Ex-Socceroo Josh Kennedy takes up role at Football Victoria

Football Victoria (FV) have announced former Socceroos striker Josh Kennedy will become their new MiniRoos Manager in Victoria.

Kennedy represented Australia 36 times and scored 20 goals in his Socceroos career.

FV CEO Peter Filopoulos claimed he was delighted to welcome Kennedy to the role, which he starts on March 16.

The MiniRoos program is designed for kids aged between 4-11 and hopes to introduce the sport to newcomers in an inclusive manner.

“Our clear strategy to grow the game in Victoria has allowed us to create a series of unprecedented opportunities in Victorian football. To be able to get someone of Josh Kennedy’s quality into the organisation, working in genuine grass roots football, is something we’re all very proud of,” Mr Filopoulos said.

“We continue to attract high quality candidates who align to our values of Respect, Integrity, Unity, Leadership and Inclusive. Our values and culture remain a top priority in driving high standards of performance and behaviours and providing the necessary safety and wellbeing of our people and participants.

“Josh’s appointment allows us to not only bolster our current team, but build a stronger team for the future of Victorian football as well,” he said.

Kennedy claimed he was looking forward to starting his new role with Football Victoria.

“I’m in a really good position now where I can start to give back to the game which has been a massive part of my life,” Kennedy said.

“I have a son in MiniRoos and seeing him and his friends enjoying their football, irrespective of their abilities, is fantastic.  I can’t wait to share my stories and footballing journey with girls and boys all over the state each weekend across Victoria.

“The first thing I want to do is learn as much as I can from clubs, parents, coaches and of course the kids. Eventually, we can then put longer-term plans in place to improve experiences and attract as many young players as possible to the world game,” Kennedy concluded.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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