Kappa named new apparel partner for Football Victoria

Kappa & Football Tasmania

Football Victoria have announced that they have partnered up with Italian football brand Kappa as their official technical apparel partner.

The partnership will provide premium apparel for players and coaches involved in FV’s 2025 representative programs and FV Academy teams.

This collaboration aims to significantly enhance the playing and training experience for talented footballers across Victoria, providing them with high-quality gear that supports their athletic performance and development.

Kappa, a global brand with a long-standing reputation in football, brings a wealth of expertise, innovation, and excellence to the partnership.

Known for its deep-rooted connection to football around the world, Kappa’s legacy of providing cutting-edge sportswear will help elevate the experience of Victorian athletes.

With a strong presence in Victorian football, from grassroots initiatives to A-League clubs, the partnership will supply FV’s pathway and representative programs with a range of high-performance apparel designed for athletes of all ages.

This collaboration promises to make a positive impact on the Victorian football community, giving players and coaches the tools they need to succeed while fostering a sense of pride and unity within the game.

By equipping athletes with the best in sportswear, Kappa and FV are investing in the future of football in Victoria, ensuring that the next generation has the support and resources to thrive.

Chris Speldewinde, Football Victoria’s Executive Manager of Commercial, expressed his enthusiasm for the new collaboration.

He highlighted the strong alignment between FV and Kappa, noting both organisations’ shared commitment to growing the sport and making it more accessible to all players.

“Kappa is a brand synonymous with football and we’re pleased to welcome them to the Football Victoria family,” he said via press release.

“We’re pleased to work closely with Kappa to provide the aspirational players within our high-performance programs with a range of apparel that supports their every need.”

Director Ze’ev Bogaty shared in the excitement, emphasising the brand’s long-standing commitment to football and its strong connection to the community.

“We are proud to partner with Football Victoria and support their ambitious players with our dynamic range of performance playing kits and teamwear,” he said via press release.

“Kappa has a rich history in the game, and we are excited to fuel these programs with our innovative approach to technical apparel.”

The partnership is more than just about providing quality apparel, it is about supporting the development of players at every stage of their journey, from young grassroots talent to elite competitors.

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Adelaide United renews StudyAdelaide partnership for Asian campaign

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

Arncliffe Aurora’s Riverine Park investment creates a platform for growth

Arncliffe Aurora Football Club has started a new chapter with the launch of Riverine Park, creating a larger platform for football, community engagement and long-term growth in Sydney’s St George region. More than 2,500 people attended the community opening on 8 August, marking the club’s first matches at its new home and showcasing a significant upgrade in its operating capacity.

Riverine Park provides two full-size natural turf football fields, modern player and community amenities, and a new clubhouse. The additional capacity responds to strong growth in Arncliffe Aurora’s football programs, particularly at junior level. The club has also highlighted a $2.5 million investment in facility upgrades. Together with its existing Arncliffe Park base, Riverine Park gives Aurora two homes and a stronger physical platform for its football operations.

More capacity allows the club to accommodate more teams, players and programs, while updated facilities can support stronger member retention and recruitment. They create more opportunities for coaching, development programs, events and community activities. The new site can also strengthen the club’s commercial proposition; a modern facility gives sponsors greater visibility and provides more opportunities to activate partnerships around football and community events. It can also help the club build relationships with schools, community organisations and football bodies. That matters as grassroots clubs increasingly operate as community hubs rather than simply sporting organisations.

Riverine Park also creates opportunities for the wider football ecosystem. Football St George has identified the facility as a platform to grow participation and provide opportunities for players of different ages, abilities and backgrounds. Bayside Council’s project includes upgraded change rooms, toilets, canteen facilities, lighting, seating and solar panels, adding further functionality to the precinct.

For Arncliffe Aurora, the investment is therefore about more than adding fields. It creates infrastructure that can support participation, player development, community programs and commercial activity over the long term. The challenge now shifts from construction to utilisation. The club must maximise the new capacity, maintain the assets and convert greater participation into a sustainable operating model to benefit the community long-term.

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