Image credit: EA SPORTS FC Electronic Arts
Part of the EA SPORTS FC FUTURES grassroots initiative, the newly refurbished pitch will provide New York kids with a safe, inclusive space to enjoy the game in their community.
From Europe to US
In the heart of the Bronx, New York, LALIGA and EA SPORTS FC unveiled the new space as the 10th collaboration between the two parties to bring pitches to future generations.
It marks an exciting development not just for community infrastructure, but for representing the global reach and connections made possible through football.
Furthermore, with support from local artist, BG183, The William Lloyd Garrison School, and soccer-inspired education and youth support program, South Bronx United, it stands as a symbol of local pride and grassroots commitment.
“This project in New York is especially meaningful because it brings together access to sport, long-term community impact and a strong local identity,” explained LALIGA’s Executive Director of Business, Jorge de la Vega.
“Together with EA SPORTS FC and our community partners, we want this pitch to become a place where young people can play, grow and find new opportunities.”
Using platforms for wider growth
This is a project which provides aspiring young footballers with the facilities they need to thrive in their personal and sporting development.
And although it carries an emphasis on local values, the global work and vision of EA SPORTS FC and LALIGA is undeniable.
The former now supports similar initiatives across Europe, Asia, Africa, the Americas, and right here in Australia. The Sam Kerr Pitch, unveiled in Sydney in 2023, provides young girls with free access to a high-quality space.
Thus, EA SPORTS FC is showing a unique combination in its community investment strategy: the global name of LALIGA, paired with collaboration from local organisations, ultimately establishing something even bigger.
“While EA SPORTS FC lives in the game, our ambition goes beyond it – working with partners like LALIGA and local communities to create spaces where football can be played and experienced physically,” outlined EA SPORTS FC Senior Director, Partnerships Marketing, James Salmon.
“Projects like this in the South Bronx show how football can bring people together and create lasting impact.”
Small space, big impact
Although this may be one small pitch in the Bronx, its signficance resonates with grassroots communities across the world who know its true value.
Hopefully, EA SPORTS FC will continue to show their commitment to next generations for many years to come.
