
Adelaide United have announced that the Seltzer company, South Ave, will be the club’s official Seltzer & Vodka partner for the upcoming season.
South Ave will integrate into Adelaide’s matchday experience by stocking Cooper Stadium’s range of zero-sugar, full-flavour seltzers across corporate facilities, including the Comwire Club, RAA Lounge and suite areas.
Adelaide United CEO, Nathan Kosmina, said he hopes the partnership will bring together two passionate South Australian brands that share a connection with the community.
“We’re thrilled to welcome South Ave into the Adelaide United family. They’re a local success story built from the ground up, and their energy, creativity, and community spirit align perfectly with what our Club stands for,” he said via press release.
“The new South Ave Deck will add a fresh experience for fans at Coopers Stadium – a vibrant space that reflects the personality of both our brands.”
The North-East Deck at Coopers Stadium will be rebranded as the South Ave Deck, in hopes of creating an immersive space that embodies the South Ave’s identity.
Additionally, South Ave branding will also appear on Adelaide United’s A-League Men’s matchday warm-up tops for the 2025/26 Isuzu UTE A-League season.
South Ave Co-Founder and Managing Director, Reno Marrassa, also expressed his enthusiasm for the new partnership and the opportunities that will come from it.
“Partnering with Adelaide United is huge for us. We’ve always said South Ave is more than a drink – it’s about who you’re with, where you are, and the memories you make,” he said in a press release.
“Football brings people together like nothing else, and to be part of that culture, right here in our backyard, is something we’re seriously pumped about. Expect good times, full flavour, and no half measures on the South Ave Deck this season.”
Founded in Glenelg, South Ave provides seltzers that are sugar-free, gluten-free, vegan, and Australian-made, by producing them around the idea that drinks should bring people together.















