Off the Pitch Podcast: Cisco’s Expanding Role in Australia’s Sports and Entertainment Infrastructure

Cisco’s footprint in Australia’s sporting landscape is growing rapidly, with the tech giant playing a key role in modernising stadium infrastructure across the country.

Cisco Systems, Inc. is a leading global technology company, founded in 1984 and headquartered in San Jose, California.

The company focuses on designing, developing, and delivering networking hardware, software, telecommunications equipment, and a wide range of advanced technology solutions and services used across many industries worldwide.

With a strong international presence, Cisco has played a vital role in shaping and supporting digital infrastructure across Australia’s sports and entertainment sector, helping major venues stay connected, efficient, secure, and ready for the future.

In episode seven of Soccerscene’s Off the Pitch podcast, Regional General Manager at Cisco Manny Spanoudakis shared insights into the various projects Cisco has been involved with across several stadiums in Australia.

“I guess if we just focus on the Australian market, there’s an abundance of projects we’ve been very fortunate to have great success with,” he said on the podcast.

“If I start in Perth, I guess, and work my way east, Optus Stadium is a major project, we’re just doing a major refresh there after the original opening in 2018, Adelaide Oval, another major customer of ours.

“Then as we come up into Sydney, I guess, we’ve got the Sydney Cricket Ground, Allianz Stadium, Accor Stadium up here as well, so that’s off the top of my head, the type of large venues.”

Spanoudakis also highlighted the wide range of projects Cisco has been involved in throughout Melbourne.

“The Melbourne Cricket Ground just underwent significant and is still undergoing significant technology upgrades. It’s a project and a customer we’ve worked on for well over a decade,” he said.

“Marvel Stadium, the Melbourne Olympic Park precinct, the VRC in Flemington, Kardinia Park and GMHBA Stadium and Melbourne Racing Club.

“So there’s a very strong, we have a very strong customer base in Melbourne.”

To hear and learn more about Cisco, you can listen to the full interview with Manny Spanoudakis on episode seven of Soccerscene’s Off the Pitch Podcast, available on all major podcasting apps and here.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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