Attiki Returns As Women’s and Girls’ Team Sponsor For Bentleigh Greens SC

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Bentleigh Greens SC have announced a returning sponsorship with Attiki for their Women’s and Girls’ teams ahead of the 2026 NPL season.

Attiki is a construction company who specialise in renovations and extensions of residential buildings like kitchens, bathrooms and adding rooms.

Since first being sponsored, Attiki have support the football club’s commitment to grow women’s and girls’ sports, and the pursuit to build a strong future for female footballers at Bentleigh Greens.

Bentleigh Greens Soccer Club President, Abraam Gregoriou confirmed this by saying the renovation company wanted specifically to sponsor the women’s and girls’ teams at Bentleigh Greens.

“It is encouraging to see local businesses take a keen interest in women’s football at a time where sponsorship is harder and harder to come by and all the media attention is fixated on the men’s game,” he said to Soccerscene.

“Having sponsors like Attiki on board mean we can invest in our girls, be it new equipment, strength and constituting or improved opportunities for our coaches.

“We encourage all our families, if you are planning your next renovation why not choose a business that supports our community like Attiki.”

The Increased Participation of Women’s Football

The increase in girls’ and women’s football popularity and investment has steadily grown since gaining national attention from the FIFA Women’s World Cup 2023, though football clubs like Bentleigh Greens SC have been supporting female teams long before the event.

The 2024 National Participation report published by Football Australia claimed they saw an increase in women and girls participation of 221,640 participants in outdoor, social and registered Futsal, with an increase of 16 percent compared to the previous year.

Therefore, sponsorships used to support just women’s and girls’ teams, including the deal between Bentleigh Greens and Inner Athlete allow for the players and the club to play at their most efficient level, as well as with the correct resources and equipment.

Next year, the Women’s Asian Cup will be held in Australia which will boost the cultural awareness and excitement of the sport of Football as it did in 2023.

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Adelaide United and Flinders University Expand Agreement into Women’s Football

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Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

Leverkusen CEO Calls for Global Salary Cap to Level Football

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Image Credit: Ralf Ibing – firo sportphoto/Getty Images

Bayer Leverkusen CEO Fernando Carro has called for the introduction of a global salary cap, modelled on the NBA system, in an effort to reduce the Premier League’s financial dominance and restore competitive balance across European football.

Carro’s proposal centres on creating an international wage ceiling that would apply equally to all clubs, ensuring a level playing field for teams regardless of league or market size.

He emphasised that the concept could only succeed if implemented globally, preventing clubs in wealthier leagues from gaining an unfair advantage.

While UEFA already enforces spending controls linked to club revenues, financial inequality across Europe continues to widen. In the 2023/24 season, the Premier League generated more than €7.1 billion in revenue which is nearly double that of the Bundesliga, which brought in around €3.6 billion.

This revenue gap allows English clubs to consistently outspend their continental rivals in transfer fees and wages.

Carro’s comments have reignited discussions around financial sustainability and competitive fairness in football, raising the question of whether sweeping reform is necessary to preserve balance within the global game.

Carro spoke at the Bloomberg Future of Finance congress in Frankfurt where he warned that the Premier League’s financial power could soon overshadow even the UEFA Champions League.

“The Premier League wants to become the number one product in Europe, even ahead of the Champions League,” he said at the event.

“English clubs easily outstrip their competitors in terms of revenue. I’m usually against regulation, but this is something we have to try.”

A global salary cap could help narrow the economic divide between leagues and promote greater equality across world football. However, critics argue that it risks undermining the traditional open-market structure that has long defined European football.

By borrowing from the American sporting model, such a move could represent a major cultural shift away from the continent’s deep-rooted footballing traditions.

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