Phoenix, Stuff and The Post announce new media partnership

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Image Credit: Wellington Phoenix

New Zealand A-League club Wellington Phoenix has announced a partnership with New Zealand media masthead Stuff, and its publication, The Post.

Through the new deal, the organisations’ long-standing partnership will now be thoroughly cemented, as Stuff will be elevated to one of Phoenix’s club media partners.

Stuff is one of New Zealand’s largest media platforms, holding one of the country’s largest websites and reaching over 3.4 million New Zealanders each month. Stuff also has an array of widely popular magazines and publications, such as The Post – a Wellington based daily business and politics newspaper.

Wellington Phoenix general manager David Dome expressed his excitement for the partnership by highlighting the history Stuff and The Post have had with Phoenix.

“Stuff has provided unmatched coverage of the Phoenix since we were established in 2007,” he said in a press release.

“In fact Post readers were asked for feedback on six options for the club’s name before then-owner Terry Serepisos settled on Wellington Phoenix.

“Stuff and The Post have followed the Phoenix through all of the ups and downs since and it’s great to have formalised the partnership.

“We look forward to connecting with Aotearoa’s largest digital and print audience.”

The Post Editor Tracy Watkins detailed the Post’s eagerness for the deal.

“Our audience might be focused on our politics and business coverage through the
week, but come the weekends they are as sports mad as the rest of the country,” she said via a press release.

“This partnership speaks to that enthusiasm, and showcases the Phoenix story far and
wide.”

Stuff’s Director of NZ Direct Markets Lee Piper outlined his organisation’s commitment to supporting the club after years of work together.

“We’re excited to continue supporting the club’s growth and success,” he said in a statement.

“It’s been a privilege to witness the Nix’s progress season after season, and we look forward to being closely involved with the club as they continue to evolve.”

Wellington Phoenix, Stuff and The Post will seek to engage with the wider New Zealand community as they kickstart the next chapter of their collaboration.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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