MLS match highlights come to Facebook Watch

Major League Soccer (MLS) has agreed a deal with Facebook which will see highlights of all games from the North American soccer competition, featuring on the social media giant’s Watch streaming platform.

The 2020 campaign of MLS began on 29th February and as part of that, MLS will host a weekly Watch Party on Facebook and create official Facebook Groups for select teams around the league.

In addition, the agreement will bring archival clips, top moments in MLS history and player-centric highlights to Facebook Watch.

“Facebook’s innovative Watch Party experience is the perfect place for Major League Soccer fans around the world to exchange views and share their passion for our clubs and players,” said Chris Schlosser, MLS’s Senior Vice President for Media.

“We’re proud to collaborate with Facebook to deliver exciting game recaps and engage globally with MLS fans.”

This partnership allows supporters to stay up to date with the latest highlights by simply liking the MLS Facebook Page. Currently, based off all the league, team and player accounts on the social media platform, the MLS Facebook community exceeds more than 30 million people.

“Major League Soccer is one of the fastest growing leagues in the US, and we’re excited to help it continue to reach new fans through this partnership,” said Rob Shaw, Facebook’s Director of League and Media Sports Partnerships.

“This content will bring people together to celebrate wins, commiserate over losses and share the top plays with their friends, making it a fantastic fit for Facebook Watch.”

The MLS agreement extends Facebook Watch’s content offering. Most recently, the streaming service secured a global partnership with golf’s PGA Tour in January to distribute daily highlight packages, adding to deals with competitions such as the National Football League (NFL), the National Basketball League (NBL), UEFA and LaLiga in select markets.

Last June, Facebook revealed that 720 million monthly visitors and 140 million daily users were tuning in for at least a minute to its Watch platform, attributing that live sports content helped to boost those numbers.

However, a report by The Information at the start of 2020 claimed the company was looking to dial back on original programming and the purchase of live sports rights was in favour of licensing clips and talk shows.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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