Facebook and Fox Sports build on Copa Libertadores partnership in South America

Social media giant Facebook and pay-television broadcaster Fox Sports have agreed to continue sharing coverage of the Copa Libertadores for Spanish-speaking countries across South America.

The agreement first kicked in for the group stages of this year’s edition of South American club soccer’s premier competition and runs through to the quarter-finals.

The deal for this season will see more live games on Tuesdays and Wednesdays shown on the Facebook Watch streaming platform, while Fox Sports will have coverage of Thursday fixtures which would otherwise be exclusive to Facebook.

Games on Facebook Watch will be streamed via the CONMEBOL Libertadores and Fox Sports Facebook pages.

“The last season of the Liberators has shown us how sports fans have been involved through new social forms with the championship, with millions of people gathering to follow the games on Watch,” said Leonardo Lenz, Facebook’s Director of Sports Associations for Latin America.

“We are excited to renew this partnership with Fox Sports and bring even more opportunities for fans to connect with the tournament on Facebook.”

Both Facebook and Fox Sports hold rights to the Copa Libertadores until 2022 under separate four-year deals agreed with continental governing body CONMEBOL. The pair originally entered a content-sharing partnership for the competition last year to increase the number of games shown on their platforms.

“At CONMEBOL we are committed to the promotion and exhibition of South American football inside and outside our borders, so we are especially happy to renew agreements like this with Facebook Watch and Fox Sports that bring the great celebration of the Libertadores to fans of everyone through new digital platforms.” said Juan Emilio Roa, CONMEBOL’s Commercial and Marketing Director.

The countries covered in the deal are Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, but not Brazil, where both Fox Sports and Facebook show games alongside Rede Globo and SporTV.

On 13th March it had been revealed that the Copa Libertadores has been temporarily suspended due to Coronavirus fears, beginning with those scheduled on 15th March. It is unknown when the competition is set to continue with the health and safety of everyone involved at the forefront.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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