Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition to make sports data as efficient and autonomous as a self-driving car.
With a rise in AI technology, the Swedish-based company are changing the way sports data is captured, analysed and utilised.
Signality have focused heavily on using their technology to create an extensive and complex soccer data system thanks to their automated cloud-based platform.
This platform processes thousands of live soccer games every year, delivering unparalleled data insights. It can ingest feeds from a single panoramic camera to multiple cameras, with more inputs resulting in richer data.
As the company continues to grow, it is expanding in the sports media landscape, after recently being acquired by automated camera and video production company Spiideo, another Swedish sportstech brand.
Signality’s Soccer API
The company’s prized product is their Soccer API which comprehensively tracks data sets from all different angles of the sport to help clubs, leagues and athletes perform at their best.
This is how it works:
Revolutionising Soccer Analytics with Automated Tracking and Event Data
A cutting-edge Soccer API is transforming the way soccer data is collected and delivered. Through fully automated tracking and event data collection, the platform leverages static video camera streams to derive accurate positional and event data without the need for manual intervention.
Automated Data Collection and Low-Latency Delivery
By connecting video streams to the platform’s system, users can initiate an automated process that generates real-time data feeds. These feeds, accessible via an open and user-friendly API, ensure low-latency data delivery, providing crucial insights for analysts, coaches, and broadcasters.
Comprehensive Tracking Data
The platform provides detailed positional data for all players, including the ball and referee. This data forms the basis for numerous Key Performance Indicators (KPIs) that can be easily derived, such as:
- Total Running Distances
- Speed Zones
- Number of Sprints
- Player Separation Metrics
- And Many More
This positional data is presented with high accuracy and precision, allowing teams to analyse movement patterns and player performance comprehensively.
Rich Event Data
In addition to tracking data, the API delivers extensive event data, covering a broad range of on-field events. Each event is timestamped and linked to the respective team and player. The list of supported event types is continuously expanding and currently includes:
- Kick-Off
- Goals
- Passes
- Substitutions
- Red Cards
- Yellow Cards
- Corner Kicks
- Dangerous Free Kicks
- Penalties
- End of Phase
This comprehensive event data enables deeper tactical analysis and enhances the storytelling for media coverage.
Proven and Validated Technology
The quality of the platform’s services has been validated by Gothenburg University, ensuring reliability and accuracy. In addition, continuous in-house validation and collaboration with partners help maintain and improve the high standard of service. Interested users can request further details about the validation process.
How It Works
- Connect Video Streams: Users can connect their respective video streams to the API and optionally provide additional match information, such as team lineups, home and away teams, and kick-off time.
- Automated Processing: The platform’s AI models process the video streams, automatically extracting positional and event data.
- Access Data via API: The processed data is made available through an easy-to-use open API, enabling seamless integration into existing systems.
- Quality Assurance: Built-in QA services ensure data accuracy by continuously training and refining AI models based on feedback and new data.
Conclusion
Signality’s Soccer API offers a revolutionary solution for automated soccer analytics. By providing fast, accurate, and comprehensive data through a robust open API, it empowers teams, analysts, and broadcasters to gain unparalleled insights into the game. With proven technology and continuous improvement, this platform is set to become a key player in the future of soccer analytics.
