
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations.
The move is a significant step towards protecting players’ wellbeing in Oceania, and helps to keep the online football community a protected place for all.
What is Respondology?
Respondology is an AI platform designed to prevent harmful or abusive comments on social media. After seeing hateful comments aimed towards Serena Williams during the 2019 US Open, its founders felt that technology should be used to protect everyone in the online space.
The platform detects harmful language, discrimination or harassment across multiple online platforms and automatically removes them. Respondology scans comments as soon as they are posted, acting as a protective shield before any abuse can reach public visibility.
Co-Founder and CEO, Erik Swain made it clear that combating online hate isn’t just a feature, it’s a responsibility.
“If the technology now exists to mute racism, anti-LGBTQ slurs and generally hateful abuse online, then we have a responsibility to do just that,” he said via Official website.
Respondology in Sport
European footballing giants Manchester United, Arsenal and Ajax all use Respondology. With a huge online presence and mass following, clubs such as these utilise the platform to protect players and fans who engage with social media.
In America, NFL teams like the Denver Broncos have also collaborated with Respondology, leading to 26,000 comments being moderated per day and nearly half arriving at night and on weekends. As an AI-driven tool, Respondology ensures comments can be moderated during these crucial off-peak hours.
Protecting Oceania Footballers
The Oceania Footballer’s Confederation (OFC) has recently increased its operations to monitor comments during the FIFA Women’s World Cup Qualifiers.
Thanks to Respondology’s diligence and commitment, 6% of comments posted during the tournament’s first round were automatically hidden. Respondology also helped to save 3 hours of manual review time, highlighting the AI-powered platform’s efficiency and speed.
Comments detected by the platform have been sorted into four different categories: hate speech, offensive content, general toxicity, and spam, with the latter being the most commonly encountered.
With hate speech as the second-most prevalent category, it is clear that Respondology is an absolute necessity if organisers want to continue protecting players from emotional distress as the tournament proceeds.
Final Thoughts
For football organisations and governing bodies around the world seeking to protect online communities from hate and abuse, platforms like Respondology offer a lifeline.
Through innovative technology supported by dedicated professionals, Respondology can help online spaces become welcoming and safe for all fans across the world.














