Adelaide United teams up with Orthoplex supplements

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Image Credit: Adelaide United Website

Adelaide United has announced a new partnership with Australian vitamins and supplements supplier Orthoplex.

Through the deal, Orthoplex will become United’s “Official Nutritional Supplement Supplier”, and players will receive the advantages of Orthoplex’s HASTA Certified range of nutritional products.

As extremely high-quality supplements, developed under a mantra of “Only the Best”, Orthoplex’s products are practitioner only supplements, requiring consultation to understand how the supplements can be best utilised for an individual.

With ingredients sourced from the around the world to uphold their defining ethos, Orthoplex is committed to driving the cutting edge of nutrition. By partnering with Adelaide United, the organisation has the oppurtunity to support a professional sports team in a fully active, high-pressure environment, allowing Orthoplex products to shine.

Adelaide United’s Commercial Manager, Gianluca Girolamo, expressed his admiration for the upcoming collaboration.

“Having Orthoplex as part of the Adelaide United family is a tremendous asset,” he said via press release.

“The health and performance of our players are of utmost importance, and knowing they have access to the best nutritional supplements gives us confidence that they are receiving world-class support.

“We look forward to working closely with Orthoplex and seeing the positive impact their products have on our squad.”

Orthoplex’s General Manager, Jane Hermann echoed Girolamo’s pride for the partnership.

“We are incredibly honoured to partner with Adelaide United and to have the playing group using and supporting our products,” she said in a press release.

“Our commitment to innovation and delivering the highest quality supplements aligns perfectly with Adelaide United’s dedication to high performance, and we are excited to contribute to the players’ success.”

The partnership highlights both organisations’ dedication to growth, innovation and development by providing players with the latest nutritional technology available, aiding them to push harder and further than ever before.

For more information on Orthoplex and their HASTA Certified range of supplements, click HERE.

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Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

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Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

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Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

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