Bundesliga Revenue Surges to New Record High

Jack Huggett18/03/2025 5:55 am15/03/2025

Image credit: Shutterstock - Vitalii Vitleo

The German Football League (DFL) has broken its revenue record across the top two flights of football from the 2023/24 season, producing $10.098 Billion AUD.

The impressive feat is a 12% increase on the previous record of $9.014 billion AUD, achieved in the prior 2022/23 season. The majority of revenue was produced by the Bundesliga, accruing more than $8.25 billion AUD in revenue. Meanwhile the .2 Bundesliga recorded its highest ever total revenue, generating $1.7 billion AUD.

Helping boost the DFL’s record breaking revenue were the Bundesliga’s best ever ticket sales. The 2023/24 season broke the record for most tickets sold in a season, with over 20.74 million tickets sold across the top two divisions, an increase of almost one million tickets on the 2022/23 season. Additionally, the 2023/24 season recorded the highest average number of tickets sold per game ever with approximately 33,885 tickets sold per game.

In the top division, matchday revenue was significant, recording $899 million AUD, 10.91% of the league’s total revenue. However, in the second division, matchday revenue was even more impactful – generating $449 million AUD and accounting for 24.45% of the total revenue share.

However, the Bundesliga’s record $197 million AUD profit was boosted by the league’s strong transfer period which contributed to 18% of total revenue gained.

Ultimately, media rights were once again by far the largest source of income, accounting for $2.6 Billion AUD in the Bundesliga.

Chairman of the DFL supervisory board, Hans-Joachim Watzke, outlined how the records were strong signs of a healthy German football pyramid.

“With these key figures for the 2023-24 season, German professional football is sending positive economic signals against the general trend,” he said in a press release.

“Furthermore, and beyond the economic dimension, football has a positive impact on society. Our stadiums are places where people from all walks of life can come together and share emotions and unforgettable moments.”

Additionally, from the 2023/24 season each of the Bundesliga’s clubs and 14 of the .2 Bundesliga club achieved positive equity.

Previous ArticleManchester City Begins Work on New Women’s Training FacilityNext ArticleOxford United Partners with Radisson for New Stadium Hotel

Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.