MLS match highlights come to Facebook Watch

Liam Watson
Major League Soccer (MLS) has agreed a deal with Facebook which will see highlights of all games from the North American soccer competition, featuring on the social media giant’s Watch streaming platform.

The 2020 campaign of MLS began on 29th February and as part of that, MLS will host a weekly Watch Party on Facebook and create official Facebook Groups for select teams around the league.

In addition, the agreement will bring archival clips, top moments in MLS history and player-centric highlights to Facebook Watch.

“Facebook’s innovative Watch Party experience is the perfect place for Major League Soccer fans around the world to exchange views and share their passion for our clubs and players,” said Chris Schlosser, MLS’s Senior Vice President for Media.

“We’re proud to collaborate with Facebook to deliver exciting game recaps and engage globally with MLS fans.”

This partnership allows supporters to stay up to date with the latest highlights by simply liking the MLS Facebook Page. Currently, based off all the league, team and player accounts on the social media platform, the MLS Facebook community exceeds more than 30 million people.

“Major League Soccer is one of the fastest growing leagues in the US, and we’re excited to help it continue to reach new fans through this partnership,” said Rob Shaw, Facebook’s Director of League and Media Sports Partnerships.

“This content will bring people together to celebrate wins, commiserate over losses and share the top plays with their friends, making it a fantastic fit for Facebook Watch.”

The MLS agreement extends Facebook Watch’s content offering. Most recently, the streaming service secured a global partnership with golf’s PGA Tour in January to distribute daily highlight packages, adding to deals with competitions such as the National Football League (NFL), the National Basketball League (NBL), UEFA and LaLiga in select markets.

Last June, Facebook revealed that 720 million monthly visitors and 140 million daily users were tuning in for at least a minute to its Watch platform, attributing that live sports content helped to boost those numbers.

However, a report by The Information at the start of 2020 claimed the company was looking to dial back on original programming and the purchase of live sports rights was in favour of licensing clips and talk shows.

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APL and PFA remain without agreement as bargaining tensions continue

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Image Credit: A-Leagues

The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Jeff Bezos consortium set for $2.7 billion Liverpool investment

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Image Credits: Fortune

Liverpool could soon welcome one of the world’s richest men into its ownership structure.

Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.

The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.

The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.

The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.

FSG set for major return

FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.

Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.

Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.

The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.

Why Bezos wants Liverpool

Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.

Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.

That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.

The deal would add to the growing American influence across English football.

Fans remain cautious

Liverpool supporters have not automatically welcomed the proposal.

The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.

Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.

For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.

But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.

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