.

“Our decade-long partnership with the entire Western Sydney Wanderers club has been nothing short of phenomenal,” said Hurley in a statement.

“Seeing the Herbalife logo on the front of the Wanderers Women’s jersey not only highlights our commitment to the women’s team but reinforces our strong bond with the whole club.

“We’re proud to stand beside the Wanderers family and look forward to fuelling their success for the upcoming season!”

In January earlier this year, Herbalife extended with the Wanderers for three more years but this time with a focus on increasing their support to the club’s women’s programs. This front-of-shirt sponsorship is a major step forward in the right direction for both parties’ goals.

With a strong social media presence and great young talent, the Wanderers are becoming one of the most exciting teams in the A-League Women’s competition, and this deal elevates their corporate side, securing a great shirt sponsor and funds.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

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Image Credit: Football NSW

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

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Image credit: Prostock-studio / Shutterstock.com

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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