Oxford United Partners with Radisson for New Stadium Hotel

Oxford United has announced its partnership with Radisson Hotel Group, which has signed with the club to deliver a new-build, 180-room Radisson-branded hotel.

The club aims to build its new stadium north of Oxford, where the facility will form part of the proposed development on land known as the Triangle.

Oxford United’s proposed state-of-the-art stadium will deliver a world-class sporting and entertainment precinct, featuring a 16,000-seat stadium, a 1,000-capacity conference and exhibition centre, and a 180-room Radisson hotel.

Oxford United’s Chief Commercial and Marketing Officer, Adam Benson, discussed the new partnership and its benefits.

“Signing an agreement of this nature marks a major milestone for the stadium development. The fact we can attract a partner of the calibre of Radisson Hotel Group is a real endorsement of the world-class complex we are looking to build,” he said via press release.

“At every stage of the process the Radisson team demonstrated a real understanding of what we are trying to achieve. Their offering, accommodation and associated facilities will fit perfectly with the overall development ensuring an exceptional experience for all visitors.

“The hotel is a key part of our plans to create a multi-purpose venue, whilst supporting the club’s ability to operate an economically sustainable long-term home.”

More than half of the hotel’s guest rooms will offer views overlooking the pitch, while the ground floor will feature a restaurant.

Designed with sustainability at its core, the stadium will be powered by a low-carbon energy supply, operating as an ‘all-electric’ venue.

Development Director at Oxford United, Jonathon Clarke, commented on the process and what to expect from this collaboration.

“We conducted a thorough tender process for our hotel partner and the Radisson Hotel Group stood out for their strong sustainability credentials, beautiful design and understanding of how to integrate a hotel into a leisure and community facility,” he said via press release.

“The standards they set are world-class, from interior design and visitor experience through to sustainability. Our visions are perfectly aligned, and we look forward to working together.”

Solar panels will generate additional energy, ensuring the project sets a new benchmark as the most environmentally sustainable mid-sized stadium in the United Kingdom.

The development will also provide a major economic boost, creating close to 1,000 jobs to support the local workforce. In addition, the site will include a range of hospitality, fitness, and entertainment facilities, further enhancing the precinct’s appeal.

Committed to improving public transport access and community connectivity, the stadium will feature an east-to-west pedestrian and cycle route.

Located adjacent to Oxford Parkway train station, the site offers a convenient five-minute rail link to Oxford’s central station, as well as direct access to a Park & Ride facility for local bus services.

This landmark project underscores Oxford United’s vision for a modern, accessible, and environmentally responsible stadium, delivering lasting benefits for both fans and the wider community.

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Melbourne Victory teams up with Superdry

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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