Facebook and Fox Sports build on Copa Libertadores partnership in South America

Liam Watson
Social media giant Facebook and pay-television broadcaster Fox Sports have agreed to continue sharing coverage of the Copa Libertadores for Spanish-speaking countries across South America.

The agreement first kicked in for the group stages of this year’s edition of South American club soccer’s premier competition and runs through to the quarter-finals.

The deal for this season will see more live games on Tuesdays and Wednesdays shown on the Facebook Watch streaming platform, while Fox Sports will have coverage of Thursday fixtures which would otherwise be exclusive to Facebook.

Games on Facebook Watch will be streamed via the CONMEBOL Libertadores and Fox Sports Facebook pages.

“The last season of the Liberators has shown us how sports fans have been involved through new social forms with the championship, with millions of people gathering to follow the games on Watch,” said Leonardo Lenz, Facebook’s Director of Sports Associations for Latin America.

“We are excited to renew this partnership with Fox Sports and bring even more opportunities for fans to connect with the tournament on Facebook.”

Both Facebook and Fox Sports hold rights to the Copa Libertadores until 2022 under separate four-year deals agreed with continental governing body CONMEBOL. The pair originally entered a content-sharing partnership for the competition last year to increase the number of games shown on their platforms.

“At CONMEBOL we are committed to the promotion and exhibition of South American football inside and outside our borders, so we are especially happy to renew agreements like this with Facebook Watch and Fox Sports that bring the great celebration of the Libertadores to fans of everyone through new digital platforms.” said Juan Emilio Roa, CONMEBOL’s Commercial and Marketing Director.

The countries covered in the deal are Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, but not Brazil, where both Fox Sports and Facebook show games alongside Rede Globo and SporTV.

On 13th March it had been revealed that the Copa Libertadores has been temporarily suspended due to Coronavirus fears, beginning with those scheduled on 15th March. It is unknown when the competition is set to continue with the health and safety of everyone involved at the forefront.

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New Vodafone & UEFA Partnership Secures Growth for Women’s Football

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Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become an official partner of the UEFA Champions League.

The deal renews a partnership that first started in the late 2000s, where Vodafone was an official partner of the Champions League between 2006 and 2009.

The company will sponsor the UEFA Women’s Champions League, UEFA Women’s Euros, UEFA Women’s Nations League, and some other international competitions until 2030. 

Vodafone has networks in important European soccer markets, such as the UK, Germany and the Netherlands, as well as partnerships in countries including France, Italy and Spain. 

Included in the service will be Wifi hotspot zones and a dedicated customer service deck in selected venues during the competition season. Another feature of the service will be an opportunity to win match tickets. All of these features will provide a beneficial marketing opportunity for Vodafone. 

Guy Laurent Epstein, UEFA’S executive director of marketing spoke about the alignment amonsgt both parties. 

“We are delighted to welcome Vodafone as a sponsor of UEFA Women’s Football and a UEFA Champions League Licensee,” he said in a press release. 

“Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love.” 

Nadine Kessler, UEFA’s women’s soccer director shared an excited sentiment regarding the new deal.  

“The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s Euro is undeniable, and it continues to attract some of the world’s most recognisable brands eager to be a part of this groundbreaking moment.” Kessler said in a press release. 

This partnership will likely be beneficial for both Vodafone and the UEFA women’s competition, as it will provide ample marketing opportunities and exposure for Vodafone, whereas Vodafone will supply financial backing, improved stadium experiences for fans, and overall elevating the women’s game.

Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete

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Bentleigh Greens SC have announced a partnership with Inner Athlete as the club’s new sponsor after the JGNPL (Junior Girls National Premier League) season has concluded.

Inner Athlete is a gym who specialises in strength & conditioning training, injury rehab, and youth athlete development to help young athletes aged 10-18 years to move better in their respected sprots, as well as perform at their best.

Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is their recognition of young female athletes who require a tailored program to improve strength, increase recovery times and above all prevent injury.

“Inner Athlete are a trusted partner already, so it was a no brainer to pursue that relationship in season 2026,” he said to SoccerScene.

“Bentleigh Greens believes the women’s game can thrive but only if we invest in our female football players at all ages and that includes in programs that Inner Athlete provides.”

To celebrate the new sponsorship, Inner Athlete are offering Bentleigh Greens SC members free discovery calls to see what program is right for them.

They are also delivering a special program during the Term 3 school holidays (22 Sept – 4 Oct), JGNPL players can bring a teammate to a free training session at Inner Athlete.

The gym caters to all sportspeople from all levels under pro-leagues, with Inner Athlete training and mentoring young athletes who can later enrol in major sports programs like Football Victoria Academy, which Inner Athlete and Football Victoria are partnered.

Bentleigh Greens SC announced this week an investment of $2.4 million through federal, council and themselves funding to build a brand-new pitch at the Kingston Heath Soccer Complex for the purpose of developing women’s football in the area.

Now with the sponsorship news, it shows Bentleigh Greens SC is wanting to boost women’s sports, including their girls soccer teams, by partnering and engaging with parties who share the same values.

In the middle of the year, Bentleigh Greens U15 Girls head coach, Matt Crawford was interviewed on the Inner Athlete podcast where they shared their experience coaching young women soccer players.

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