La Liga opens new office in London

Liam Watson
Spanish top flight competition La Liga has announced the opening of a new office in the United Kingdom as part of its ongoing plans to grow on their international following.

The office, situated in London’s King’s Cross district, will act as a regional hub for forging and maintaining relationships with stakeholders in the local market and will work to promote clubs across the top two tiers of Spanish soccer.

It will be spearheaded by Keegan Pierce and Javier del Rio, who already serve as ambassadors for La Liga in the UK and Ireland as part of the La Liga Global Network, which is composed of 46 ‘delegates’ based in 43 countries around the world.

“The UK is one of the most important strategic markets for both La Liga and its clubs,” said League President Javier Tebas (pictured).

“From a business perspective, London is home to the world’s leading media outlets, broadcasters and sponsors.

“We look forward to building on the already strong reputation that Spanish football has in the country where the game was born.”

The new UK operation becomes La Liga’s 11th international office, joining existing locations in the United States, Mexico, Belgium, Nigeria, South Africa, the UAE, India, Singapore and China, where it operates two hubs.

The new office opening comes after the recent launch of LaLigaTV in the UK and Ireland. The linear TV channel, managed in partnership with local broadcast partner Premier Sports, went live on Sky and Virgin Media platforms last month. The package is priced at UK£5.99 (AU$11.53) per month in the UK and at €5.99 per month in Ireland.

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Shepparton Cup – Victoria’s biggest junior football tournament – set for 2026 edition

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Image Credits: Shepparton Cup

Victoria’s largest junior football tournament is set to kick off in style as the Shepparton Cup returns for 2026. With age groups from under-sevens through to under-17s, the Shepparton Cup welcomes players of all genders and abilities as the perfect way to end the 2026 club season.

The tournament kicks off on the 23rd of October with an Olympic-style opening ceremony. The 2025 edition saw 385 teams and 4,600 players take to the pitch across both Liga and Copa Divisions. The Liga Division is for grassroots teams of all abilities who want a fun competitive experience; the Liga Division is for NPL and state league teams who will compete in a competitive carnival.

Rolando Navas, Managing Director of Sports Group Melbourne, says the tournament is not only beneficial for young players but also for the community of Shepparton.

“The Shepparton Cup is a great opportunity for families and the wider Shepparton community to embrace the regional community and provide a platform for young players to participate and experience a competitive and fun three day festival of football.”

The 2026 Shepparton Cup will be held from 23rd to 25th October 2026 at Shepparton Sports City. For more information about the Shepparton Cup, click the link here.

Australian Sports Group reveals ambitious blueprint for Canberra United

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Image Credits: Canberra United

New Canberra United owners, Australian Sports Group, have outlined an ambitious investment blueprint for the future of the club.

The plans centre around strengthening the club’s foundations, establishing elite academy pathways, and the introduction of an A-League Men’s team. More broadly, it aims to create a stronger football ecosystem that connects players, clubs and communities across the Australian Capital Territory.

A key pillar of the strategy is the development of an elite academy. The proposed pathways will create opportunities for emerging talent to progress towards professional football, strengthening the connection between grassroots participation and the elite game. The academy would form an important foundation for the proposed A-League Men’s team. ASG are targeting an entry into the Men’s competition from 2028/29, pending required process.

The introduction of a men’s team would expand the club’s professional offering and create additional opportunities for players, coaches and football staff. It would also give local talent a clearer pathway towards senior football without having to leave the region.

Infrastructure investment is another central component of the blueprint. The group plans to improve football facilities and secure a long-term home for the club. These developments would support the women’s program while laying the groundwork for future expansion.

The strategy also prioritises stronger engagement across the ACT football community. The ownership group plans to work with local stakeholders and government to align the club’s growth with broader priorities for sport and community development.

The immediate focus remains on stabilising the women’s program and building the structures needed for long-term success. This approach provides a foundation for the club to expand its operations while maintaining its existing identity and community connections.

The investment blueprint signals a broader ambition for Canberra United. By combining elite player development, improved infrastructure and the potential introduction of a men’s team, the group aims to establish a sustainable professional football model for the capital. The vision positions Canberra United as a platform for growth across the region, with a pathway to connect grassroots participation, academy development and professional competition.

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