Progress underway in Geelong’s push for a regional football hub

Regional Football Hub in Geelong: A New Era

Football Victoria has welcomed recent engagement with Deputy Prime Minister the Hon Richard Marles MP, as well as ongoing discussions with State Member for Lara Ella George MP, City of Greater Geelong Councillor Eddy Kontelj, and other key regional stakeholders, as part of a growing movement to establish a dedicated Regional Football Hub in Geelong.

Recent advocacy has underscored Geelong’s rapid population growth and rising football participation rates. Current data reveals a clear infrastructure gap, with no high‑quality, multi‑pitch venue capable of hosting major events and programs, unlike other key regional centres.

State Member for Lara, Ella George MP, voiced her strong backing for the proposed hub, stating:

“We’ve seen massive growth in football across Geelong in recent years – particularly as the Matildas continue to inspire the next generation of women and girls!”
She added,
“One opportunity is a future Regional Football Facility in Geelong – a world class sporting facility that could support more statewide community competitions and deliver elite football events to Geelong. And I’d love to see this in Geelong’s North!”

Football Geelong Chair Mike McKinstry and Deputy Chair Rob Palmaricciotti continue to rally support from the local football community, drawing the attention of Cr Eddy Kontelj, who remarked on the “support, enthusiasm and commitment to deliver such an important piece of infrastructure in the north of Geelong [as] extremely encouraging.”

Beyond the Regional Hub, Football Victoria’s advocacy extends to ensuring long-term, sustainable local infrastructure that meets growing demand, from grassroots programs and community football to talent development pathways.

Planning continues in partnership with the City of Greater Geelong, including early-stage master planning and consultation for key sites in Geelong’s south such as the new Coastside Drive Recreation Reserve and future upgrades at Sovereign Drive Reserve. These projects add to the upcoming delivery of works at Drysdale Sports Precinct and the new Devlin’s Road Reserve, developments partly funded following the recent federal election.

As these new sites come online, Council’s ongoing support will be critical in addressing demand across Geelong’s high-growth corridors and creating opportunities for the next generation of footballers.

“We’re excited to be working with all levels of government and local leaders who recognise the role football plays in bringing communities together,” said Football Victoria’s Head of Government Relations & Strategy, Lachlan Cole. “Our shared vision alongside the City of Greater Geelong is about more than just pitches – it’s about delivering inclusive, accessible, and future-focused facilities for people to referee, coach, play, and connect.”

With continued collaboration and united advocacy, Geelong is positioning itself to meet the needs of its thriving football community, now and into the future.

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WA Government and Virgin Australia Partner to Bring Discounted Flights for Italian Football Series in Perth

The Western Australian Government has partnered with Virgin Australia to offer discounted airfares to Perth ahead of a three-match series featuring AC Milan, Inter Milan, Juventus and Palermo, in a move that reflects how state governments are increasingly using major sporting fixtures as tools of tourism and economic strategy.

Subsidising travel costs rather than simply promoting the matches signals a shift in how state governments are approaching major sporting events. WA Tourism Minister Reece Whitby positioned the series within the state’s broader Winter of Unmissable Sport strategy, framing the partnership as a way to fill hotels, support local businesses and generate visible economic activity across a single week of programming. That logic places football alongside other major events states have used to justify public investment in visitor attraction, where the return is measured in tourism spend rather than ticket revenue alone.

A bet on Australia’s appetite for European football

Touring Italian clubs is not a routine occurrence in Australia, and Sport and Recreation Minister Rita Saffioti’s comments point to an underlying assumption behind the investment: that the existing fan base for European football in Australia is substantial enough to justify a state government underwriting travel costs to fill a stadium on the other side of the country.

Australian audiences for international football have grown considerably over the past decade, driven by streaming access, diaspora communities and the rising visibility of leagues once difficult to follow locally. State governments positioning themselves to capture economic value from that growth, rather than leaving it to broadcasters and travel operators, marks a change in how football’s commercial footprint in Australia is being treated by policymakers.

It also raises a question likely to recur as more international club fixtures are scheduled in Australian cities: whether public subsidy for travel around marquee football events delivers economic value beyond the host city, or whether the benefit is concentrated narrowly within the host state’s tourism and hospitality sectors. Virgin Australia’s involvement reflects the commercial logic on the airline side, with the partnership forming part of a broader push to connect Australians with major domestic and international destinations.

For the domestic football industry, the series is a reminder that international club football is competing for the same audience attention as the A-Leagues and grassroots competitions. Whether that competition proves complementary or extractive, in terms of where football-related spending in Australia ultimately lands, is a question state and national football bodies are likely to watch closely as similar fixtures become more frequent.

Referee Omar Artan appointed to UEFA Super Cup Final

The Somali referee will officiate the 2026 UEFA Super Cup in August between Paris Saint-Germain and Aston Villa.

 

World Cup controversy to Super Cup support

As 2025’s CAF Men’s Referee of the Year, Artan stands as one of the world’s leading match officials.

His expertise and skill allowed him to enter FIFA’s international list in 2018, and has since proved an outstanding ability as a referee, culminating in the CAF Men’s Referee of the Year award last year.

Despite Artan’s capabilities and reputation, his dream of officiating this summer’s World Cup tournament met a premature ending. The referee couldn’t enter into the US after arriving on a diplomatic passport and single entry visa, and was subsequently forced to return home to Somalia.

But Artan’s journey as a referee on the global stage is far from over, as UEFA and CAF confirmed that Artan will officiate the UEFA Super Cup clash between Champions League winners, PSG, and Europa League winners, Aston Villa, in Salzburg this August.

 

Upholding the partnership

In April of this year, UEFA and CAF signed a new Memorandum of Understanding (MoU), which promised to utilise mutual support to encourage development, inclusion and wellbeing in football.

The MoU aligns unity, cohesion and partnership between two powerhouse continents of world football.

And now, the alignment is stronger and clearer than ever. In the midst of a major blow to Artan’s personal and professional dreams, UEFA and CAF’s partnership provided an opportunity.

“Omar is an excellent young but already experienced referee, who has proven himself at the highest competition level of the Confederation of African Football,” said UEFA President Aleksander Čeferin via media release.

“Football is made to connect people, and UEFA wants to show its respect to Omar and his outstanding officiating skills, which had earned him such a prestigious nomination.”

Furthermore, CAF President, Dr Patrice Motsepe, outlined why the initiative perfectly embodies the nature of a partnership between UEFA and CAF.

“This is a great honour for Omar Artan and for African referees and is also an excellent example of football bringing together and uniting people from Africa and Europe and worldwide.”

 

Final thoughts

Out of bitter disappointment and controversy comes a far more positive reflection of football’s influence and impact. It also proves that an MoU is more than just signatures, but a genuine promise to support the game and all within it.

A partnership like this has the power to help millions at once.

But sometimes, helping just one person is all it takes to prove its worth.

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