Football Queensland appoint Jacqui Hurford as State Referee Manager

Football Queensland (FQ) have announced the appointment of Jacqui Hurford as the new State Referee Manager.

As part of the 2020-2022 Strategic Plan for football in Queensland, the appointment of Hurford as State Referee Manager is one of the key initiatives already into affect along with others that are set to be launched in the coming months concentrating on improving recruitment, retention and support for referees in the state.

FQ’s General Manager of Operations Murray Bird spoke about how Hurford’s appointment will help shape the future of refereeing, by building on the number of quality referees and coaches across the state.

“I am delighted to welcome Jacqui to the Football Queensland team; she will bring a wealth of knowledge as a former international FIFA referee, and from her current roles as instructor/assessor for FFA and AFC and Westfield W-League Referee Coach,” Bird said.

“Jacqui’s appointment aligns with a focus on bettering the experience for all involved in the game as outlined in FQ’s strategic plan, and will see her take on a community-focused leadership role.

“We intend to double the number of registered referees by 2022, which will require ongoing consultation and collaboration with regional referee coordinators to ensure we recruit and retain officials to serve and enhance the game.

“We also want to increase the number of women and girls officiating across the state, and Jacqui is a great example for women and girls getting into the game.”

Hurford spoke about the role she will play with the challenges and opportunities she’ll take out of it.

“Football Queensland’s commitment to significant reform in the referee space was something that attracted me to this role,” she said.

“There is a shortage of match officials across the state and I understand that addressing this and driving participation and retention of referees will be a key focus of the position.

“FQ will be employing referee coaches for the NPL/FQPL/NPLW in the coming weeks. My role will entail working closely with those appointments to improve officiating standards in the state’s premier leagues.

“I will also be working hard on bridging the gap between the referee community and FQ’s member clubs and zones.

“We all need to work together and referees are an important piece in unifying the game to ensure that Queensland remains a leader in officiating both nationally and internationally.”

Hurford will officially take her position from Thursday the 9th of January 2020.

Source: https://footballqueensland.com.au/2019/11/29/football-queensland-state-referee-manager-appointed/ 

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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